I’ve decided to re-brand the WWF (World Wildlife Fund). I chose this brand because of their world known symbol. Staying true to their original logo, I have modernized and created a new and clean logo for the growing company. Since their debut 52 yrs ago, the World Wildlife has brought awareness to conserving the enviornment. By reducing our ecologi- cal footprint and increasing the longevity of biodiversity, their two focuses, WWF is able to continually work on bringing balance to the world and the variation of life living among us. WWF’s demographic includes but is not limited to, humanitarians, enviornmentalists, etc. For example, WWF’s current partners are those who conserve and help protect the planet, enviornment and its global economy. “Our mission is to build a future in which people live in harmony with nature.”