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Global contacts: HP WW Executive Sponsor: Mike GallagherHP WW Global Campaign Owner: Brian MacDonaldHP WW Global Campaign Manager (EMEA/APJ): Stefan DanisovskyHP WW Global Campaign Manager (AMS): Denise Lowney
HP Regional contacts:AMS: Erin CrestaAPJ: Kenneth TanEMEA: Jill Hevey
Contacts
Zift Solutions Concierge Service contacts:AMS: Julie Pfouts EMEA: Christina ThurmannAPJ: Sarah Ferren
Campaign OverviewBackground• The upcoming Ops campaign for Q1 will emphasize HP’s offering for firms seeking to
reap the full benefits of cloud services while ensuring risks and security concerns are minimized.
• The campaign is intended to drive awareness and generate leads for both the Business Services Management (BSM) and ArcSight Logger solutions.
• The integration of these two solutions grants operators greater visibility into more events for enhanced resolution, as well as to link together the Security Operations Center with the Network Operations Center for better collaboration.
Objectives• Establish HP as the leader in securing cloud environments and providing visibility into
the health of the entire IT infrastructure • Generate upsell pipeline for ArcSight Logger into BSM install base• Generate upsell from APM/BAC to BSM, and net new BSM
Target• The campaign will focus on a single track, communicating to both the
traditional Executive and Practitioner audiences, (i.e., The CIO’s direct reports on down through the IT organization).
• This change means we will need to balance the higher-level, strategic message with the “how-to” implementation message - especially during the initial communication tactics
Campaign ConceptValue PropositionIntegrating BSM and Logger increases threat identification, makes innovation easier, and decreases cost of ownership because only one system is required rather than two. Logger will obtain visibility into areas that are already instrumented by BSM, including items such as databases and application systems. BSM analyzes new types of hard-to-get performance data, such as the number of system error messages generated as a function of time, and other data that is only accessible through Logger. The integration of Logger and BSM creates a synergistic system that improves decision-making, as well as the security of the enterprise. Customer Insight/RationaleTechnology advancements, the boom in end-user data and information generated by a diverse array of apps running on- and off-premise needs more complex IT management performance. MastheadPre-header and sub-header- example:ImageryDifferent images were used for each touch to provide a sense of variability between the touches- example:
Campaign MessageBy integrating ArcSight Logger and BSM (which brings unstructured data into your monitoring tools), you will be able to better manage and secure your emerging cloud-based enterprise end-to-end.
Customer BenefitsIntegrating BSM and Logger increases threat identification, makes innovation easier, and decreases cost of ownership because only one system is required rather than two. Logger will obtain visibility into areas that are already instrumented by BSM, including items such as databases and application systems. BSM analyzes new types of hard-to-get performance data, such as the number of system error messages generated as a function of time, and other data that is only accessible through Logger. The integration of Logger and BSM creates a synergistic system that improves decision-making, as well as the security of the enterprise.
This kit contains a sales call guide, call script, email script, voicemail script, sales plays (cross-sell/up sell) and battle cards to support telemarketing/telesales follow-up programs.
This campaign is available as a Full Service program or Self-service program. For Full Service please contact Zift Solutions Concierge Service. (see slide 4)
For self service please following the following steps:
1. Login into HP Campaign Syndication at www.zift123.com
2. Select Activate Campaign from the Dashboard
3. Select Global Campaign – Operations (SecOps)
4. Select the Executive Email program or Practitioner Email program or both