[WUC 2016] Frank Schoutissen, COO, Webtrekk | Meta Perspective: Corporate Positioning & Go-To-Market Strategy of Webtrekk

Webtrekk Digital Intelligence Suite.

Meta Perspective

Frank Schoutissen, COO

The Company

Vision

Drive our customers`profit with easy-to-use solutions.

Mission

Webtrekks‘

one single fully integrated platform with solutions

like Analytics, realtimeDMP in combination with

our Cross Device Bridge enables companies

to drive all of their marketing activities, so they can

target Anyone, at Any time on Any device!

Webtrekk by numbers (we data) 83 BillionServer calls Webtrekk

processed last month6of top 10 Banks

in Europe use usCountries with

Webtrekk clients

27

Years since we won our

first client – Esprit

(who are still with us)

11of top 10 E-Commerce

sites use Webtrekk

150+Consultants and

developers dedicated

to client success

€7,8 BillionRevenue our Ecom clients

generate on platforms we manage

723Servers in our

infrastructure

2015Suite recognised as global

‘New Digital Technology of the Year’

6

€

Webtrekk Worldwide

Go-to-Market, with dedicated Technology Partners

Go-to-Market, with dedicated Business Partners

Multi Channel Retail

Webtrekk Customers: 500+ Advertisers and 100+ Publishers

Travel/Service

E-Commerce Financial

Automotive Entertainment

Media & Publishing

Telecommunication

Webtrekk Customers: 500+ Advertisers and 100+ Publishers

Why do these clients trust Webtrekk?

• Client owns the data – You control your profit centre.

• Data not shared/sold to other companies/3rd parties (so no Data Leakage!)

• Data stored Local (Europe or where-ever) (clear Data Privacy Concept)

• Real Time Actions across all channels (since we are at all touchpoints)

• 1 full integrated platform, in one software code i.e. one “End-to-End“ view

• Experience developed by people with more then 10 years of Analytics and Marketing experience

• Fast based on the fastest database in the world, (Exasol)

The Business Case

The Challenge

The challenge for most companies, no matter if

pure player or traditional retail/FMCP, or even B2B

is to target the right customer at the right

moment, preferably on the right device with

the right data, making sure the limited marketing

budget they have is well spend.

How to solve this?, Firstly; Break up silos!

Collect customer identities which lead to integrated and optimised customer experience

1st Party Data:

All devices, Apps, Digital, CRM, Business Intelligence, SCM/ERP, Payment

2nd Party Data:

Your business partners who aregoverned by a shared set of policies

3rd Party Data:

Marketing Campaigns, Nielsen, Nugg.ad, Sociomantic, Agencies, TV

…within your apps …within your mobile website

…within onsite and offsitemarketing activities like

newsletter, RTA, onsite layers

…within offsites, branches, stores

…and many more

Single database Webtrekk realtimeDMP for ownedmedia and marketing

The Solution

Webtrekks‘ solution to this:

1 single platform,

Digital Intelligence Suite with 6 fully integrated solutions:

Analytics

realtimeDMP

Marketing Automation

Tag Integration

Customer Journey

Testing

The Webtrekk Core Suite

Tag Integration

Analytics

realtimeData

Management

Platform

Marketing

Automation

Customer

JourneyTestingWebtrekk

Core

Tag Integration

Analytics

realtimeData

Management

Platform ©

Marketing

Automation

Customer

JourneyTesting

Get

Data & Insights

Web

Social

Mobile

App

TV

In-Store

Optimize / Aggregate

Advertising & Reach

CLV

Cross-Device &

Behavioural Targeting

Predictive Analytics

Cohorts

Personalise

Content & Offers

RTA

Onsite Banners

Recommendations

Search- Newsletter

Remarketing

Exit Intent

Webtrekk

Core

...and what it does

The Webtrekk Digital Intelligence Suite with all ist components

Tag Integration

Analytics

realtimeData

Management

Platform ©

Marketing

Automation

Customer

JourneyTesting

External

Data Sources

External Data Sources

Marketing Communication

Internal

Data Sources

Retail

Offline

SEO

TV

SCM/ERP

Custom BI

CRM

Payment

Email

SEM

Onsite

Mobile

Social Media

Callcenter

Display

App

Get

Data & Insights

Web

Social

Mobile

App

TV

In-Store

Optimise

Advertising & Reach

CLV

Cross-Device &

Behavioural Targeting

Predictive Analytics

Cohorts

Personalise

Content & Offers

RTA

Onsite Banners

Recommendations

Search- Newsletter

Remarketing

Exit Intent

Control

Campaign Budgets

Campaign Controlling

Keyword Tracking

Attribution Modelling

Cookie Switch

Optimise

Conversion Rates

Comparison

Multivariate Testing

Landing Page & User

Experience Optimisation

Use All Data

Everywhere

Tag Management

Surveys

Customer Care

Trusted Data

1st / 3rd

Webtrekk

Core

Webtrekk realtimeDMP© - What does it do:

Webtrekk realtimeDMP

is a central hub that stores

and unifies your data,

and then sends it exactly

where you need it.

This way, data from all

sources, connected or

disconnected, can

be used to drive your

business goals in real time.

An example of how simple a realtimeDMP can support your marketing activities

If someone wants to abandon your product page,you can retarget them within seconds with a better offer.

Webtrekk Analytics with realtimeDMP, a full integrated solution

Instead of relying on third-party analytics data, Webtrekk realtimeDMP

is already fully integrated with Webtrekk Analytics.

That means your digital data – onsite, mobile, apps, all of it –

is right there, right now.

Turn user-centric data into

powerful marketing.

Automatically.

Interact with your visitors on

different channels –

from on-site suggestions to

emails to

external advertisements –

and make sure they know

what’s happening on

your site.

3. Webtrekk Marketing Automation: Don‘t just manage your data: use it!

The reason why Webtrekk

Firstly; The competition

Webtrekk vs. : Google devalues all products just to push

Adwords. i.e. the Analytics is for free, Webtrekk makes sure that all data the clients „give“ us is

NOT given to the competition i.e. No Data Leakage, if the product is free; YOU are the product!

Webtrekk vs. : Adobe in general is extremely

„implementation“ heavy, i.e. most products are not build on one stack or same code, lots of

acquisitions and standalone implementations which need to be integrated.

Webtrekk is one of the few Tech companies in the Marketingautomation/DMP/Analytics space

which started developing one single platform, on one code in 2013 and is bringing this already

successful to market, next to this we are agile enough to sell/implement also stand alone products,

making sure we can capture every market segment with its unique facets.

Webtrekk is surrounded by plenty of niche players,

as well as the two big players Adobe and Google Analytics

which determine the market dynamics significantly.

So: Why Webtrekk?

• Data, we at Webtrekk live and breath data! WE do Data!

• Marketing, our solutions drive your marketing

• Simple/easy, we make it easier for you to make desicions

• Customer Journey, we make sure you know what your customer is doing

• Experience, it is all about giving your customer the best experience possible

• Customers, the customer is centric, nothing else!

content. time.person. channel.location.

Webtrekk Digital Intelligence Suite.

Right

Thank you for your attention.

Frank Schoutissen

COO

Berlin, Germany

[email protected]

www.webtrekk.com