Social Media Gains Respectability 1 Mary Ellen Bates BatesInfo.com Sept. 17, 2015
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Social Media GainsRespectability
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Mary Ellen BatesBatesInfo.comSept. 17, 2015
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What is social media?
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What else is social media good for?Source for experts
A way to monitor a live event
Resource to evaluate a competitor /investor / vendor
Tool for monitoring your org’sreputation
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Don’t worry...just be smart!
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Share, just don’t overshareUSING a service gives you insight
into searching it
Don’t hide your updates/postsJust post sensibly
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Protect your privacy
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Change settings on each post
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Social searchDOs and DON’Ts
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DOsDO understand privacy settings
DO use social media yourself
DO manage clients’ expectations
DO understand your org’s policiesre: social media research
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DOsDO try several approaches
DO search groups as well as people
DO advocate for premium accounts
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DON’TsDON’T overpromise
DON’T assume the usual 80:20 ruleLook at the 4th search results page
DON’T leave footprints
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DO draw conclusionsLooking for signs of a life
What is this person’s background?reputation? influence?
Use the clues…
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DO draw conclusionsTwitter
Activity, # of retweets, # of followers
LinkedInCV, recommendations, skills, otheractivities
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DO draw conclusionsFacebook
Interactions w/ others, # ofconnections, Likes, groups…
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Search hacks
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Searching for individualsUse nicknames
Use Advanced Search(LinkedIn, Twitter)
Use specialized syntaxFacebook: people named “RussellBates” who live in Los Angeles
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Search social media on Googlesite:facebook.com name
site:twitter.com name
Use “phrase * search”ex: “Lisa * Green”
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Finding the next sourceLook for groups of experts on LinkedIn
Facebook search syntax:Librarians who like EvernoteThai speakers who live in Denver
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Professional developmentLinkedIn
Find jobs, get leadsRemember privacy settings!
TwitterUse dashboard – HootSuite, TweetDeckMonitor conference via live-tweeting(#WebSearchU)
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LinkedIn’s Advanced People search
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Get insights on holacracy at Zappos
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And check out LinkedIn LookupApp to connect you to others in
your org
business.linkedin.com/lookup
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Twitter search hacksLook for engagement
min_retweets:n (# of retweets)min_faves:n (# of favorites)
Example:Millennials min_retweets:15
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Search Twitter for links to a URLEven searches shortened URLs!
Just type URL in the search box, w/o“http://”
Find any tweets that link to aresource
Track mentions of a press release
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Facebook hacksFinding a local restaurant:
Restaurants in Boulder liked by peoplewho work at Google
Find books to inspire entrepreneurs:Favorite books of founders
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What about theaggregators?
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SocialMention.comTrack sentiment, passion, reach
Search is a little squirrely
Monitor this over time for youremployer
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Strength: are people talking?
Sentiment: is it positive ornegative?
Passion: # of unique authors
Reach: range of influence
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Icerocket.comSearch blogs / Twitter / Facebook /
all
Advanced search for blogs only
Display trends over timewww.icerocket.com/trend
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@mebs
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Stay curious!
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To contact Mary Ellen:[email protected]
Twitter: @mebs
LinkedIn: maryellenbates
Facebook: maryellenbates
Subscribe to The Reluctant Entrepreneur:
eepurl.com/bnGaQb
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