“Thanks to Microsoft Dynamics, we now have a 360- degree view of all critical administrative and financial data, which is fully accessible and up-to-the-minute.” Tim Loynes, Project Manager, Cambridge Judge Business School Executive Education Cambridge Judge Business School Executive Education (Executive Education) is a commercial spin-off of one of the UK’s best-known universities. It uses the facilities and teaching resources of Cambridge University to provide open enrolment and tailored executive programmes that help to develop the minds of some of today’s leading executives and business leaders. With Microsoft Dynamics, the education provider now has an IT system to match its high-level offerings. Business Needs Executive Education has grown rapidly since its foundation in 2006 with a team of just three. It now turns over around £12 million a year has more than 40 staff. Fast growth and an expanding portfolio of programmes placed an increasing burden on its IT systems. Tim Loynes, Project Manager, Cambridge Judge Business School Executive Education, says: “World leaders and successful business executives take part in our programmes, so we have to provide a personalised, top-tier service. Getting the details—such as dietary preferences—right is important. We couldn’t do this with our existing system because information couldn’t be shared across the organisation. This gave us an incomplete picture, duplicated effort, and ultimately meant that we failed to meet key performance targets.” Solution Loynes wanted an enterprise CRM platform to create and manage Executive Education programmes and keep detailed client data. It had to be linked to the financial system, giving staff access to client and associated budgetary information. A web portal was also required to automate key administration processes, such as online payment and course registration. Executive Education assessed leading CRM providers—including Microsoft and Siebel — and event management specialists. As part of the review, it contacted local Microsoft Gold Partner Cambridge Online Systems. “Cambridge Online Systems staff were proactive and professional. They came to my office on the same afternoon I made the enquiry. I felt reassured because they’re backed by a big brand name with proven technology,” says Loynes. Cambridge Online Systems worked closely with the education provider to understand its business requirements, extensively interviewing Executive Education staff to get a better understanding of requirements and identify possible barriers to change. It recommended Microsoft Dynamics CRM and Microsoft Dynamics NAV. Loynes says: “We’re a young, fast- growing organisation, so flexibility is key. Microsoft Dynamics CRM is a modular, scalable product. This makes it cost- effective when compared to offerings from other system providers, which quoted £100,000 just for the startup project. Microsoft has been a part of our work environment for a long time. Unlike Siebel, there weren’t any large-scale retraining issues.” Microsoft Dynamics CRM provides staff with detailed client, programme, and attendance records viewable on a single Customer: Cambridge Judge Business School Executive Education Website: www.jbs.cam.ac.uk/execed/index.html Customer Size: 40 Country or Region: United Kingdom Industry: Education Partner: Cambridge Online Systems Customer Profile Cambridge Executive Education programmes are designed for organisations, business professionals, managers, leaders, and executives who strive for professional and personal growth. Software and Services Microsoft Dynamics − Microsoft Dynamics CRM − Microsoft Dynamics NAV For more information about other Microsoft customer successes, please visit: www.microsoft.com/casestudies Microsoft Dynamics Customer Solution Case Study Executive Education Provider Improves Processes with CRM Solution