WSI- Online Credibility

Online Credibility

3 steps to success

About Us Social Media Content Marketing

ONLINE CREDIBILITY

5 Years From Now Today 10 Years Ago

Top factors influencing decision

5 Years From Now Today 10 Years Ago

About Us

ABOUT US

ABOUT US

Social Media Profiles

•Ambient intimacy

•Share news & commentary

•Breaking news & experiences

•Mind reading

•Business conversations

Promote your services on Facebook

Link your

blog posts

on Facebook

5 Years From Now Today 10 Years Ago

Content Marketing

CONTENT MARKETING

“ Content Marketing is

the art of understanding

exactly what your

customers need to know

&

delivering it to them in a

compelling way ”

5 Years From Now Today 10 Years Ago

Top factors influencing decision

IDENTIFY YOUR PERSONAS

Content Blueprint

Keyword Research

Site Blueprint

5 Years From Now Today 10 Years Ago

Blogs build

credibility

Increases search

results

Each post is seen as

a separate page

Get more than one

entry in Google

5 Years From Now Today 10 Years Ago

Social Media - Join the

Conversation

SOCIAL MEDIA REVOLUTION

‣Social feeds

enable friends to

share activities

‣Trusted personal

relationships

‣Word of Mouth

SOCIAL MEDIA & SEARCH

5 Years From Now Today 10 Years Ago

PRESSURE ON MARKETING

BUDGETS

EFFECTIVENESS OF SOCIAL MEDIA

PREFERRED SOCIAL MEDIA SITES

2,318,269 Facebook users in South Africa

32%

20%

18%

12%

10%

5%

3%

REFERRAL TRAFFIC: SOCIAL NETWORKS VS. GOOGLE

Source: Compete Data Nov 2009

PEOPLE DON’T TRUST

ADVERTISING

IBM eCommerce survey 2009

69% online buyers visit Social

networking sites

LEVEL OF TRUST

Online Credibility Recap

Online Credibility Recap

Questions on Online

Credibility

PR OF ESSIONA L BA CKGR OUND

Certified Digital Marketing Consultant 20 year history of corporate sales and marketing Over 200 international business cases analyzed-

focus on strategic planning and profitability BUSINESS A CHIEV EMENTS/A WA R DS

Presidents Club Winner, multiple sales awards

PA ST INDUSTR IES

Telecom – Rogers and Sprint- wireless and wireline

Advertising and publishing

@WSI_Sharon_Herr

/Sharon Herrnstein

/WSI_Sharon_Herr

SHARON HERRNSTEIN, BA, MBA

WSI DIGITAL MARKETING CONSULTANT