World Urban Network Digital Engagement Inspiration Deck #1 “Great Websites” April 5 th , 2012
May 13, 2015
World Urban NetworkDigital Engagement Inspiration Deck #1“Great Websites”
April 5th, 2012
“Customers don’t forgive organizations for bad
websites”
“It takes 99% of us less than 4 seconds to determine if they want to stick around
you’re website…”
What’s it saying?
“Users spend most of their time on other websites…this means that users gear their expectations for your site by what they have learned to
expect elsewhere.” Jakob Nielsen
The Higher Call of Great Websites
Landing Page Features
Website Criteria – Overall Impact
Overall Impact
Criteria Pts.
First Impressions
Creates immediate wow, looks contemporary, causes to sign up, engages for significant time
/10
Simplicity Uncluttered, readable, graphic/colourful, strong calls to action, infographics/flowcharts, above the fold
/5
Uniqueness
Distinctively branded, unique graphics, brand consistency, look and feel diff. from competitors, Typography
/5
Dynamic Slider windows, Dynamic news feeds, Rollover prompts, Real-time response and feedback
/3
Multimedia
Varied and interesting use of animation, pictures, video, music, mashups
/2
Website Criteria - Content
Content Criteria Pts.
Usefulness Helps users, up-to-date, interactive, provides real value, customized, well-presented, breadth, has a point of view
/3
Transparency
Real people/employees, mission statement/manifesto, policies and rules
/3
Credentials
Evidence of popularity, third party or customer testimonials, Organizational authority
/3
Human/Fun
Conversational language, Humour, Consistency with audience, enthusiasm, Stories, leaves you wanting more
/3
Incentives/News
Dynamic stream of news, Campaigns, Offers, Competitions, External links, Opportunity for fame
/3
Website Criteria - Navigation
Navigation Criteria Pts.
Search ability
Internal search engines, menus, support, mental model on what to expect when you click
/3
Links Graphic links, internal links, return to home menu easy, links open in new windows
/3
Intuitive Top options for clicking dependent on user and place on site, priority of information
/3
Menus Consistency of presence, descriptiveness
/3
Types of user reaction
New vs. returning user, Country and language of user, Tiered user access
/3
Website Criteria – User Experience
User Experience
Criteria Pts.
Usability Limited click to completion, no need to upload new software, browser and monitor capability, Download speed, Cross platform
/3
Knowledge of users
Adaptive, flexible taxonomies, know history, analytics inform experience, customizable environment
/3
Security Safe for users to use, not flagged by filters, password protection
/3
Troubleshooting
Strong Q&As, How-tos, Tracking orders/process, Virtual live customer service
/3
Easy to Contact
Availability of forms, contact us page, triage to the right person in the organization
/3
Website Criteria - Findability
Findability Criteria Pts.
Smart URL Short, intuitive, .com, Multiple vanity urls
/3
Metatags and Keywords
Own the best relevant words, each page sufficiently tagged and named
/3
Links Good level of working inbound and outbound links, seamlessly linked microsites
/3
Partners and Affiliates
Network of partners, community of ambassadors, employee extensions
/3
Funnel Social networks and content drive back to website
/3
Website Criteria - Sociability
Sociability
Criteria Pts.
Blog Content
Frequent, well-tagged, relevant, engaging posts, Smart headlines, Strong user engagement
/3
Social Integration
Top social network integrated apps, easy to register through social profiles, activity linked to social network feeds
/3
Community
Provides forums, crowdsourcing and microcommunities for participation, community moderation
/3
Easy to link
Compatible with all the key social networks, automated actions/emails, widgets
/3
Participation
Ability to participate, to give and receive, hear and respond, real-time feedback, peer to peer capability, leaderboards
/3
50 Great Websites
#1- lululemon – Fitness with a Cause
Pros - Visual, Point of view - Manifesto, Great Content, Ambassadors, Menus
http://shop.lululemon.com/home.jsp
#2- Icebreaker – Visual Active Storyteller
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#3 TakingItGlobal – Global Youth Leader Community
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#4- Ashoka – Changemaking via Youth
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#5- Tourism Australia – Map-based Travel Discovery
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#6- Twitter Stories – Tales from 140 Characters
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#7 Moo.com – The Loveable Commodity
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#8- Outside 127 Hours – User-Generated Video Inspiration
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#9- The Responsibility Project – From insurance comes conversation…
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#10- SHFT – Curating the Best Sustainable Stuff to Notice and Talk
About
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#11- NASA – Making Space Watchable
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#12- Mint – Bringing to Life Personal Finance
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#13 - Tribeca Films – Telling the Stories of the Storytellers
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#14- Freelancer – Crowdsourcing simply explained..
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#15 - Sundance Festival – A lot of content colurfully displayed…
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#16- Open Ideo – Posing Challenges to the Creative World
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#17- Crowdriser – Real-Time Call to Actions
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#18- Historypin – Creating a new catgroy of visual website
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#19 Vibram – Provocative Technology
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#20-- Life – Cultures and Eras in Pictures
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#21- The Johnny Cash Project – Multimedia Creative Production
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#22 - The Tiziano Project – Kurdistan’s Tapesty of Stories
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#23 – National Geographic – Nature as an Art Gallery
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#24 – Dropbox – Simple Solution, Simply Explained
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#25 Vitro Design Museum – Content on a Different Menu Plane
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#26 – Lego – Toys with Announcement Value
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#27 – Boss Bottled – A Super Curated, Nocturnal, Manly Problem Solver
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#28 – AARP – Bringing the Everyday To Life
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#29 – AVAAZ – Wearing a Cause on a Digital Sleeeve
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#30 Ushahidi – Simple Crowdsourcing
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#31 – Brains on Fire – The Personal and Intimate Agency
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#32 TED – Inspirational 20 Minute Video Bliss
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#33 – Kiva – Telling Stories and Providing Hope Around the World
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#34 – Quirky – If You Can Think It, You Can Do It
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#35 Equinox – The Fitness Experience and Lifestyle Brand
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#36 GE Ecomagination – Imagining The Future
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#37 – One – Multiple Channels, One Cause
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#38 Wonderopolis – Daily Educational Inspiration
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#39 – Freerice – A Reciprocal and Fun Relationship
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#40 – Nike+ - Aesthetically Beautiful Fitness
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#41 – Nesta – Solving for a Different Kind of Future
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#42 Umbra – Design Well Designed
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#43 The Nature Conservancy – Providing Greener Hope
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#44 Make It Right – The Continuing Hurricane Katrina Cause
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#45 Crumpler – Fashion Icon Menus
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#46 Threadless – Fun and Irreverent Design Challenges and T-Shirts
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#47 Trendspotting – Prescribing and Anointing What’s Next
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#48 8Tracks – A Gallery of DIY DJs
Pros - Photographic, stories of founder/history,Authenticity - Trace back your garment http://ca.icebreaker.com/
#49 Pinterest – Curating Visual Splendour
Pros - Simple 5 column architecture, Track Popularity, Single purpose
http://pinterest.com/
#50 Blurb – Putting Personalization Right Into Your Hands Simply
Pros - Tagline, Big Visual, 1-2-3 Step process, Focused Call to Action, Value adds– Apps, Extra, Ideas , Content Rich (50 menu opts) http://www.blurb.com/
Survey Monkey Invite and Tout