www.APRAagency.com www.facebook.com/APRAporternovelli www.twitter.com/aprapn Dao of Social Media The perfect weapon in times of crises Copyright © 2010 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
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www.APRAagency.com www.facebook.com/APRAporternovelli www.twitter.com/aprapn
Dao of Social MediaThe perfect weapon in times of crises
Copyright © 2010 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
www.APRAagency.com www.facebook.com/APRAporternovelli www.twitter.com/aprapn
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Social Media - the democratization of information, transforming
people from content readers into publishers. It is the shift from a
broadcast mechanism, one-to-many, to a many-to-many model,
rooted in conversations between authors, people, and peers.
What is…
Dao – philosophy of harmony in everything, represented
by the union of the opposites – chaos and order, positive
and negative, earth and sky, the symbol In-Jan
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Some figures:
100 000 000 videos watched on YouTube daily
13 000 000 articles in the biggest library - Wikipedia
3 600 000 000 photos uploaded on flickr.com
3 000 000 – average daily tweet count
1 000 000 000 – average count of content units shared on Facebook weekly
If Facebook was a country, it would be the 8th most populated after Japan
2 000 000 – Bulgarian profiles on Facebook now
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Weapons – choose the right combination
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- YouTube
- Flickr
The five sacred animals
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-Making profiles
-Making groups
-Making pages
Forging the weapon
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- conversations
- discussions
- commitment
- information
Training with the weapon
Active everyday
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Training with the weapon
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Training with the weapon
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- mass-reach
- precise campaigns
- specific messages
- fine tuning
- direct communication
Using the weapon in time of crises
Cost-effective
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- quick responses
- specific info
- stopping rumors
- no misunderstandings
Using the weapon in time of crises
Crisesmanagement
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- soft digital Aikido
- hard digital Karate
- over 50 000 reach
We can be your Dao-master
The perfect digital services!
We are second in Bulgaria by digital influence
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- Nestle
- Coca-Cola
- HP
- National Geographic
- ELLE
- and many others…
Now we are the Dao-master for:
You can join the group!
Do it with us!
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Find us, talk with us!
Lubomir Alamanov
Managing Director
APRA Porter Novelli
facebook.com/Lubomir.Alamanov
Twitter.com/LuboAlamanov
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Thank You!
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