www.bournemouth.ac.uk Using ‘real’ tasks and real organisations to improve student learning and motivation Miguel Moital, PhD Senior Lecturer in Events Management Pearl Morrison, MBA Demonstrator in Events Management 7th AEME Events Management Educators Forum University of Huddersfield, Huddersfield, 18-19 June 2009
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Www.bournemouth.ac.uk Using ‘real’ tasks and real organisations to improve student learning and motivation Miguel Moital, PhD Senior Lecturer in Events.
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www.bournemouth.ac.uk
Using ‘real’ tasks and real organisations to improve student learning and motivation
Miguel Moital, PhDSenior Lecturer in Events Management
Pearl Morrison, MBADemonstrator in Events Management
7th AEME Events Management Educators ForumUniversity of Huddersfield, Huddersfield, 18-19 June 2009
www.bournemouth.ac.uk
Structure
• Context
• Process
• Content
• Outputs
• Outcomes - feedback
www.bournemouth.ac.uk
Context
• Leisure Product (Event innovation)• Level C unit• Several challenges:
• Balance between academic rigour and real case practice
• Teaching innovation and creativity• Working in groups
• The overall objective is to convince management (1) that the company should develop new events and (2) about the business potential of the type of event students propose to develop. • By identifying the company’s current market situation
and the gap in the market place.
• 3000 word report
www.bournemouth.ac.uk
Content – group presentation
• 15 min presentation + 10 min discussion
• An executive briefing to the management of the company
• To make a ‘business case’ for the new event they have developed for the company. • By following the New Product Development process.
• The presentation follows a ‘Dragon’s Den’ style – the manager attends.
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Output
• Consultancy report• Thorough reports• Use of various sources of information• 62% - no fails
• Group presentation
• Innovative ideas – praised by managers• Strong business cases• Professional approach to presentations• 61% - no fails• More engaged/enthusiasm
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Outcomes – evaluation of experience
• Focus groups (seminar group level) at the end of stage 1
• Email feedback from managers
• Online questionnaire (completed by 51% of the 202 students taking the unit)
• Informal feedback and tutors’ reflections
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Outcomes – evaluation of experience (Focus group)
• Satisfaction of completing a consultancy report• Relief/satisfaction/pride• Learning some of the theories/model (applicable
in the real world)• More motivated by a real organisation than an
‘imaginary one’• Feedback: ‘A chance to be creative’• ‘Challenging, interesting & worthwhile’• Useful, stressful & educational’
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Outcomes – evaluation of experience (managers)
• Impressed with the effort made by students
• Found it worth the investment in time – many volunteered to do it in the future
• Showed excitement about some of the business proposals (some ideas are likely to be implemented)
www.bournemouth.ac.uk
Outcomes – evaluation of experience (questionnaire)
Extremely helpful
Quite helpful
Slightly helpful
Not helpful
Having a real organisation 55.3% 38.8% 5.8% 0.0%
Access to detailed information via the information packs