WSQ Assignment Select New Technology Pla7orms for Business Business Plan for Conversion of Educa3on Courses to Blended Learning By Magdalene Tan 6 September 2016
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WSQ Assignment Select New Technology Pla7orms
for Business
Business Plan for Conversion of Educa3on Courses to Blended Learning
By Magdalene Tan 6 September 2016
Objec3ve
Selec3ng e-‐learning technology op3ons available for conversion of educa3on courses to
blended learning.
Business Model Canvas KEY PARTNERS -‐ Government
Agencies -‐ Corpora3ons
Professional Organiza3ons
-‐ Trade publica3ons
KEY ACTIVTIES -‐ Offering WSQ
courses for media professionals
-‐ Sales and marke3ng of courses
-‐ Media produc3on
VALUE PROPOSITIONS -‐ WDA
endorsement -‐ Quality of
teaching and curriculum
-‐ Only CET centre offering WSQ film & TV produc3on courses
CUSTOMER RELATIONSHIPS -‐ Partner
corpora3ons that sponsor employees
CUSTOMER SEGMENTS -‐ PMEs in the
film, TV and new media industries
CHANNELS -‐ Online sales -‐ B2B sales to
corpora3ons -‐ Referrals from
government agencies and media companies
KEY RESOURCES -‐ Curriculum
that adheres to WDA’s standards for WSQ funding
COST STRUCTURE -‐ Administra3ve staff (sales, marke3ng and
business development) -‐ Trainers -‐ Rental of premises
REVENUE STREAMS -‐ Course fees -‐ Media produc3on -‐ Forums and Masterclasses
USPs of Singapore Media Academy
• Current curriculum adheres to the requirements of the Crea3ve Industries (WSQ) Framework by WDA.
• WDA-‐appointed CET centre for WSQ media courses.
• Strong connec3ons with government bodies. • Modular course structure – flexibility in upgrading.
Current Situa3on: Porter’s Five Forces
• Other educa3on providers and professional organisa3ons introducing WSQ media courses.
• Customer demands: ü Scheduling flexibility ü Op3on to learn outside
of classroom
• New regulatory requirements o Deadline of Jan 2017 for
conversion of 50% of courses to blended learning.
• Other media professional cer3fica3on and qualifica3on tracks
Types of Learning Op3ons
TradiJonal
Technology-‐based
• Face-‐to-‐Face/ On-‐Campus Learning
• Distance Learning
• Online Learning
• E-‐Learning
• Mobile Learning
Blended Learning
Criteria in Selec3ng E-‐Learning Technology
COST DELIVERY FEASIBILITY SCHEDULE VENDOR TRACK RECORD
Cost quoted vs value of services provided Include retainer fee
Executable on dynamic plaforms (website, mobile app, pod-‐casts) User-‐friendly and intui3ve Ease of adop3on
Value-‐add to current curriculum Modular RAD (Rapid Applica3on Development) systems environment
Roll-‐out and implementa3on by mid-‐Dec 2016 to meet regulatory deadline
Successful track record in developing e-‐learning technology No conflict of interest
Weighted Point Evalua3on Method
Types of E-‐Learning Technology
Type Cost Delivery Feasibility Schedule
Webinars (‘live’) Low Website only Low Fast
Video Lectures (pre-‐recorded)
Low Website, mobile app, pod-‐casts
Low Fast
Animated Teaching Videos
Medium Website, mobile app, pod-‐casts
High Medium
Simulated Role Play High Website, mobile app, pod-‐casts
Low Slow
Learning Games High Website, mobile app, pod-‐casts
Low Slow
E-‐Book Library Low Kindle, Scoop, iPad News-‐Stand
High Fast
Electronic Diagnos3c Tests
Medium Website, mobile app High Medium
• Animated Teaching Videos
Ø High feasibility o Supplement face-‐to-‐face teaching, not supplant it o Reinforce students’ learnings o Allow catch-‐up on core course content for missed classes
Ø Delivery o Executable dynamically (desktop, mobile, pod-‐casts) o Executable within RAD system
Ø Cost o Use third-‐party sojware to save cost on crea3ve
development Ø Schedule
o Use third-‐party sojware to save 3me
Recommenda3on – Animated Teaching Videos
• Animated Teaching Videos – Produc3on o Sojware available
SoQware Vendor Pros Cons Feasibility Go Animate
Playware Studios
Cloud-‐based Does not require programming
Character movement is limited
High
CrazyTalk The Media Skool
Incorporate anima3on into exis3ng assets
Not cloud-‐based Medium
iClone The Media Skool
Incorporates real-‐life trainer
Not cloud-‐based
High
Ajer Effects Adobe 3D environment Spectacular styling
Cost is prohibi3ve Time scheduling is slow
Low
Recommenda3on – Animated Teaching Video
Award of Tendor: Go Animate by Playware Studios
• Benefits
o Dynamic accessibility o Cloud-‐based – save on storage/band-‐width o Cost-‐saving – no need for programming o Able to meet schedule – cut down on 3me spent on crea3ng characters from scratch
o Possibili3es for Mone3sa3on
Recommenda3on – Animated Teaching Videos
• Reading Lists o Each course comes with a reading list for addi3onal research. o However, books may not be available at libraries or for sale.
RECOMMENDATION
• E-‐Book Library o E-‐Book Library
accessed via iPad News-‐Stand and Kindle
Recommenda3on – E-‐Book Library
• Benefits
o Implementa3on and scheduling: Ø Conversion is easy and quick Ø Implementa3on is fast
o Mobile accessibility
o Possibili3es for Mone3sa3on Ø Charge rentals on the e-‐books to students.
Recommenda3on – E-‐Book Library
• Assessments o Currently, students undertake one assessment at the end of
each course module to ascertain their competency. o But one assignment may not be enough to reinforce learnings.
RECOMMENDATION
• Electronic Diagnos3c Tests o Install Electronic Diagnos3c Tests
at different learning checkpoints during course dura3on.
Recommenda3on – Electronic Diagnos3c Tests
• Benefits Ø Enhance Teaching Pedagogy
o Iden3fy areas of learner misunderstandings; o Increases student engagement; o Instant grading saves 3me and resources which
can then be used for planning and instruc3on.
• Considera3ons Ø Programming takes up 3me due to usability tes3ng; Ø RAD systems environment – for future revisions and
upgrades.
Recommenda3on – Electronic Diagnos3c Tests
Opera3onal Plan – Ganm Chart
Dates Week of
5-‐Sep-‐16 12-‐Sep-‐16 19-‐Sep-‐16 26-‐Sep-‐16 3-‐Oct-‐16 10-‐Oct-‐16 17-‐Oct-‐16 24-‐Oct-‐16 31-‐Oct-‐16 7-‐Nov-‐16 14-‐Nov-‐16 21-‐Nov-‐16 28-‐Nov-‐16 5-‐Dec-‐16 12-‐Dec-‐16 Call For Tender/ RFP Finalise Vendor Selec3on Briefing of Vendors Animated Teaching Videos Agreement on video anima3on design Copywri3ng of Video Script Content First edit of videos Revisions and edits Usability tes3ngs Upload of videos on HCS website and learning mobile app E-‐Book Library E-‐Book Library Cura3on and Layout
Comversion of books to E-‐Book Format
Upload of E-‐Books to HCS website and app Electronic DiagnosJc Assessments Electronic Diagnos3c Assessment Content Development Programming of Assessment engines Usability tes3ngs Upload of videos on HCS website and app
Budget Task Budget (S$)
Cost of Animated Video produc3on (20 videos -‐ 50% of modules) 50,000 Cost of e-‐Book conversion 5,000 Cost of Online Diagnos3c Assessments Programming 10,000 Enhancements to HCS website and app to accommodate new technologies 3,000 Total Technology Investment 68,000 Less PIC grant (40% of total technology investment) -‐27,200 Finalised Budget 40,800
Cri3cal Success Factors
• Endorsement by trainers and students o Usability tests to be conducted o Make e-‐learning usage a requirement
• Easy adop3on o Intui3ve and easy-‐to-‐navigate. o Easy accessibility
Expansion Plan
• Mone3sa3on o Market subscrip3ons to media professional associa3ons and
media agencies.
• Exit Strategy o All new technology plaforms must be developed within a
modular RAD (Rapid Applica3on Development) systems design: Ø Enables quick exit of technologies that become obsolete.
The End
By Magdalene Tan
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