www.ascgreenway .org
Dec 18, 2015
Basic Information
• Located in Fort Mill• Land donated by the
Close family• Opened in 1995• Open to the public
through memberships and daily use fees
• Multiple entrances• Wildlife habitat
• 2,300 acres• 30+ miles of hiking,
biking, and horseback riding trails
• Lakes, ponds, and streams
• Programming for events, camps, and interpretation year round
Greenway Financing
• Private 501(c)3 Non-Profit Organization
• Funding generated by memberships, fees, and private donations
• Not a state agency or part of the SC State Park system
• Our long term goal is to be self-sufficient and self-sustaining
Greenway Facilities• The Dairy Barn
• Rush Pavilion
• Field Trial Barn
• Nature Center
• Webb’s Grist Mill
• Coltharp & Graham Cabins
• Springfield House
• Horse Barn
Activities On the Greenway
Low Impact Recreation
• Hiking
• Mountain Biking
• Horseback Riding
• Camping
• Fishing
• “Green” fitness
• Walking
• Trail Running
• Kayaking & Canoeing
Education
• Interpretive Programs
• School Partnership
• Horseback riding lessons
• Coltharp & Graham Cabins
• Webb’s Grist Mill
• Nation Ford Road
• Guided Nature Walks
• Nature Center Exhibits
• History in a Backpack
Special Events
• Earth Day Celebration & Art Contest
• Bluegrass & BBQ • Fall Festival & Corn
Maze• Archery Tournaments• Horse Show• Trail Runs• Mountain Bike Races
• Frontier Days• Camps• Hosted Events
– Humane Society Dog Walk
– Harry Hampton Wildlife Fundraiser
– Rotary Functions
– Weddings & Receptions
Project Objectives• Create a public relations campaign; design and
distribute a press release promoting Frontier Days and Earth Day
• Arrange media coverage
• Create ads promoting Frontier Days and Earth Day; consider use of online ads vs. print ads
• Create a flyer promoting Frontier Days and Earth Day; distribute the flyer in Baxter Village
• Participate in event marketing on April 16 (Earth Day); distribute membership applications to event attendees and sell merchandise
• Total budget for this project is $500; budget variances must be approved
Media Sources
Advertising• Fort Mill Times
(fortmilltimes.com)
• Baxter newsletter
• Springfield newsletter
• carolinagatewayonline.com
• mycarolinatown.com
• myfortmill.com
Public Relations• The State
• The Charlotte Observer
• Fort Mill Times
• The Herald
• Charlotte Parent
• The Lancaster News
• The Chester News & Reporter
• Carolina Gateway
• Lake Wylie Pilot
• CN2, WCNC, WSOC, WBTV
• Local blogs
What are our real goals?• Create an inviting and fun environment for people to visit
• “The Greenway is a cool place to go” ~ “We have fun on the Greenway” ~ “We actually learned something today”
• Become a destination location for people looking for outdoor low impact recreation
• Generate genuine interest in environmental stewardship; be recognized as a regional leader in environmental awareness
• Provide unique venues and events for the community
• Create and offer programs with an emphasizes the cultural and historical significance of the Greenway
• Build Greenway revenue by increasing community awareness, and ultimately, the membership and sponsorship bases
Fort Mill Frontier Days (1)
Webb’s Mill• Sunday, March 20
• 1:00-5:00 pm
• Parking at corner of Steele Street & Springfield Parkway in Fort Mill, SC
• Free admission with membership or paid daily access to Greenway
• Short trail hike required to grist mill and related sites
Grist Mill Program• Interpretation of mill site,
grinding stones, head race, and tail race
• Guided hikes to original crib dam and mill pond
• Education exhibits and demonstrations
• “Miller” will be dressed in period appropriate clothing
Fort Mill Frontier Days (2)
Graham & Coltharp Cabins
• Sunday, March 27
• 1:00-5:00 pm
• Access at Dairy Barn entrance on Old Nation Road, parking available
• Free admission with membership or paid daily access to Greenway
• Short walk required to cabins
Cabin Program
• Black powder gun demo
• SC Marsh Tacky horse
• Candle making
• Yarn spinning demo
• Working blacksmith
• Shaving bench demo
• Educational exhibits
• Working Catawba potter
• Cabin interpretations
17th Annual Earth Day CelebrationMain Entrance on Hwy 21 By-Pass (Nature Center)
• Kayaking
• Wagon Rides
• Petting Zoo & Milking Cow
• Nature Center Display
• Horse Show
• Pottery Activities
• Face Painting
• Exhibits
• Concessions and games
Alternate Entrance on Old Nation Road (Dairy Barn)
• Guided hikes at 8:00, 8:30, and 9:00 am
• Art displays & music
• Lead line horse rides
• Horse Show
• Plant sale
• Seedling giveaway
• Exhibits & face painting
• Concessions and games
Contact Information• Buddy Faile
– 803-547-2788
• Bill Steele
– 803-547-1138
• Dottie Metzler
– 803-547-0234