www.BelgradeBeerFest.com TM producer www.bkm.rs
Mar 31, 2015
www.BelgradeBeerFest.com
TM
producer
www.bkm.rs
The most visited festival in southeastern Europe
The biggest beer festival in southeastern Europe
Entrance free of charge Attractive location Various music program Wide range of foreign and
domestic beer brands
21 – 24 August 2003 – 1st Belgrade Beer Fest was held, Kalemegdan fortress, Belgrade
200.000 visitors in 4 days
21 beer brand
35 brand participants in total
34 music performances
108 published press articles
14 – 19 August 2012 - 10th Belgrade Beer Fest was held, Usce Park, New Belgrade
700.000 visitors in 6 days45 beer brands65 brand participants in total49 music performances568 published press articles
Number of visitors per year
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Number of tourists - August
Belgrade 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
domestic 18374 16088 50275 12189 11610 9900 31445 29784 19238 24018
foreigners 18175 21173 21337 27075 30057 27362 32035 36267 41207 47033
total 36549 37261 71652 37264 41667 37262 63480 66051 60445 71051
The chart of segments development of Belgrade Beer Fest manifestation 2003-2012:
year
activity 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Number of days 4 4 5 5 5 5 5 5 5 6
Number of visitors 220.000 300.000 420.000 450.000 550.000 650.000 650.000 900.000 650.000 700.000
Number of participants/
exhibitors
35 39 45 52 58 65 68 70 70 65
Number of bands/DJs 34 38 40 42 70 44 47 40 45 49
Number of published articles 108 250 270 295 305 354 576 612 736 568
Festival website visits in July-August 50.000 80.000 120.000 140.000 165.000 190.000 200.000 615.000 400.000 475.000
*Values are in hl
Dennis Wilcox – Professor of PR at San Jose University, California
His book "Public Relations: Strategies and Tactics“, world wide known as a Bible of PR, is used in 350 Universities around the globe. In its last edition (2009) Professor Wilcox named Belgrade Beer Fest as a positive example of PR campaign, while in next edition photo of Belgrade Beer Fest will open the chapter of PR with case study included.
During his first visit to Belgrade Beer Fest, the professor was a special guest and speaker at the closing press conference of the festival, he gave very useful advices to PR team of the Belgrade Cultural Network, held a number of lectures to members of PR Society of Serbia for public relations. He spent great evenings at this festival.
Professor Dennis Wilcox held a presentation on theme: “The value of Festivals in the Economic Development and Branding of Serbia”.Once entrenched Festival makes a strong link between the country and the event.Festivals are the perfect opportunity to promote a country, city or local community outside the country, and the most striking example is the Olympics.Original offer makes distinction between festivals and it is the primary factor in creating a destination brand.
Festival’s social responsibility campaigns:
“I choose to recycle” “Souvenirs for Belgrade baby club” “Don’t drink and drive” Against drug abuse AIDS / STD awareness,…
I choose to recycle
Souvenirs for Belgrade baby club
Don’t drink and drive
Against drug abuse
MEDIA PARTNERSMEDIA PARTNERS
TV Stations:
RTS – National Broadcasting Company (like BBC in UK) with highest ranking´s on Serbian air
MTV Adria – Local MTV for the Balkan Region with coverage in 8 countries
TV PINK – national TV station, second biggest broadcaster in the country
TV AVALA – national TV station
STUDIO B – the biggest local TV in Belgrade
And many others...
Newspapers:
BLIC
24 Hours
DANAS
VREME
POLITIKA
VEČERNJE NOVOSTI
... And many others
MEDIA PARTNERSMEDIA PARTNERS
BUSINESS PARTNERSBUSINESS PARTNERS
Ball Packaging Europe
Apatinska pivara – member of StarBev group
Carlsberg Srbija
United Serbian Breweries – member of Heineken group
BIP
Coca - Cola
Colliers International
Jat Airways – National Airline Company
MTS – Biggest Mobile Provider in the country
Mc Donald´s
NIS Jugopetrol
Dunav osiguranje
Maxi
Hotel Continental Beograd
Grand kafa
UŠĆE SHOPPING CENTER
Beotelnet
Durex
Knjaz Miloš
City Council of Belgrade
USA embassy in Belgrade highly supported “I Choose to Recycle” Belgrade Beer Fest campaign
British embassy in Belgrade highly supported “I Choose to Recycle” Belgrade Beer Fest campaign
Ministry of Trade of Republic of Serbia
Ministry of Enviroment, Mining and Spatial Planning of Serbia
Ministry of Economy of Republic of Serbia
Tourist organization of Belgrade
Tourist organization of Serbia
www.BelgradeBeerFest.com
TM
producer
www.bkm.rs