[1] Feed only; not available for retail [2] Not available for retail [3] Source: NAR 2012 Profile of International Home Buying Activity, 2012 Coldwell Banker Luxury report, US Census WSJ.com/realestate Feature WSJ.com Value Advertiser Retail Basic listing for 30 days $260 Incl. w/ mag. ad Spotlight listing for 30 days $160 $39 Asia listing placements for 30 days $475 [1] $30 Europe listing placements for 30 days $475 [1] $30 Listing Total Bundle Cost (30 days) $ 1,370 [2] $ 99 Exclusive Luxury Distribution from HomesAndLand.com asia.WSJ.com europe.WSJ.com HomesAndLand.com Digital bundle and features only available with WSJ.com Spotlight listing Up to four “featured” listings at the top of U.S. real estate search results Asia Skybox listing (Right) Prime rotation on asia.wsj.com real estate home page Europe Skybox listing (Right) Prime rotation on europe.wsj.com real estate home page HL7245 Why Europe and Asia? Of all international buyers in 2012: • 39% come from Asia • 20% come from Western Europe • 25% of transactions from international buyers in 2012 were for properties $500,000 and above [3] Life & Style Page Listing Rotation on WSJ.com Asia and WSJ.com Europe Life & Style pages in the Featured Properties section
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[1] Feed only; not available for retail [2] Not available for retail[3] Source: NAR 2012 Profile of International Home Buying Activity, 2012 Coldwell Banker Luxury report, US Census
On the U.S. Edition, yourhome is among WSJ.comFeatured Listings
U.S. visitordemographics:wsj.com/realestate
Avg. household income:$250,000+
38% carry household networth in excess of $1MM
13% carry household networth in excess of$2.5MM
70% male
30% female
Avg. age – 44
83% are college-educated
WSJ.com visitors’average household networth: over $1.3MM
HL7253
Featur
edLis
tings
Positi
on
Asia userdemographics:asia.wsj.com
Avg. household income:$200,000+
Avg. household net worth:$1.4MM+
30% are millionaires
83% male
17% female
Avg. age:40
97% are collegeeducated
Asia Edition: Real Estate, Life & Style
Real
Estate
Page
Positi
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Details
Life&
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More Details »
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HL7253
Positions areexclusive toHomes & LandASIA EDITION
Street NameCity, STATE ZipPrice# Bedrooms, # BathsType a listing description here ...type a listing description here ...type a listing description here ...
City, STATE
$Price
City, STATE
$Price
Street NameCity, STATE ZipPrice# Bedrooms, # BathsType a listing description here ...type a listing description here ...type a listing description here ...
Europe userdemographics:europe.wsj.com
Avg. household income:$180,000+
Avg. household net worth:$1.3MM+
33.3% are millionaires
78% male
22% femaleAvg. age:43
73% own main residence(avg. value is $1.3MM+)
33% own seasonal orweekend residence(avg. value is $1MM+)
Street NameCity, STATE ZipPrice# Bedrooms, # BathsType a listing description here ...type a listing description here ...type a listing description here ...
Street NameCity, STATE ZipPrice# Bedrooms, # BathsType a listing description here ...type a listing description here ...type a listing description here ...