8/6/2019 WS_Digital Marketing_Group III Jkt http://slidepdf.com/reader/full/wsdigital-marketinggroup-iii-jkt 1/14 Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership, KELOMPOK : III KELOMPOK : III www.telkomspeedy.com www.telkomspeedy.com
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Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership,Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership,
KELOMPOK : IIIKELOMPOK : IIIwww.telkomspeedy.comwww.telkomspeedy.com
Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership,Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership,
Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership,Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership,
Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership,Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership,
Kenyamanan Pelanggan utkKenyamanan Pelanggan utk
mengakses dan menampilkanmengakses dan menampilkan
Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership,Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership,
1. Konten produk / Aplikasi menjadi1. Konten produk / Aplikasi menjadi
perhatian utama dari keinginan /perhatian utama dari keinginan /
minat Pelanggan ada pada area F.minat Pelanggan ada pada area F.
Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership,Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership,
2. Dari keyword yang dicari2. Dari keyword yang dicari
pengguna pada situs ini masihpengguna pada situs ini masih
cenderung mention yang bersifatcenderung mention yang bersifat
deneric brand dan principaldeneric brand dan principal
8/6/2019 WS_Digital Marketing_Group III Jkt
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Kemampuan Situs utkKemampuan Situs utk
menyesuaikan atau disesuaikanmenyesuaikan atau disesuaikan
oleh Pengguna belum tersedia.oleh Pengguna belum tersedia.
8/6/2019 WS_Digital Marketing_Group III Jkt
http://slidepdf.com/reader/full/wsdigital-marketinggroup-iii-jkt 8/14Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership,Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership,
Pelanggan/Pengguna InternetPelanggan/Pengguna Internet
dengan minat yang sama sudahdengan minat yang sama sudah
difasilitasi oleh principaldifasilitasi oleh principal
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1. Link ke situs lain, Situs konten1. Link ke situs lain, Situs konten
dapat link ke Situs lain / berbeda.dapat link ke Situs lain / berbeda.
Internal masih mendominasiInternal masih mendominasi
8/6/2019 WS_Digital Marketing_Group III Jkt
http://slidepdf.com/reader/full/wsdigital-marketinggroup-iii-jkt 10/14Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership,Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership,
meningkat, serta kemudahanmeningkat, serta kemudahan
searching (SEOScore) sudah baiksearching (SEOScore) sudah baik
8/6/2019 WS_Digital Marketing_Group III Jkt
http://slidepdf.com/reader/full/wsdigital-marketinggroup-iii-jkt 11/14Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership,Commitment To Long Term, Customer First, Caring Meritocracy, Co-creation of Win-win Partnership,
Ketersediaan navigasi layananKetersediaan navigasi layanan
pelanggan pada situs ini sudahpelanggan pada situs ini sudah
tersedia, lengkap dengan SocMedtersedia, lengkap dengan SocMed
8/6/2019 WS_Digital Marketing_Group III Jkt
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Komunikasi dari principal belumKomunikasi dari principal belum
intens terjadi situs ini, sehinggaintens terjadi situs ini, sehingga
terkesan hanya event media.terkesan hanya event media.
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1. Setelah menganalisa wepage www.telkomspeedy.com , jikadimungkinkan dapat meredesain merefer kepada value of cutomer dengan cara membuka peluang adanya customization
2. Pada dimensi coomunity sudah difasilitasi dengan baik tinggal sajapartisipasi secara eksis dari principal diharapkan tetap ada, untukmeningkatkan value dari situs ini disarankan agar mengenggage
database pelanggan Speedy secara nasional sebagai asset3. Communication tersedia tetapi kurang menarik, sehingga masih dapat
dilakukan secara kreatif berorientasi pada customer lifestyle4. Updating Content/Promo secara konsisten tetap perlu dilakukan
berikut link yang relevant terkait dengan kebutuhan pelanggan5. Sejau ini nilai dari domain www.telkomspedy.com sudah bernilai
sebesar $ 2,963,728, suatu nilai yang sangat berarti.
http://slidepdf.com/reader/full/wsdigital-marketinggroup-iii-jkt 14/14Commitment To Long Term Customer First Caring Meritocracy Co-creation of Win-win PartnershipCommitment To Long Term Customer First Caring Meritocracy Co-creation of Win-win Partnership