WS 3B Policy Rationale Behind Open Streets from a Small City - Redding

The Policy Rationale Behind Open Streets

AnneWallachThomas,ExecutiveDirector

Anne Wallach Thomas, Executive Director [email protected] 530.355.2230

Driving Change

Moving from temporary to infrastructure change

active transportation

social connectedness

environmental impact

public health and wellbeing

Start at the End: Our Vision

Better bikeways and trails, walkable cities and

vibrant public places

Quality infrastructure, facilities, amenities

Increased Agency Action to Quality Infra Projects

Increased Regional Funding to Quality Infra Projects

Empowered Decision Making

Business & Civic Organization Priorities & Engagement

Public Support & Demand

Information about Vision, Possibilities, Benefits

Specific Agency projects

Participants

City leaders

Local Business

Marketing

Media

Our region learns

Regional reputation

Start at the End: Measures of Success

How to get the ball rolling

Define the vision, goals and theory of change (Why)Consider why you want to do this, why your partners would want to be involved, and why participants would want to come.

Engage a contractor to analyze and produce a traffic management plan

Develop plans to guide the action teamConvene an action team. Strategic marketing plan. Fundraising targets.

Implement – In AdvanceTraffic management. Share vision, engage partners, secure funds.Strategic marketing campaign. Create messaging and products. Work with partners in a collective impact approach.

Implement – Event dayTraffic management coordination. Volunteer coordination.

Implement – After event Event and marketing outcomes, with a big Thank You.Write your story – why it was important. Share it.

People experience the vision & demand grows

People experience the vision & demand grows

Where’stheMayor?

City leaders realize there is strong demand

City leaders realize there is strong demand

"Iwantsaferandmoreinvitingplacestowalkandridemybike- because…"

Local business is supported, aware of interest

Local business is supported, aware of interest

Marketingidentifiesroutesandconnectivity

Connectingthepearls

Marketing key messages, routes & connectivity

Marketingidentifiesroutesandconnectivity

Embracedowntownwithatrailthroughthecity

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Marketing key messages, routes & connectivity

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Our region builds collective understanding

Photo:ReddingRecordSearchlight

100,000 people see positive messages

100,000 people see positive messages

Posters, RABA bus ads

Stickers

6,000 Bookmarks to all school children, at the library

All TV Stations, News spots, PBS spotsNewspaper: front page, features, adsRadio Interviews

SurveyforRegionalPlanningGrant:ShastaRegional TransportationAgency

Agency projects are supported and inspired

Towards More Livable Main StreetsSupport Caltrans/Downtown Street Improvements

Parklet1st on a State HWY

Event to show public support for Improvements

Agency projects are supported and inspired

Local organization with the biggest statewide impact

Regional reputation for livability growsRegional reputation for livability grows

People have a great time & want to do it again

People have a great time & want to do it again

Thankyou

AnneWallachThomas,ExecutiveDirector

AnneWallachThomas,[email protected]