WSJCollege Social Media Final

Kamran Gossieaux, Joshua Foster, Neil Jagtiani, Vaibhav Mahajan, Vanessa Marino, Aditi Ramesh, Margaret Vecchione

August 10, 2015

COLLEGE SOCIAL MEDIA

THE PROBLEM

WHAT WE COULD BE DOING

SOCIAL MEDIA MAVENS

YOUNG

+

COMPETITIVE

+

CAREER FOCUSEDREAD WSJ TO GET AHEAD IN

THEIR FAST-PACED LIVES

WHO DID WE TARGET?

❖ Largest generation in the US Estimated 80 million

❖ By 2020 nearly HALF of the workforce will be millennials

❖ 75% Create a profile on social networking sites

MILLENNIALS = COLLEGE STUDENTS = SOCIAL MEDIA MAVENSA subscription now can turn into a subscription for life!

THE MILLENNIALS

6

○ Promotion within

personal networks

○ Increase the

number of likes

○ Lower reliance on

personal networks

○ Higher frequency of

posting - increase

engagement rate

OUR APPROACH

7

Twitter

HOW WE DID

1.04xincrease

2011 Followers

3.64xincrease

115Organic

Likes1900+

Followers bought 2094

Organic Followers

Today

419Organic

LikesToday

1.80xincrease

111Organic

Followers

202Organic

Followers Today

MORE POSTS, MORE ENGAGEMENT

Engagement

Number of Tweets

Day

8

9

Push content from

WSJ social accounts

to WSJ staff

Track trending posts

and topics

Integrate leaderboards

of staff with the

highest following and

engagement

SUGGESTIONS

10

Encourage students to show how they #MakeTime like these leaders.

This will include an email and announcement in the

newsletter

Students are ambitious. They want to emulate the success of today’s leaders.

#MakeTime CAMPAIGN

Post a photo showing us how you #MakeTime to read WSJ.

RULES1. Read WSJ -

Seriously, just do it.

2. Show us - Pics or it didn’t happen.

3. Be outgoing - Tag us, retweet friends, start trends.

Extra Credit: Picture yourself reading a paper copy or add a

link to the article for double points

Tweet @WSJCollege for a chance to be featured on on the official twitter account!

@WSJCollege

11

#MakeTime CAMPAIGN

12

TONE INFLUENCES ENGAGEMENT