Write Captivating Social Media Headlines › website › wp-content › uploads › 2016 › ... · 2016-09-30 · social proof, threat, and gain. all headlines fall into three categories
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THIS MATERIAL IS OR CONTAINS PROPRIETARY INFORMATION, CONFIDENTIAL INFORMATION AND/OR TRADE SECRETS OF ITVIBES, INC. AND/OR ITS LICENSORS. DISCLOSURE TO THIRD PARTIES AND/OR ANY PERSON NOT AUTHORIZED, IN WRITING, BY ITVIBES, INC. IS PROHIBITED.
THIS MATERIAL IS OR CONTAINS PROPRIETARY INFORMATION, CONFIDENTIAL INFORMATION AND/OR TRADE SECRETS OF ITVIBES, INC. AND/OR ITS LICENSORS. DISCLOSURE TO THIRD PARTIES AND/OR ANY PERSON NOT AUTHORIZED, IN WRITING, BY ITVIBES, INC. IS PROHIBITED.
Writing a social media post is more than simply copying an article headline. It’s
about writing a short sentence that captivates your audience and leaves them
wanting more! If you provide that hook, you’re link is bound to get clicked.
What can one click do?
• Create higher engagement
• Lead others to engage
• Lead users to your website
• Provide useful information about your industry
• Get more followers
• Become a reputable brand online
• Spread awareness of your company on social media
THIS MATERIAL IS OR CONTAINS PROPRIETARY INFORMATION, CONFIDENTIAL INFORMATION AND/OR TRADE SECRETS OF ITVIBES, INC. AND/OR ITS LICENSORS. DISCLOSURE TO THIRD PARTIES AND/OR ANY PERSON NOT AUTHORIZED, IN WRITING, BY ITVIBES, INC. IS PROHIBITED.
THIS MATERIAL IS OR CONTAINS PROPRIETARY INFORMATION, CONFIDENTIAL INFORMATION AND/OR TRADE SECRETS OF ITVIBES, INC. AND/OR ITS LICENSORS. DISCLOSURE TO THIRD PARTIES AND/OR ANY PERSON NOT AUTHORIZED, IN WRITING, BY ITVIBES, INC. IS PROHIBITED.
THIS MATERIAL IS OR CONTAINS PROPRIETARY INFORMATION, CONFIDENTIAL INFORMATION AND/OR TRADE SECRETS OF ITVIBES, INC. AND/OR ITS LICENSORS. DISCLOSURE TO THIRD PARTIES AND/OR ANY PERSON NOT AUTHORIZED, IN WRITING, BY ITVIBES, INC. IS PROHIBITED.
THIS MATERIAL IS OR CONTAINS PROPRIETARY INFORMATION, CONFIDENTIAL INFORMATION AND/OR TRADE SECRETS OF ITVIBES, INC. AND/OR ITS LICENSORS. DISCLOSURE TO THIRD PARTIES AND/OR ANY PERSON NOT AUTHORIZED, IN WRITING, BY ITVIBES, INC. IS PROHIBITED.
By following a few guidelines, you can create a concise yet
effective headline.
How Long Should Your Social
Media Headlines Be?
Many social media platforms—primarily Twitter—has a character limit. Even if
there isn’t a limit in place, you should probably implement one. Social media is
not a place where people will read lengthy posts. Users go there to get lots of
information in a short period of time. Shorter is better!
However, that doesn’t mean you can’t provide quality text that will lead to clicks.
Here’s some tips for writing within character limits.
• Substitute long words for abbreviations.
• Leave out necessary words.
• Don’t be shy—say exactly what you mean!
• Use symbols when applicable.
THIS MATERIAL IS OR CONTAINS PROPRIETARY INFORMATION, CONFIDENTIAL INFORMATION AND/OR TRADE SECRETS OF ITVIBES, INC. AND/OR ITS LICENSORS. DISCLOSURE TO THIRD PARTIES AND/OR ANY PERSON NOT AUTHORIZED, IN WRITING, BY ITVIBES, INC. IS PROHIBITED.
THIS MATERIAL IS OR CONTAINS PROPRIETARY INFORMATION, CONFIDENTIAL INFORMATION AND/OR TRADE SECRETS OF ITVIBES, INC. AND/OR ITS LICENSORS. DISCLOSURE TO THIRD PARTIES AND/OR ANY PERSON NOT AUTHORIZED, IN WRITING, BY ITVIBES, INC. IS PROHIBITED.
What’s a teaser? It’s a short introductory statement that lures a person’s interest
without giving away too much information. It leaves them wanting more and
hopefully leads to a click!
Using a teaser in your social media messages is perfect because you already
have a short character limit. Also, it gives a hint toward what the article will be
about without giving it completely away.
When writing a teaser, make sure your statement is an accurate representation
of what the article is about. Otherwise, it could result in people clicking off your
site due to irrelevant information.
THIS MATERIAL IS OR CONTAINS PROPRIETARY INFORMATION, CONFIDENTIAL INFORMATION AND/OR TRADE SECRETS OF ITVIBES, INC. AND/OR ITS LICENSORS. DISCLOSURE TO THIRD PARTIES AND/OR ANY PERSON NOT AUTHORIZED, IN WRITING, BY ITVIBES, INC. IS PROHIBITED.
THIS MATERIAL IS OR CONTAINS PROPRIETARY INFORMATION, CONFIDENTIAL INFORMATION AND/OR TRADE SECRETS OF ITVIBES, INC. AND/OR ITS LICENSORS. DISCLOSURE TO THIRD PARTIES AND/OR ANY PERSON NOT AUTHORIZED, IN WRITING, BY ITVIBES, INC. IS PROHIBITED.
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Threat Headlines
• Do You Recognize the 12 Early Warning Signs of Heart Disease?
• If You Don’t Blog Now, You’ll Hate Yourself Later
• Why Renting Fails and Buying Succeeds
Gain Headlines
• Work Your Way to a Healthier You
• Stop Missing Serves
• See How Easily You Can Generate Online Leads
THIS MATERIAL IS OR CONTAINS PROPRIETARY INFORMATION, CONFIDENTIAL INFORMATION AND/OR TRADE SECRETS OF ITVIBES, INC. AND/OR ITS LICENSORS. DISCLOSURE TO THIRD PARTIES AND/OR ANY PERSON NOT AUTHORIZED, IN WRITING, BY ITVIBES, INC. IS PROHIBITED.
THIS MATERIAL IS OR CONTAINS PROPRIETARY INFORMATION, CONFIDENTIAL INFORMATION AND/OR TRADE SECRETS OF ITVIBES, INC. AND/OR ITS LICENSORS. DISCLOSURE TO THIRD PARTIES AND/OR ANY PERSON NOT AUTHORIZED, IN WRITING, BY ITVIBES, INC. IS PROHIBITED.