How has Social Media changed Sports Fandom?
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Anne Pergoraro
Twitter has brought fans closer to their sport heroes, because
it allows athletes to communicate as openly and honestly as they
wish without any third-party mediation.
egoraro, Ann. "Look Who's Talking- Athletes on Twitter: A Case
Study." International Journal of Sport Education (2010): 501-14.
Proquest. Web. 21 Mar. 2015.
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-Anne Pergoraro
Sports fans can get a real , unmediated look into the lives of
their sports heroes and, in the process, possibly develop a greater
appreciation for the talent, dedication to their sport, and day to
day lives of these athletes.
Pegoraro, Ann. "Look Who's Talking- Athletes on Twitter: A Case
Study." International Journal of Sport Education (2010): 501-14.
Proquest. Web. 21 Mar. 2015.
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-Raymond Boyle and Richard Haynes
Episodes of this nature provide evidence of sports organizations
struggling to maintain control over networked media, which
ultimately have the potential to damage relations with sponsors and
media partners.
Boyle, Raymond, and Richard Haynes. "Sport, Public Relations and
Social Media." Routledge Handbook of Sport and New Media (2014):
133-42. Proquest. Web. 22 Mar. 2015.
-Jimmy Sanderson and Jeffrey Kassing
It appears sports organizations are taking a reactive, rather
than proactive approach to new media (Sanderson 2011b). For
instance, many sports organizations prohibit their players from
using new media, in the misguided view that such action will
prohibit incidents.
Sanderson, Jimmy, and Jeffrey Kassing. "New Media and the
Evolution of Fan-Athlete Interaction." (2014): 247-58. Proquest.
Web. 30 Mar.
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Virginia Common Wealth Athletic Director, Ed McLaughlin
We try to stress the things that could be inappropriate, things
that could be harmful or embarrassing for you, your family or your
team. We try to stress those things and teach them about them so
when they get in the working world whether it's work as a
professional athlete or work as a doctor or whatever they don't
make a tragic mistake that's really, really going to hurt them.
Auerbach, Nicole. "The Good and Bad of Twitter and College
Athletes." USA Today. Gannett, 10 Jan. 2013. Web. 03 Apr. 2015.