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SIGRID HALL-PITTSLEY | 5639 Regents Park Rd., Kernersville, NC 27284 | 336-816-8955 | [email protected] Small Setting. Big Start. Advertising/Branding Campaign WINSTON-SALEM STATE UNIVERSITY
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WSSU SSBS Campaign

Mar 28, 2016

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Page 1: WSSU SSBS Campaign

SIGRID HALL-PITTSLEY | 5639 Regents Park Rd., Kernersville, NC 27284 | 336-816-8955 | [email protected]

Small Setting. Big Start.Advertising/Branding Campaign

WINSTON-SALEM STATE UNIVERSITY

Page 2: WSSU SSBS Campaign

SIGRID HALL-PITTSLEY | 5639 Regents Park Rd., Kernersville, NC 27284 | 336-816-8955 | [email protected]

PACKAGE DESIGN - ACCORDIAN FOLDERAudience = Admitted Entering Freshmen

www.wssu.eduwww.wssu.edu

W I N S T O N - S A L E M S TAT E U N I V E R S I T Y

www.wssu.edu

W I N S T O N - S A L E M S TAT E U N I V E R S I T Y

www.wssu.edu

www.wssu.edu

ADMISSIONS OFFICE206 Thompson Center601 S. Martin Luther King Jr. Dr.Winston-Salem, NC 27110

top view

and

back view

mailing label

and

front view

Page 3: WSSU SSBS Campaign

SIGRID HALL-PITTSLEY | 5639 Regents Park Rd., Kernersville, NC 27284 | 336-816-8955 | [email protected]

www.wssu.edu

At Winston-Salem State University, you’ll find the space to stretch your interests and find your passion. But you won’t get lost in the process. Classes are small enough to get to know your professors. We have a long history of supporting our students, working closely with them as they grow into successful, well-rounded citizens.

You can choose from more than 40 majors to fit your strengths — from computer science to sport management, from accounting to visual arts, clinical lab science to elementary education.

Be a big fish in a small pond. Form a team to play intramural hoops. Join a quiz-show team. DJ a radio show. Tutor local kids. Or start your own organization. When you just need to chill, dorm lounges and the dining hall invite you to relax and connect with new friends.

Beyond campus, internships, job shadowing, and volunteer opportunities give you a leg up in the fast-changing, knowledge-based economy. Thinking about grad school? WSSU alumni have attended the best programs in the country, earning advanced degrees in medicine, law, education, business and many other fields.

Check us out. With a few small steps, big things are waiting for you.

Small is the new big. You are not a number. You are aunique combination of skills,strengths, experiences, and interests.

MiSSionPreparing students for success in the 21st Century, Winston-Salem State University offers quality educational programs at the baccalaureate and graduate levels. Students are engaged in active and experiential learning and have access to education through flexible delivery modes. The university is dedicated to the development of students through excellence in teaching, scholarship, and service. As a comprehensive, historically Black constituent institution of the University of North Carolina, Winston-Salem State University contributes to the social, cultural, intellectual and economic growth of the region and North Carolina.

HiStory of Breaking new groundWinston-Salem State University has evolved from humble beginnings in September 1892 as Slater Industrial Academy, a one-room school with 25 pupils and one teacher.

In 1925, the school’s leadership in training elementary school teachers was rewarded by the General Assembly of North Carolina with a new charter and the authority to confer degrees, making it the first black institution in the United States to grant elementary education degrees. The school changed its name to Winston-Salem Teachers College.

A Nursing School was added in 1953, with authority to grant a bachelor of science degree. In 1963, the name was changed to Winston-Salem State College, and in 1969 to Winston-Salem State University. The university became one of the 17 member institutions of the University of North Carolina in 1972.

ARTS DISTRICT

KRISPY KREME

ISP SPORTS

BB&T

CoMe See for yourSelf

Come see usThe best way to decide if Winston-Salem State University is right for you is to come visit us, tour the campus, and talk with a few of us. Schedule a visit and tour online at wssu.edu, call 336-750-2070, or e-mail us at [email protected].

“I turned down other great schools to come to

Winston-Salem State because I decided the

atmosphere felt better here. The people I met were

friendly and approachable — and the residence halls

are the nicest ones I’ve seen.

I’ve truly enjoyed the opportunities the university has

bestowed on me along with the social environment

that has allowed me to grow and develop.

The students who sit in their rooms because they don’t

know anyone are always the ones who tell you that

college is boring. You just have to knock

on someone’s door on your hall and ask that person to

go to an event on campus. There’s always

something going on here — notable

speakers, forums, parties.

I came to school interested in teaching, but I said I

wanted to go to medical school. My father died in my

senior year of high school of sarcoidosis and pneu-

monia, so I wanted to work in the medical field and

improve the treatment of patients. Over the last few

years I’ve realized that my passion is in teaching rather

than medicine, and I’ve realized there are ways to

incorporate both interests.

The sky is the limit — you don’t have to

stop at one degree or field of interest.”whi

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wSSu is a: • public,master’slevel,co-educational,constituentinstitutionofthe University of North Carolina system with a 16:1 student-to-faculty ratio.

• diversecampusofmorethan6,000studentsandatotalenrollment that has doubled since fall 2000.

• communityofscholarswithone-fourthofthe2007graduatingclassreceivingcumlaudehonors.

• U.S. News & World Report top public liberal arts college in the South for ten straight years.

• highlyaffordableuniversitywhereapproximately87percentofourstudentsreceiveaidorgrants.

• state-of-the-artlearningenvironmentwithwirelessaccessinallfacilitiesandmanycommonareas.

• campusofchampionswith10CIAAmen’sbasketballchampionships,oneNCAAbasketball national championship (1967), eight CIAA Football titles and numerous post-season appearances.

• careerjumpstart,withdegreesinhigh-demandjobareassuchasnursing,computerscience, information management and biotechnology.

• researchpartnerwithmanylocalinstitutions,includingPiedmontTriadResearchPark,Wake Forest University, Wake Forest Bowman Gray School of Medicine, and Biotechnology Alliance with Forsyth Technical Community College.

College of artS & SCienCeSAcross this broad spectrum of liberal arts programs, our faculty challenge students to think creatively, solve problems rationally, and communicate effectively.

Depending on your interests and strengths, you can choose a program that prepares you well for future careers, graduate programs, and life.

MajorsBiologyBiotechnologyChemistryComputer ScienceDramatic ArtsEnglish English EducationGerontologyHistoryInformation TechnologyInterdisciplinary StudiesJustice StudiesMass CommunicationsMathematicsMathematics EducationMolecular BiologyMusic BusinessMusic EducationPolitical SciencePsychologySocial WorkSociologySpanishVisual Arts

SCHool of BuSineSS and eConoMiCSWe prepare our students to launch careers in business, government, non-profits, and self-owned enter-prises as well as to pursue graduate education. We emphasize leadership, professionalism, and practical ex-periences. Our extensive network of business partnerships and affiliations means that we can provide students with practical experiences that bridge the gap between the classroom and the real world and help them more effectively compete in that world. We strive to keep classes small in size, to encourage faculty and student interaction, and to get to know our students on a personal level.

Our MBA program provides an affordable, easily accessible option for full-time employees in the Piedmont Triad. We are proud to have been named the “2007 Educational Institution of the Year” by the National Black MBA Association.

MajorsAccountingBusiness AdministrationEconomicsFinanceManagementManagement Information ServicesMarketing

SCHool of eduCation and HuMan PerforManCeWithin our two major departments, Education and Human Performance and Sport Sciences, we offer nine undergraduate programs and two graduate programs. In addition to overseeing teacher education programs, we collaborate with the College of Arts and Sciences on secondary education programs.

Our academic programs enjoy state, regional, and national accreditations. The School of Education and Human Performance is committed to excellence in academic programs, quality preparation of students, service to the greater community, national and international understanding, and lifelong learning.

MajorsBirth-to-Kindergarten EducationElementary EducationExercise ScienceMiddle Grades EducationMotorsport ManagementPhysical EducationRehabilitationStudiesSpecial Education, Specific Learning Disabilities (K-12)Sport ManagementTherapeuticRecreation

SCHool of HealtH SCienCeSWe offer bachelor’s of science degrees in clinical laboratory science and nursing. Clinical laboratory science prepares students in labo-ratory methodologies and related technologies essential to the perfor-mance of diagnostic, research, and forensic investigations and includes an Internet-based outreach program for working adults. The nursing program includes the traditional bachelor’s of science in nursing degree (BSN), a registered nurse-to-BSN option offered at nine locations off-campus, an option for licensed practical nurses seeking a BSN, and an option for certified emergency medical technicians/paramedics to obtain a BSN. A 13-month accelerated BSN op-tion allows students with bachelor’s degrees in other majors to obtain a BSN. Funded by North Carolina Baptist Hospital, the option requires students to work three years as a staff nurse at the hospital after completion of the program. The school also offers master’s of science degrees in occupational therapy, physical therapy, and nursing, with many community partnerships enhancing the learning experience. The two-year nursing master’s program is designed with adult learners’ needs in mind.

MajorsClinical Laboratory ScienceHealthcare ManagementNursing

graduate PrograMSBusiness Administration (MBA)Computer Science and Information Technology (MS)Elementary Education (M.Ed) English as a Second Language and Applied Linguistics (MA)Healthcare Administration (MHA)Nursing (MSN)Occupational Therapy (MS) Physical Therapy (MS)RehabilitationCounseling(MS)Teaching (MAT)

“Our nursing faculty members are very caring.

We are willing to spend a lot of time with students

to help them be successful. And they are

successful – we have a very high rate, 94 percent,

of students passing the NCLEX nursing board.

We challenge our students with a rigorous

curriculum and we give them hands-on

experience in a clinical setting, which really

helps their critical thinking skills. When they

graduate, our students are ready. ‘Our

department practices the mastery philosophy.

We believe all students can learn if given ample

time and the right environment.’

I came to the university after more than 20

years in cardiovascular nursing and hospital

administration because I love teaching.”

wanda lawrence, Ph.d.Associate Professor of Nursing WSSU teaching award winner, 2008-09 STAR Fellow, Texas Center for Health Disparities, 2008-09

Better tHan your BaSeMent

Check out the ram Zone2 pool tables

1 ping pong table1 air hockey table

5 X-box 360s2 Playstation 3s1 Nintendo Wii

1 50" plasma TVGame tablesDart boards

So many ways to playJoin in. Like entertainment? Help plan programming and bring nationally known performers to campus. Compete in the chess club or on the quiz bowl team. Show off your special charms in a talent show or karaoke night. Meet like-minded students in your major’s pre-professional club. With close to 100 student organizations, you’ll find at least one that meets your interests and sharpens your leadership skills.

get active. Intramural and club sports are a great way to keep playing the games you’ve always loved. A full roster includes dodgeball, tennis, co-ed volleyball, softball, swimming, flag football, basketball, and badminton. Gather your own team or sign up as a free agent; the staff takes care of organizing, scheduling, and keeping standings.

Fitness lovers will find a state-of-the-art fitness center in Thompson Center andtwosmallersitesinRamsCommonsand Gleason-Hairston residence halls. Weekly classes include pilates, kickboxing, kettle bell training, belly dancing and other aerobic programs. A pool with daily hours for lap swimming, tennis courts, outdoor basketball court and a track round out the recreational facilities on campus.

“Don’t be afraid to jump into things, even if it

feels like you’re too busy. As students, time is

on our side. Once we leave here, we won’t have

that kind of time. So take crash courses in what

you want and don’t want to do.

Certain organizations give you a chance

to travel and meet people from all over the

country, even the world. You may make a best

friend who goes to school in Texas, you just

don’t know.

It’s easy to find tutoring and academic

advising. Don’t be afraid to ask for help.

I became a big fish in a small pond here.

People look out for you, you become part

of a family.”

Sharrod Patterson ’09History majorCo-founder of WRAM radio station

Prefer more adventure? Try a few low-cost day trips: skiing, white-water rafting, deep-sea fishing, and horseback riding. Closer to campus, crown yourself the next ping pong or video gaming champion. Sign up for bowling and skate nights. It’s all a great way to blow off steam after hitting the books.

try on greek life. Some students thrive in the small, supportive communities that fraternities and sororities provide. nine chapters of national fraternities and sororities are found at Winston-Salem State University. An umbrella group, the National Pan-Hellenic Council, works to promote joint efforts among the chapters and to promote their presence on campus.

Give it up for the RAMS!

women’s Varsity SportsBasketballBowlingCheerleadingCross CountrySoftballTennisTrack and FieldVolleyball

Men’s Varsity SportsBasketballCross CountryFootballGolfTennisTrack and Field

rich in ram traditionWinston-SalemState’sRamsandLadyRamshaveenjoyedgreatsuccessandaloyalfollowing.Inadditiontofan-friendly,high-caliber football and basketball, WSSU has garnered national recognition for achievements in track and field, wrestling, softball and women’s bowling.

Student athletes are challenged to excel on the field and in the classroom. WSSU is proud to offer the NCAA CHAMPS/Life Skills Program and the Student-Athlete Advisory Committee. Both are designed to support student athletes and ensure they have a well-rounded educational experience.

Forfans,cheeringontheRamsranksamongthefavoritecampustraditions.RaucousfanselectrifyBowman Gray Stadium for home football games. WSSU cheerleaders are some of the best in the conference, andthe“RedSeaofSound”marchingbandsealsthedeal,gettingfansupandontheirfeet.

Our athletic history includes many legendary figures: basketball coach Clarence “Big House” Gaines and athletic greats such as Earl ‘the Pearl’ Monroe, Timmy Newsome, Yancey Thigpen, Oronde Gadsden and a host of other NBA and NFL legends. Our history in the NCAA is full of team accolades and conference titles and is capped by the 1967 NCAA National Basketball Championship.

All rooms are furnished and wired for telephone, cable TV, and the Internet, often with wireless Internet access.

First-year students often start out in smaller residence halls with one roommate, a community kitchen and lounges, and a floor full of potential new friends. Upper-level students tend to opt for the apartment-style suites, where anywhere from two to eight students share a living room, kitchen, and semi-private bathrooms.

All residence halls operate on a “living and learning” concept. Students are challenged to improve interpersonal skills as they learn to live peacefully and to interact with others from different cultural, regional, and socioeconomic backgrounds.

Students enjoy a healthy range of adult freedom, yet each residence is staffed with professionals and students trained to offer support, resources, plan activities, and address residents’ concerns. Their

goal: to assist residents in creating communities that are inclusive, engaging, and caring.

Small bites, big mealsFrom a quick snack on the go to a sit-down meal with friends, you’ll find campus dining options to suit your tastes and schedule.

• KennedyDiningHallonthemain level of Thompson Center offers wireless access, comfy sofas and flat screen TVs. Students enjoy a great variety of menu options from traditional home-style entrees and vegetables, customized dishes at the Pan Geos station, hot and

cheesy pizza, pasta dishes and other Italian specialties, made-to-order deli sandwiches, and favorites from the grill. Students love the garden-fresh soup & salad bar, homemade desserts, and ice cream.

• FindfamiliarfavoritessuchasSubway, Tyson Sunset Strips, and Krispy Kreme attheRamFoodCourtonthelowerlevel of Thompson Center. Also featured: Grille Works, Kettle Classic soups, and a variety of grab-and-go items, snacks and beverages.

• TheAmonCaféC-StoreinRams Commons is a full-service convenience store with grocery items, frozen foods, health and beauty supplies, snacks and beverages.

• RamCityCoffeeShopintheAtkinson Science Building features Java City gourmet coffees, fresh bakery items including Brueggers bagels, grab-and-go sandwiches and salads, microwaveable meals, fresh fruit, smoothies, and dessert parfaits.

your home away from home.Students often give high marks to our campus living options. The eight halls and apartment complexes offer traditional, single-sex dorm environments — with community kitchens, computer labs and other amenities — and co-ed, apartment-style suites with one- and two-person bedroom options.

Jump start your futureYou’ve set your sights on a rewarding career, maybe by way of graduate school. The Office of Career Services offers resources and contacts to help you get there.

It’s never too early to start looking. Career services staff members encourage first-year students to visit the office, meet with staff members, and sign up for a workshop or seminar.

• on-campus recruiting. Corporations visit campus throughout the year to recruit students for internships, cooperative education and full-time employment.

• Theco-op program integrates classroom studies with learning through productive, paid work experiences related to a student’s academic or career goals.

• internships, paid and unpaid, provide career-related work experience before graduation under the supervision of a practicing professional.

• Job location. Get help finding part-time jobs and summer employment.

• Black executive exchange Program: A two-day conference sponsored by the National Urban League with black executives from major corporations touring WSSU and making guest appearances in various classes.

• Volunteer service. Gain real-world experience through Project G.I.V.E., which coordinates community volunteer placement and training.

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“I was the only black

person in our group (organized by

UNC-Wilmington) and the only black American

that most Ubedians had met. The university students

were fascinated. They don’t see many African Americans in

the media, so they were very curious. Most days I was sent to

a different class to talk about being black in America. I got to offer

some history and perspective, and to ask them about their perspective

[on race, American culture, and African Americans].

From an educational perspective, the trip made me refocus on my

education. You realize the opportunities we have in the United States, to

choose what we want to do. In Spain, young people know they will be

following in their parents’ footsteps, they don’t have many choices.

Living in another culture helps you step out of your

box and appreciate who you are as an American.

It was a privilege.”

“Students get a lot of personal attention

here. We really emphasize one-on-one

interactions. Faculty here have time to assist

students as needed.

WSSU faculty are very capable and hard-

working. They’re here because teaching

comes first to them.

We see a lot of collaboration between

students, both formally in their pre-major

clubs and informally. Our students tend to

support each other.

Our department has seen the largest

increase in enrollment in the last five years,

with more and more incoming freshmen

choosing therapeutic recreation. In general,

more students are leaning toward health

occupations and clinical fields.

I also teach yoga, which has been really

popular. Students find the class is a good

way to get started in an exercise program.”

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A sampling of graduate schools attended by WSSU alumni American University Appalachian State UniversityDuke University, Physician Assistant ProgramEast Carolina UniversityEmory University, Immunology Ph.D.Georgia State UniversityHampton University Graduate SchoolHoward University’s College of PharmacyMeharry Dental SchoolNCA&T State University, Master’s in BiologyNorthwestern UniversityOhio State UniversityRadfordUniversityRossMedicalSchoolSouthern UniversitySyracuse UniversityTexas A&MTulane UniversityUniversity of Alabama, Birmingham, Master’s in Public Health ProgramUniversity of AkronUniversity of GeorgiaUniversity of Louisville School of MedicineUniversity of Maryland-BaltimoreUniversity of Maryland-College ParkUniversity of North Carolina – Chapel Hill, School of DentistryUniversity of OklahomaVirginia Commonwealth UniversityVirginia Polytechnic and State UniversityWake Forest University School of Medicine

real-world experienceA sampling of businesses where WSSU students have interned AtlanticRecordsBB&T CorporationBellSouthDuke Energy CorporationFederal Bureau of InvestigationGMAC InsuranceHanesbrands, Inc.Krispy Kreme Doughnut Corp.Metropolitan Museum of Art NASCARNovant HealthPiedmont Land ConservancySherwin-Williams CompanyTruliant Federal Credit Union

where do you want to go?WSSU students have participated in exchange programs all over the world, including:

AustraliaArgentinaBrazilBulgariaChileChinaCzechRepublicDenmarkEngland GermanyGhana

JapanMexicoNicaraguaNorthern Ireland Norway PolandQuebecScotlandSouth AfricaThailandUruguay

Beyond campus

“I like to bring prospective students to campus because it speaks for itself – it’s a beautiful,

intimate setting. Then I tell them about the caring, one-on-one relationships you develop

with the professors. You don’t get lost in the shuffle the way you would at a big university.

What has stayed with me since WSSU is the impact of my professors telling me, from day

one, to stay focused, do what it takes to get the job done, no excuses. That’s the same

approach you’ll need to take in corporate America, graduate school, anything you want to

do successfully in life.

Rightoutofthegate,youshouldkeepyourfocusonthelongterm,onamaster’sdegree

beyond your bachelor’s degree. That’s the reality of the workplace today.”kel

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Winston-Salem State University develops graduates of distinction known for leadership and service in their profession and communities. It’s a legacy our alumni are proud to carry in whatever field or endeavor they pursue.

dr. Jacquelyn Sharpe ’71RN, CHES, PhDProfessor and Director of Health Sciences, Old Dominion UniversityRetired Captain, U.S. Navy2008 WSSU Distinguished Alumna

“Winston-Salem State gave me the opportunity to learn under some of the most ex-

perienced, knowledgeable, and caring faculty members. We learned to communicate,

how to write and speak and research, how to present ourselves professionally.

Your basic education at the undergraduate level is what prepares you for the rest of

your life, whatever you choose to do. If you’re coming to Winston-Salem State to

learn, you can hit the ground running.

You have to learn how to prioritize. Life is about learning how to balance all the

distractions in your life. You need to sit down and plan your life, look at what you

want to do, to get there.”

about winston-SalemThe Twin City, as locals have dubbed it, is home to four additional institutions of higher education — Wake Forest University, Salem College, University of North Carolina School of the Arts, and Forsyth Technical Community College. The city’s revitalized downtown includes a downtown arts district, restaurants and music venues. Other nearby amusements include the large Hanes Mall for shopping and entertainment, minor league baseball,andBowmanGrayStadium,hometobothWSSURamsfootballandNASCARracing.

The thriving Piedmont Triad region includes the nearby cities of Greensboro and High Point. From the Triad’s central location, you can head west a few hours to the mountains or east a few hours to the state’s famed seashore.

VIEWBOOKAudience = High School Seniors / Traditonal Entering Freshmen

cover and spreads

Imag ine Poss ib i l it i e s .Real i ze Succes s .

05WSSU-0000270_V05.qx 9/15/05 9:49 AM Page 1

previous viewbook

Page 4: WSSU SSBS Campaign

SIGRID HALL-PITTSLEY | 5639 Regents Park Rd., Kernersville, NC 27284 | 336-816-8955 | [email protected]

Today’s business world requires leaders who are flexible,

responsive, plugged-in.

Like our MBA program.

At Winston-Salem State University, we designed an MBA program that is flexible, responsive and plugged-in to meet the needs of working professionals looking to enhance their skills and fast-track their careers.

Choose courses in financial services, management information systems, and general management, among other areas. We emphasize cultural diversity, teamwork, analysis, and global awareness.

Master a field, discover a passion.

Check us out: www.wssu.edu/tellmemore

Tracy Askew ’09MBA

The answers will come. Success in business starts with asking the right questions.

How can I take my career to the next level? What global issues should I be studying? Good questions. The MBA program at WSSU gives you the resources, skills and confidence you need to advance your career. For a challenging, affordable program—close to home but mindful of the world beyond—WSSU’s MBA is

the right answer.

To learn more about the Master of Business Administration Program, please contact the WSSU School of Graduate Studies and Research at 336-750-2102 or visit us online at www.wssu.edu/wssu/graduatestudies.

MASTER OF BUSINESS ADMINISTRATION

It’s your future. Imagine going further.

Shirletta HughesMaster of Business Administration Evening Program

GRADUATE STUDIES REFRESHAudience = College Graduates and/or Working Professionals

Based upon the undergraduate motif.

previous ad

example of ad execution

Page 5: WSSU SSBS Campaign

SIGRID HALL-PITTSLEY | 5639 Regents Park Rd., Kernersville, NC 27284 | 336-816-8955 | [email protected]

OUT OF HOME ADVERTISING - MALLSAudience = Perspective Students and Parents

www.wssu.edu/tellmemore

www.wssu.edu/tellmemore

www.wssu.edu/tellmemore

elevator wrap and food court table graphics

locations: hanes mall; concord mills; and four seasons mall

Page 6: WSSU SSBS Campaign

SIGRID HALL-PITTSLEY | 5639 Regents Park Rd., Kernersville, NC 27284 | 336-816-8955 | [email protected]

OUT OF HOME ADVERTISING - MOVIE THEATERS & TELEVISION

Audience = Perspective Students and Parents

view commercial: http://tinyurl.com/87kmrhd

Consolidated GrandeSouthern Grand 18

Consolidated PalladiumCarmike Wynnsong

Carmike Winston-SalemSouthern Grand Four Seasons

Carmike Greensboro_____________

WFMY - Channel 2

Page 7: WSSU SSBS Campaign

SIGRID HALL-PITTSLEY | 5639 Regents Park Rd., Kernersville, NC 27284 | 336-816-8955 | [email protected]

OUT OF HOME ADVERTISING - BUS BOARDSAudience = Triad

(top 3) College Graduates and/or Working Professionals(4th) Perspective Students and Parents

A MIND FOR BUSINESS, A HEART FOR HEALTHCARE.Need for healthcare leaders: critical.

Master’s in HealtHcare adMinistration

BOOST YOUR BANDWIDTH.Cutting-edge technology and training to accelerate your career.

Master of science in coMputer scienceand inforMation technology

FLEXIBLE, ACCESSIBLE, PLUGGED IN.You won’t find business as usual in our MBA program.

Master of Business adMinistration evening PrograM

www.wssu.edu/tellmemore

Page 8: WSSU SSBS Campaign

SIGRID HALL-PITTSLEY | 5639 Regents Park Rd., Kernersville, NC 27284 | 336-816-8955 | [email protected]

OUT OF HOME ADVERTISING - BILLBOARDSAudience = Perspective Students and Parents

Page 9: WSSU SSBS Campaign

SIGRID HALL-PITTSLEY | 5639 Regents Park Rd., Kernersville, NC 27284 | 336-816-8955 | [email protected]

OUT OF HOME ADVERTISING - AIRPORTSLocations = Piedmont Triad and Charlotte Douglas International Airports

Backlit concourse signage (PTI)(1) Perspective Students and Parents

(2 and 3) College Graduates and/or Working Professionals

Page 10: WSSU SSBS Campaign

SIGRID HALL-PITTSLEY | 5639 Regents Park Rd., Kernersville, NC 27284 | 336-816-8955 | [email protected]

UNDERGRADUATE

STUDIES

UNDERGRADUATE STUDIES

floor-standing fabric banner

small table top display with header

DISPLAY UNITSCutomized Display For Each Academic Unit/Department

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DER

GRA

DU

ATE

STU

DIE

S

large table top pop-up display

velcropanel

velcropanel

velcropanel

Page 11: WSSU SSBS Campaign

SIGRID HALL-PITTSLEY | 5639 Regents Park Rd., Kernersville, NC 27284 | 336-816-8955 | [email protected]

60-second script

WINSTON-SALEM STATE UNIVERSITY DEVELOPS GRADUATES OF

DISTINCTION KNOWN FOR LEADERSHIP AND SERVICE IN THEIR

PROFESSIONS AND COMMUNITIES.

OUR STUDENTS CHOOSE FROM MORE THAN FORTY MAJORS RANGING

FROM MANAGEMENT INFORMATION SYSTEMS TO ELEMENTARY

EDUCATION, FROM VISUAL ARTS TO NURSING. OUR FACULTY MEMBERS

HAVE A LONG HISTORY OF WORKING CLOSELY WITH STUDENTS TO HELP

THEM GROW INTO SUCCESSFUL, WELL-ROUNDED CITIZENS.

AS A COMPREHENSIVE, HISTORICALLY BLACK CONSTITUENT OF THE

UNIVERSITY OF NORTH CAROLINA, WINSTON-SALEM STATE UNIVERSITY

CONTRIBUTES TO THE SOCIAL, CULTURAL, INTELLECTUAL AND

ECONOMIC VITALITY OF THE TRIAD AND THE STATE. CAMPUS PULSES

WITH THE ENERGY OF STUDENT CLUBS AND ORGANIZATIONS—NOT

TO MENTION OUR BELOVED RED SEA OF SOUND MARCHING BAND.

REKNOWNED SPEAKERS, PERFORMANCES AND CONFERENCES BRING

IMPORTANT VOICES TO THE CAMPUS AND LARGER COMMUNITY.

ON A PICTURESQUE CAMPUS WITH STATE-OF-THE-ART FACILITIES,

GREAT THINGS ARE HAPPENING HERE. SMALL SETTING, BIG START.

TO LEARN MORE, VISIT WSSU.EDU.

RADIO SCRIPTS

30-second video

HIGH SCHOOL SENIORS: WINSTON-SALEM STATE UNIVERSITY

CHANCELLOR DONALD REAVES HAS CREATED AN EXCITING

OPPORTUNITY FOR YOU.

ALL QUALIFIED, PROSPECTIVE FRESHMEN WHO SUBMIT A COMPLETE

APPLICATION BY NOVEMBER 16 WILL RECEIVE FULL SCHOLARSHIPS TO

ENTER THE UNIVERSITY IN THE FALL OF 2010.

AT WINSTON-SALEM STATE, YOU CAN EXPLORE FIELDS FROM AMONG

MORE THAN 40 MAJORS RANGING FROM COMPUTER SCIENCE TO

SPORT MANAGEMENT, FROM OCCUPATIONAL THERAPY TO VISUAL

ARTS.

TO QUALIFY FOR THE SCHOLARSHIPS, STUDENTS MUST HAVE A GPA OF

AT LEAST 3.5 AND EITHER A MINIMUM SAT SCORE OF 1,100 OR AN ACT

SCORE OF 24.

TO APPLY, VISIT WWW.WSSU.EDU/TELLMEMORE1.

Page 12: WSSU SSBS Campaign

SIGRID HALL-PITTSLEY | 5639 Regents Park Rd., Kernersville, NC 27284 | 336-816-8955 | [email protected]

[1. WSSU undergrad]:

Winston-Salem State University prepares a diverse student body for success in the twenty-

first century. Our traditional, residential campus and progressive programs give students a

small setting and a big start. WSSU DOT edu SLASH tell me more.

[2. Graduate studies]:

The School of Graduate Studies and Research at Winston-Salem State University offers pro-

grams in high-demand fields for busy professionals. Master a field, discover a passion. WSSU

DOT edu SLASH tell me more.

[3. Master of Health Administration]:

Winston-Salem State University’s master’s in healthcare administration program is designed

for professionals with a mind for business, a heart for healthcare. Master a field, discover a

passion. Wssu DOT edu SLASH tell me more.

[4. MBA]:

Winston-Salem State University’s evening MBA program is flexible, accessible, and plugged

in. You won’t find business as usual here. Master a field, discover a passion. Wssu DOT edu

SLASH tell me more.

[5. Master of computer science and IT]:

With Winston-Salem State University’s master of science in computer science and informa-

tion technology. Boost your bandwidth through cutting-edge training and facilities. Master

a field, discover a passion. Wssu DOT edu SLASH tell me more.

UNDERWRITING SCRIPTSWFDD; WSNC; WFAE

Page 13: WSSU SSBS Campaign

SIGRID HALL-PITTSLEY | 5639 Regents Park Rd., Kernersville, NC 27284 | 336-816-8955 | [email protected]

WEBAdmissions Microsite

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