Writing Headlines Do’s and Don’ts of the Business
Writing HeadlinesDo’s and Don’ts of the Business
Types of Headlines
Title
Sub-Title
Big, Bold, and most prominent. Easy to spot. Gives viewer understanding on what it is called.
Small piece of information related to the story. Sometimes relates to the sequence of the book.
Types of Headlines Sub-Title 1
TitleSub-Title 2
Build excitement to viewer about the movie’s credentials, director/producer’s reputation, or state it’s an interesting/legit story.“From Academy acclaimed …..“ From the producer who broughtyou….“Based on a true story…..”“Experience it in 3D
A sentence that encapsulates the overall mood or theme of the movie.
Types of HeadlinesSubheadline
Short summary of what the article is about. Does not give away details. Meant to entice the reader to read more.
PrimaryHeadline
Subheadline 2
Gives main factsor information. Again to keep reader interested.
Types of Headlines
Subheadline
Subheadline 2
Headline:Big and easy to spot. Title is kindameh in terms of originality.
Sub-headline 1:Keeps readers engaged
Sub-headline 2:Key fact bolded at the beginning of story.Also known assecondary headline
Types of HeadlinesPRIMARY HEADLINE Secondary Headline
Note:The Primary Headline in magazine /Yearbook Journalism is meant to be catchy and bold! But not meant to tell the story.
The Subheadline’s jobis to give context towhat the story will beabout.
Types of Headlines PRIMARY HEADLINE
Notice the lack of exclamation mark (!)
The words should be the excitement.
Layouts:
Secondary HeadlineHeadline
Traditional
Grade 9 drama students steal theshow and our hearts.
In the Spotlight
Layouts:Secondary Headline
Secondary Headline
Headline
Secondary Headline..ONE
……THREE STRIKES THEY’RE OUT!
3-0 TRIMUPH BRINGS HOMEGOLD!
….TWO
Wicket
Layouts:
Secondary Headline
Headline
Kicker
It’s that time of year again!
EXAM CRAM!
Layouts:
Secondary Headline
Headline
Kicker - Bleed
Practice makes
PERFECT!
Layouts:
For Your Buck!MORE BANG
Tripod
Headline Secondary HeadlineHeadline and Secondary Headline act as one sentence
Layouts:
Tripod
TWO For the ShowOne for the Money
Secondary Headline HeadlineFeeks and Phil puts on an excellent two-man show
at this year’s Sears Festival.