Writer’s Block?: 10 Ways to Crank Out Quality Social Media Content

Writer’s Block?: 10 Ways to Crank Out Quality Social Media

Content

Ansley Sudderth

Social Media Training & Communications

Coordinator

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• Why Writer’s Block Happens

• 10 Ways to Cure the Common Case of Online Writer’s Block

• Humanize Your Brand

• Find Niches of Inspiration

• Crowdsource

• Ask Questions and Include CTAs

• Explore Video Options

• Valuable Links

• Q&A

Agenda

•Localize Your Content

•Find the Opportunity to Tell Your Story

•Leverage News and Pop Culture

•Formulate a Posting Schedule

•Rinse and Repeat

Why Writer’s Block Happens

• You are a perfectionist.

• You’ve run out of original ideas.

• You’re unsure of your brand’s tone of voice.

• You don’t know WHO you’re talking to.

• You’re too busy.

• You had a bad experience and are reluctant to

post again.

Why Writer’s Block Happens

10 Ways to Cure the Common Case of Online Writer’s Block

1.

What makes your brand

relatable?

“A brand is a person’s gut

feeling about a product,

service, or organization.”

-Marty Neumeier, The

Brand Gap

2.

Great blogs that post GREAT content:

- forrent.com/blog

- blog.homes.com

- apartmenttherapy.com (for multifamily AND real estate)

- lifehack.org

- domino.com/best-diy-blogs (17 AMAZING blogs!!)

3.

• Embrace Your Fans as Storytellers

• Tap Into Your Base of Influencers

• Make It Easy for Your Fans to

Participate

4.

Compelling CTA

Ask for input!

5.

Share inventory via YouTube!

Tease out listings and

floor plans!

Give a quick tour using

Hyperlapse!

6.

Tailor what’s trending to

your local area on Twitter!

It’s cold outside! Share

helpful tips and weather

updates to keep your

audience in-the-know!

7.

“A great brand is a story

that’s never completely

told.”

-Scott Bedbury

What tone fits your brand?

Share milestone marks!

8.

Share real-time content

sourced from reputable,

high-traffic sites!

Did you know…

“The presence of a dog

can effectively propel a

story from the back page of

The New York Times’

National section to the front

page.”

-UCLA

9.

Scheduling your content…

• Frees bandwidth

• Makes room for

creativity

• Pads time for content

approval

November 2014 Social Media Posting

Calendar

10.

#RESocialChat Valuable Links

Valuable Links• Real Estate Pros Rocking Youtube Marketing:

• http://www.paveya.com/real-estate-professionals-

rocking-youtube-marketing/

• Vine for Real Estate:

• http://www.inman.com/next/quick-tip-5-ways-real-

estate-professionals-can-use-the-new-video-app-vine/

• http://www.slideshare.net/chuckward/real-estate-

marketing-using-vine

• Pack a Punch with a Pooch!

• http://www.theatlantic.com/business/archive/2014/11/wil

l-people-pay-more-attention-to-this-just-because-it-has-

a-dog-in-it/382819/

Q&A

Sources

•http://boom-online.co.uk/wp-content/uploads/2012/10/funny-pictures-cat-has-writers-bloc1.jpg

•http://ascplcl.wordpress.com/files/2009/10/current-events-copy.jpg

•http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=9365716&fileId=S

1049096514001103

•http://freedogpics.com/wp-content/uploads/2014/10/cute-dog-sniffs-live-wallpaper-android-

apps-on-google-play2.jpg

•http://www.mediaispower.com/wp-content/uploads/2012/09/human_brand.png

•http://paredrocdnzone1.grupodecomunicac.netdna-cdn.com/wp-

content/uploads/2013/12/shutterstock_158459390.jpg

•http://www.design-thinkers.co.uk/wp-content/uploads/2011/01/family-brands-300x219.jpg

•http://ingoodcompany.com/wp-content/uploads/2014/05/humanize-your-brand-600x450.jpg

•http://quotes.lifehack.org/media/quotes/quote-Stanley-Marcus-consumers-are-statistics-

customers-are-people-201243.png

•http://www.socialmediaexplorer.com/wp-content/uploads/2011/03/social-

media_brand_voice_example.jpg

•http://blog.canva.com/wp-content/uploads/2013/11/Untitled-design-50.png

•http://www.manifestdigital.com/~/media/Images/BlogImages/shutterstock_111103529.ashx

•http://www.thedutchphdcoach.com/wp-content/uploads/2014/09/seo-terugblik.jpg

•http://cdn.business2community.com/wp-content/uploads/2014/02/crowdsourcing.jpg