Wwf

World WildLife Fund(WWF)

Keshav Narayan PaiMSc IIDOS in BotanyManasagangotriMysore

Contents• Introduction• Logo• Who works with WWF?• Publications• Who is incharge?• Missions• Projects• Conclusion• References• MCQ

Introduction

• WWF is one of the world's largest conservation organizations.

• The World Wide Fund for Nature (WWF) is an international non-governmental organization founded on April 29, 1961, working in the field of the biodiversity conservation, and the reduction of humanity's footprint on the environment.

• Its first office opened in September 1961 in the Swiss town of Morges.

• The central secretariat for the network called WWF International is now located in Gland, Switzerland .

• WWF is an independent foundation registered under Swiss law.

• Prince Bernhard of Lippe-Biesterfeld was the first president in 1961.

Prince Bernhard of Lippe-Biesterfeld

• It employs around 6,200 full time staff and values the support of more than 5 million people.

• Over the 50 years since it was founded, WWF has invested around US$11.5 billion in more than 13,000 projects.

• WWF is a foundation,with 55% of funding from individuals and bequests, 19% from government sources (such as the World Bank, DFID, USAID) and 8% from corporations in 2014.

• The organization has offices in more than 80 countries around the world.

• WWF originally stood for "World Wildlife Fund".

• However, in 1986, WWF had come to realize that its name no longer reflected the scope of its activities, and changed its name to "World Wide Fund For Nature".

• The United States and Canada, however, retained the old name.

LOGO

WWF's giant panda logo originated from a panda named Chi Chi that had been transferred from Beijing Zoo to London Zoo in 1958

• Being famous as the only panda residing in the Western world at that time, its uniquely recognisable physical features and status as an endangered species were seen as ideal to serve the organization's need for a strong recognisable symbol that would overcome all language barriers. The WWF hot air balloon

in Brazil

Who works with WWF?

• In carrying out its work, WWF cooperates with many partners, including UN organizations, IUCN, and development agencies such as USAID and the World Bank. WWF also works with business & industry partners.

Publications• WWF publishes the Living

Planet Index in collaboration with the Zoological Society of London. Along with ecological footprint calculations, the Index is used to produce a bi-yearly Living Planet Report giving an overview of the impact of human activity on the world.

• The organization also regularly publishes reports, fact sheets and other documents on issues related to its work, in order to raise awareness and provide information to policy and decision makers

Who is in charge?

• WWF is governed by a Board of Trustees under an International President, Yolanda Kakabadse.

• The Director General of WWF International is Marco Lambertini.

Yolanda Kakabadse

Marco Lambertini

WWF's mission• WWF’s mission is to stop the degradation of the planet’s

natural environment and to build a future in which humans live in harmony with nature by,

Conserving the world’s biological diversity. Ensuring that the use of renewable natural resources is

sustainable. Promoting the reduction of pollution and wasteful

consumption. WWF focuses their efforts at multiple levels, starting

with wildlife, habitats and local communities and expanding up through governments and global networks.

Projects

• WWF have invested nearly US$11.5 billion in more than 13,000 conservation projects in over 150 countries..

• WWF runs about 1,300 projects at any one time.

• Among the first projects to receive funding from the WWF was a study of the tiger population in Chitwan Sanctuary Nepal.

In 1975, the WWF helped establish the Corcovado National Park on Costa Rica's Osa Peninsula.

In 1976, the WWF joined forces with the IUCN to create TRAFFIC, a network that monitors wildlife trade to curtail any conservation threats such trade inevitably causes.

Corcovado National Park

In 1992, the WWF further funded conservation in developing nations by establishing conservation trust funds for high-priority conservation regions throughout the world.

More than 450 ‘Nature clubs’ have been set up through out India to propagate the conservation Education Programme

More recently, the WWF has worked with the Brazilian government to launch the Amazon Region Protected areas that will triple the land area that is protected within the Amazon region.

The WWF- India was formed in 1969 with its head-quarters in Bombay while Kolkata, Madras and Delhi are the regional head-quarters.

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• WWF supports several conservation projects in India like the Gir Ecological Research Project (1968) Project Hangul (1970,) the Project Tiger (1973 ) the Himalayan Musk Deer project (1981)

References

• Arora.M.P. 2001.Ecology. Himalaya publishing House,Mumbai. Pp:340-342.

• Prabhu.P.C,Udayasoorian.C , G.Bala subramanian.2009.An introduction to ecology and Environmental science. Himanshu printers New delhi Pp-130-136.

• www.wwfindia.org• www.worldwildlife.org

MCQ

1. The central secretariat of WWF International is located at

a) Gland, Switzerland.b) Paris, Francec)Genevad) New York, USAAnswer –a) Gland, Switzerland

MCQ

2. International President of WWF at present isa) Prince Bernhard b) Yolanda KakabadseC) Marco Lambertinid) Keith Wheeler Answer -b) Yolanda Kakabadse

MCQ

3) WWF was founded in the year a) 1977 b)1988 c) 1957 d)1961Answer- d) 1961