Www.e-fitim.com. To provide a well designed e-health service center for each person who wants to live healthy, to be fit, to handle weight problem by.

www.e-fitim.com

To provide a well designed  e-health service center for each person who wants to live healthy, to be fit, to handle weight problem by means of a qualified equipe of doctors, dieticians, estheticians psychologists supported by all proper technologies, reliable goods/services and scientific base.

MissionMission

Our vision is; Being the unique brand of changing the life and creating healthful, fit persons all around the world only by a “click”.

VisionVision

Provide personal wellness consultancy opportunity Ensure our programs effect positive change in participant behavior Keep program participants as healthy as possible through programs that

improve clinical outcomes, lower costs and increase productivity Ensure that expected numbers of participants are enrolled in your

programs Provide reports that are transparent, simple, concise and demonstrate the

positive impact of our programs on employees and their families Beyond the services offered today, we are planning to continue

expanding to build the broadest, most fully-integrated and patient-centered portfolio of diagnostic and health management services in our industry.

To reduce the demand and cost of healthcare by encouraging healthier lifestyles, improving self-care and enabling informed healthcare decision-making

AimsAims

Strength Providing a good combination of online health

consultancy, fitness and diet catering services Supporting diet programmes with psychological

assistance online (24 hrs) Well educated and qualified staffs Ability on marketing and logistics which

increase the efficiency of all servicesWeakness

Lack of experience on health consultancy services

Low capital force

Opportunities Increasing tendancy on obesity and health problems

due to stressful life and bad environmental conditions

Lack of time due to intense/tiring working conditions Increasing tendancy to use internet/online services Increase of inactivies and living alone

Threats Increasing number of new firms in health

consultancy/services and in e-commerce market Lack of confidence (especially for online systems

and health services)

Human Resources

(Hande)

General Manager

Supplier Relationship Management

(Serdar)

Finance Management

(Yasemin)

Customer Relationship Management

(Ümit)

Marketing(Can)

Process Management(Eda&Emre )

Training; Employee training is critical. Without proper training, a web-based business system will not ne utilizes to its full capabilities.

Recruitment; New employee recruitment can be necessary for implemetation. On the other hand, some processes that are transferred to e-commerce application can cause to replacement of some employeeor some department can be closed. Any changes that may occur in the organizational structure must be predetermined.

Requirement of TrainingRequirement of Training

Determine source of the training(internal, external)Determine source of the

training(internal, external)

Determine training placeDetermine training place

ImplementationImplementation

Evaluation of trainingEvaluation of training

Training Report Preparation

Training Report Preparation

New employee requirementNew employee requirement

Search CV from databaseSearch CV from database

Interview with HR departmentInterview with HR department

Interview with related department

Interview with related department

EvaluationEvaluation

Job ProposalJob Proposal

Workplace preperationWorkplace preperation

Making diet lists and monitoring them Calculating calory tables Online sales of diet products Specialists/doctors advices Online sales of diet meals Sport services Psychological tests Online psychologist (e-psychologist) Personal wellness service Forum Suggestions and ideas platform Health encyclopedia Psychology and medicine dictionary performance questionnaire for doctors Website performance questionnaire

Developing diet lists by the specialist according to personal characteristics of customers and monitor the progress

The customer can get the following actvities by interacting the specialist of the website▪ Height, weight, age,▪ Pills that is used regularly by the customer,▪ Personal details such as chronic disease, etc.

Calory that must be taken daily is calculated by specialists due to the personal characteristics of customers and determines the suitable diet products

If the customer wants to buy the products, her/his address is taken The charge of products is taken from the customer. Also, the

customer can get the benefit of a reduction for the use of the website.

e-diyetisyen

The address and product information are sent to nearest supplier.

Products are delivered to customer by the supplier. And every 15 days, a message ‘sms’ iis sent to remind

the customer to give his/her complaints and the change in the weight to his/her progress monitoring form

When new information is given to form, an alert is sent to our website specialist.

Feedback to the customer about the effectiveness of diet, personal progress , suggestions, necessary changes

e-diyetisyen

Your diet is as your finger mark, It is only private to you

To provide quick response to the customers who paid for website

membership, for not asking the address and personal information every

time,giving;

membership number and referance numbers for the diet lists that is

proposed to that customer before

The diet products can be sold only by taking these informtion

e-diyetisyen

It is important for us to work with the companies which meets the quality specifications and TSE standarts.

All our food suppliers “ ISO:22000: 2005 “ food safety and management

certificate “TSE” certificate “Food Production” and “Food Register “ certificate which

is taken from Ministry of Agriculture and Rural Affairs

Forming calory calculation tables according to the food information that is entered by the customer

For the food informaiton that is entered by the customer;with the help of the standard calory tables in the database of the website , to calculate the calory of the foodsEx: apple juice 55 calory

50 gr mushroom 30 calory Toplam = 85 calory

To calculate the ideal body wieght

To calculate body mass index (BMI)

To calculate basal metabolic rate (BMR)

To calculate daily energy amount that sholud be taken

Thin Normal Overweight Obese Morbid Obese

A portion of spagetti

A slice of cake

217 numbers of double hamburger

can lead a car to go 110 kms

can light a bulb during 1,5 hour

Can heat a cup of coffee

Howmuch enegry is generated by the calory amount of these food?

Online sales of diet products

Online sales of diet meals

Customer can give his/her order from the website menu

After taking the charge of the meal, if the customer is not a member of the website, then his/her address is taken.

Order is delivered to customer by the nearest supplier with the fastest method

Personal Fitness Services

At home or in contracted sport centers, our customers can follow their fitness programs that are specially progressed for them.

When you click at gym types, you can see the videos that shows how to do. In addition, you can see which muscles are active when you perform these gym types.

In our site;

you can buy sport equipments,

watch fitness videos,

read plates articles and watch plates videos

read yoga articles and watch yoga videos

Our members can find free psychological tests prepared by psychologists and the results are e-mailed to them.

These tests are;

Personality tests Empathy tests Stress tests Behaviour tests…etc.

By this way, an increase in member numbers is expected. Therefore constant incomes will increase.

Online Psychologist

Our members can find our psychologists in our web site. They can consult for their psychological problems and after that they can take feedbacks from our psychologists.

There will be forum part in the site that you can share your knowledge, experience, writings and videos.

There will be advice part in the site that customers can share their thoughts and advices

Online health encyclopedia

Psychology encyclopedia

There will be surveys in the web site that will measure our specialists performance and this will show our customer service quality.

In addition there will be surveys that will show the web site performance.

ENTER TO WEBSITEWWW...............

SELECT LOCATION

SELECT SERVICE

SPORT CENTER DIET PRODUCT

NEAREST SPORT CENTER FOR YOU

ORDER DIET MEAL

CHOOSE &

BUY PRODUCT

CHOOSE YOUR MENU

CHOOSE YOUR PAYMENT

DELIVERYDELIVERY

  Very Bad Bad Good Very Good  Excellent

Web Site Design      

Information Satisfaction          

Service Rapidness      

Prices          

Specialists Performance      

Video Quality          

Information Diversification      

Response Rapidness          

Usage Ease      

Web Site’s Reputation          

WELLNESS?

Wellness is first and foremost a choice to assume responsibility for the quality of your life.

It begins with a conscious decision to shape a healthy lifestyle.

Wellness is a mindset, a predisposition to adopt a series of key principles in varied life areas that lead to high levels of well-being and life satisfaction.

Research data show a consistent relationship between overall fitness and academic achievement.

Increased ability to process data, reduce depression and anxiety result from regular physical activity.

Safe, participation in physical activity opportunities lead to a lifetime of wellness

Wellness, the mega trend of 2000’s, is a new phenomena in Turkey.

Today, only in USA, wellness sector has a 200 billion endorsement and experts say that it will approach to 1 trillion in 5 years.

Ratio of Using PC&Web in Turkey (2008)

Last using time

PC İnternet

Total Man Woman Total Man Woman

PC&Web users

Türkiye 38,1 47,3 29,1 35,8 44,8 27,0

Kent 46,8 56,7 37,0 44,6 54,3 35,1

Kır 22,1 30,0 14,4 19,7 27,4 12,1

Last 3 months(January-March)

Türkiye 34,3 43,2 25,6 32,2 40,6 24,0

Kent 42,6 52,3 33,0 40,6 50,0 31,4

Kır 19,1 26,4 12,0 16,8 23,3 10,4

3 months – 1 year

Türkiye 1,8 2,2 1,4 2,2 2,8 1,7

Kent 2,1 2,4 1,7 2,5 2,7 2,2

Kır 1,2 1,7 0,8 1,8 2,9 0,7

More than 1 year

Türkiye 2,0 2,0 2,1 1,4 1,5 1,4

Kent 2,2 2,0 2,3 1,6 1,6 1,5

Kır 1,8 1,9 1,7 1,1 1,2 1,0

No use

Türkiye 61,9 52,7 70,9 64,2 55,2 73,0

Kent 53,2 43,3 63,0 55,4 45,7 64,9

Kır 77,9 70,0 85,6 80,3 72,6 87,9

* 16-74 age

35,8% of Turkey is Web User.Web using in Urban more than Rural.

• Main Users: Workers and Students

•Based on study level, main users have University or high school degree

Based on age, main users are 16-44 years old

Target Market; 18-40 age Workers and Students Category: ABC1 Live in Urban or Metropol Active Web users

The Gold Rules

“Don’t stop marketing too soon” “Web site should be visited 7 times by a

customer”

METRO PANO ( HER VAGONDA 2 ADET ) NETWORK PAKET    

     # of

Week

HATLAR # of Boards Unit Price Size Total $

TAKSİM - 4 LEVENT 64 $80,00 50x70 1 $5.120,00 + KDV

AKSARAY - HAVAALANI 160 $50,00 50x70 1 $8.000,00 + KDV

AKSARAY - HAVAALANI 160 $25,00 70X30 1 $4.000,00 + KDV

KABATAŞ - ZEYTİNBURNU 110 $25,00 70X30 1 $2.750,00 + KDV

ZEYTİNBURNU - BAĞCILAR 36 $50,00 50x70 1 $1.800,00 + KDV

ZEYTİNBURNU - BAĞCILAR 36 $25,00 70X30 1 $900,00 + KDV

EDİRNEKAPI-SULTANÇİFTLİĞİ 24 $50,00  50X70  1 $1.200,00 + KDV

AIDABOX TV

MECRA Spor Time

Daily Spot

Total Time Total Price

AIDA BOX TV ( IDO) 10 sn 45 tekrar 1 hafta (3.150 sn) 2.750 $ + KDV

AIDA BOX TV (METRO) 10 sn 45 tekrar 1 hafta (3.150 sn) 2.750 $ + KDV

AIDA BOX TV (Capitol) 10 sn 45 tekrar 1 hafta (3.150 sn) 1.050 $ + KDV

AIDA BOX TV (AYT 2) 10 sn 45 tekrar 1 hafta (3.150 sn) 1.050 $ + KDV

AIDA BOX TV (Whole Network)

10 sn 45 tekrar 1 hafta(3.150sn) 5.000 $ + KDV

Time Unit Direction Total Price

1 yıl 1 tren (4 vagon) Aksaray - Airport180.000 $ + KDV +

Produc

1 yıl 1 tren (4 vagon) Edirnekapı – Sultançiftliği180.000 $ + KDV +

Produc

1 yıl 1 tren (4 vagon) Zeytinburnu - Bağcılar180.000 $ + KDV +

Produc

1 yıl 1 vagon Kadıköy - Moda 70.000 + KDV + Produc

Complete(3 months):11.750 TL + KDV Superback(3 months): 6.150 TL + KDV

Web Marketing is cheaper and more effectively than classical advertisement strategies.

Core terms: Click Through Rate (Link tıklanma oranı) CPM (Cost per thousand page views): $5-$200

Banner Search Engine

Advantages: Flexible period for advertisement Effective to reach target market Feedback Cheap

Adv. Strategy Cost per CPM

Search Engine $20 - 50

Key Words $40 - 70

City Guide $20 - 80

Advertisement network $10 - 70

Top 100 Web Sites $25 - 100

Click-Through $.20 - 1.20

Range of Click Through 0.5% - 15%

Avarage Click Through 0.5% - 2.5 %

Yahoo(monthly) $1000

Avarage CPM $27

Membership Fee

Personal Wellness Consulting Senior Diyetician

▪ Weigth control programs with nutrition parameters▪ Body mass index calculation▪ Others

Senior doctors Psychologist

Online Product Sales

Direct Sales

Online Product Sales Sales with Suppliers

▪ Commission rate per sale (%5-%18)

Supplier Firms Online Diet Meals Sports Centers

Take on employee System Engineers Software Engineers Operational employee (7/24 support,

back up process )

Employee Education

System Costs IP domain Server Software costs

E-commerce can be seen below as a prototype.

User friendly.No need to have knowledge about

web programming.

Create Database

Create User Specific Web Page

Wizard to Help User

Database Server Our E-Commerce Web Page

There are 3 Layer Architecture in our web site in the development stages.

Presentation Layer

Application processing Layer C#.NET

ASP.NET

MS SQL Server

Microsoft .NET Framework

Database Layer

Program structure consists of database, customer and administrator parts.

User Interface(Client) Tier

Service(Server) Tier

Database(Case Base) Tier

System architecture consists of three tier (katman)- architectures

System Development ModelRational Unified Process(1)

Design ModelObject Oriented Model

Software Development ToolMicrosoft Visual Studio 2007

(1) http://searchsmb.techtarget.com/sDefinition/0,,sid44_gci810206,00.html

According to web developers;

Applying security to our project design.

Complexity of e-commerce systems. Identifying probable risks that can

occur during implementation phase.Hardness of hibernate technology.

Hibernate technology: Hibernate is a Professional Open Source project and a critical component of theJBoss Enterprise Middleware System  (JEMS) suite of products.