(WS11) Predrag Lešić (Domen.me): Brending with .ME*

Branding with .MEPresented by:

PredragLesic

About .ME

• ccTLD for the country of Montenegro

• Operated by doMEn, d.o.o – a partnership of Me-Net,

Afilias, and GoDaddy– Me-Net is a local company

– Afilias provides world class registry services and broad access to register

domains through registrars

– GoDaddy is world’s largest registrar

• Open second level registrations for the general public– Great personalized address for personal names such as Kathleen.me,

Johnsmith.me

– Great TLD for call-to-action e.g. ShopFor.me, ChatWith.me

– Great for social networking e.g. Youdate.ME, Missouri.ME2

What is .ME?

• A whole new domain where you can simply be .ME –

and really, truly you.

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.ME Success

• Until date – 149 accredited registrars from 28 different

countries worldwide

• Nearly all top 30 ICANN accredited registrars are also

.ME accredited and operational

• In just over 2 weeks after “go live” we had already

registered more than 100,000 Domains

• We now have over 500.000 registered domains

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.ME Growth Track

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Registrar market share

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Registrant market share

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Building your Brand with .ME

• .ME carries meaning in English, Dutch, Italian, Spanish, Bulgarian, Serbian, Croatian etc.

• Brandable and .MEmorable (mobile.me, call.me, envy.me)

• Indexed by Google and can be geo-targeted

• Ideal for :

– Call-to-action

Motivirai.Me, Zakazi.Me, Notify.Me, BeeWith.Me, QuickHelp.Me, Sledi.Me, Pitai.Me,

– Personal websites and email addresses

Jakovlev.Me, Pruss.Me, Bruce.Me, Maria.Me

– Social networks

Irkutsk.Me, FormSpring.Me, Himki.Me,YouAnd.Me8

Look for MEs around you

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CEE .ME Brands

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CEE .ME Brands

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.ME Blogs

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.ME used by biggest Social Media

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New Social Media using .ME

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Self branding with .ME

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Business model - 4 R

Registry

Registrar

Reseller

Registrant

Reseller

Registrant

Registrar

Registrant

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Self-branding

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Premium Names Development Program

• We work with creative people, successful

companies, communities, regarding their

business proposals for the development of

.ME premium domain names.

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Q & A

Share your ideas with .ME:

Predrag Lešić – [email protected]