Goo www.engineersportal.in Advertisin g le
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Goo
www.engineersportal.in
Advertisingle
www.engineersportal.in
Online ads market share
www.engineersportal.in
How big is Google?
• Google have approx $60 billion in the bank and generated approx $16 billion alone in 2014.
• Google generate almost 96% of its revenue from advertising.• Google’s market cap is greater than that of…
– Disney• Includes ABC, ESPN, theme parks, and Pixar,
– Viacom• Includes CNBC, UTV, MTV, Nickelodeon
www.engineersportal.in
How google make $
• Companies like Google that serve out ads into your browser window get paid by the client companies featured in those ads
• How is online advertising paid for?– Cost per click (CPC), or– Cost per thousand impressions (CPM), or– Negotiated price for fixed time period• E.g., paying $2,000 per week to a website for having my
company’s banner ad at the top of the website
www.engineersportal.in
Google Advertisement methods
Google Use 3 methods to publish ads and generate revenue:
1) Google AdWords2) Google Admob3) Google AdSense
www.engineersportal.in
• Google AdWords is an online advertising service
• It places ads at top, bottom or beside the list of search results
• The choice of placement of your Ad depends on money you paid.
• It is Google’s main source of revenue• Total advertising revenue is approx
USD $40 billion in 2012
Google AdWords
www.engineersportal.in
ORGANIC
PAID
Paid vs. Organic (natural) search
TOPSidebar
Suyash Nolkha [www.suyashnolkha.webs.com] Arya-CS
www.engineersportal.in
Desktop View
www.engineersportal.in
Admob is a mobile advertising company.
Launched in 2006 Google purchased admob in 2009 in
$750million Headquarter is California, USA URL : www.google.com/ads/admob Offers advertising on Android, iOS,
windows, etc….
Google admob
www.engineersportal.in
Google AdSense
o A online advertising portal for siteso It provide dynamic ads of texts, images or
GIF fileso In order to register we have to create a
google AdSense account and register for ito In 2014, google earned US $3.4 billion (22
% of its total revenue) through google AdSense
o Google owns a share of 69% in total market share
o Lets see an example of account and Ad
www.engineersportal.in
Google AdSense
ads on site(lower left)
www.engineersportal.in
Desktop View
www.engineersportal.in
QU
ERIE
S?
Related Documents
