WSA003 SEO Infographic 10 RGB

8/12/2019 WSA003 SEO Infographic 10 RGB

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Expanding your business internationally can create many opportunities for growth, but with it,comes challenges and risks. It is essential to have a clear international expansion strategy in

order to minimise risk and ensure your business succeeds on a global scale.

 PREPARE YOUR BUSINESS FOR SUCCESSFUL

INTERNATIONAL EXPANSION

FTSE 100 & 250 COMPANIES INTERNATIONAL EXPANSION

NUMBER OF WORLD REGIONS FTSE 100 & FTSE 250 COMPANIESHAVE EXPANDED INTO

49companies

84companies

44companies

47companies

46companies

77companies

5regions

4regions

2regions

1region

UKonly

UKonly

3regions

5regions

4regions

2regions

1region

3regions

0

10

20

30

34% 34%

30%

22%21% 19%

FTSE 100 & 250 SHARE VALUE  (12 December 2012 - 11 December 2013)

HOW THEIR SHARE PRICE HAS BEEN AFFECTED BY INTERNATIONAL EXPANSION

Average share price change

OTHER INTERNATIONAL EXPANSION CONSIDERATIONS

Legal barriers

Make sure you cover tax

issues, pricing, security

and privacy regulations to

ensure there are no legal

barriers to entry.

Do we need new

office locations, staff

and suppliers?

Consider the skills and

qualities you need from

your workforce, and

whether there is

sufficient talent to meet

your needs.

Be aware of the cultural

differences and ensure

they will not hinder your

business objectives.

InfrastructureRecruitment/

TalentCultural

differences

CRITICAL SUCCESS FACTORS

ARE YOU READY FOR INTERNATIONAL EXPANSION?

Market size

Make sure the market is

big enough for your

growth plans and there is

sufficient customer need.

How rapidly is it growing?

And what segments are

most interesting?

Assess whether you are

able to compete effectively

in the marketplace based

on cost versus profit? Is the

sales potential sufficient to

make it worthwhile?

Find out which

businesses are already

established and how you

are going to differentiate

from the competition.

What entry model do we

use? i.e. direct, JV,

franchise or agent?

Market growth

& profitability

Competitive

advantage Entry model

NUMBER OF FTSE 100 & 250 COMPANIES THAT HAVE EXPANDEDAND HOW THEY HAVE PERFORMED

WHICH REGION SHOULD YOU EXPAND INTO?

Europe

234

Africa

North America UK: No expansion

195

South America

117

up 24% up 26%

Worst performance

up 15%

84Best performance

up 34%

up 23% up 24%107

Asia

194

Average share price change

IS YOUR BUSINESS READY FOR INTERNATIONAL EXPANSION?

What is the market size?

Is the market profitable?

Can we develop sustainablecompetitive advantage?

Your business is ready to expand internationally.

Yes No

Don’t expand internationally.Look at alternative

growth opportunities.

Big Small

Yes No

www.whitespaceanalysis.com

White Space has taken every care in compiling information and material. They will not be held responsible for any loss, damage or inconvenience caused as a result of any inaccuracy or error contained in this infographic.

Any business wishing to expand internationally should seek professional advice before proceeding.

Three companies from the FTSE 350 were excluded from the analysis as data was unavailable.

White Space helps businesses make better decisions, maximise revenue growthand improve business performance. White Space is relied upon by many of theworld’s largest companies and private equity houses, advising them on business

growth in existing markets as well as international expansion.