Document

www.cruisebaltic.com

Ole Andersen Senior Director Sales & Marketing Wonderful CopenhagenLead partner in Cruise Baltic Project

Cruise Baltic

“Water is not only dividing - it is also uniting”

Uffe Ellemann-JensenFormer foreign minister of Denmark and chairman, Baltic Development Forum

1 region – 10 countries- 19 destinations

Logo – partner level

4 cornerstones• Common service standards• Common branding• Common PR• Common products and marketing

Common Standards

• Compulsory level• Voluntary compliance• Individual added value

Handbook

Baltic themes across destinations

Product guide + individual sheets

Billboard

www.cruisebaltic.com

Achievements

1. Co-operation (from competition to co-operation)

2. A higher voice in the cruise industry3. Project goals achieved4. The project continues….

Essentials for a good INTERREG-project

1. Common understanding (”Not what’s in it for me, but what’s in it for us)

2. Common goals and strong commitment3. Quick results (show that this is not just talk, but an action orientated and

result driven project) 4. Understand and respect cultural differences, but don’t

compromise on 1)-2)5. Strong project management is crucial6. Secure progress

Ideas for new INTERREG-projects

• Support prolongation for the 5 best present INTERREG-projects with INTERREG-funding

• Combined other tourism-products developed for overseas markets (US and Asia)

• Strengthen the infrastructure in the Baltic Area (develop statistics and reasons-to-go between the Baltic countries)

Wishes to INTERREG

• Support good projects and support prolonging projects as well

• Look critical at the project and the results

• But don’t kill good projects with bureaucracy!