Social Media Update Laura Lee Dooley World Resources Institute July 1, 2009
Jan 20, 2015
Social Media Update
Laura Lee Dooley
World Resources Institute
July 1, 2009
Goal of online communications
Information Seeker
Ambassador/Evangelist
Partner/Donor
Word of Mouth
Repeat Visitor
Rel
atio
nsh
ip
Creating Buzz with ADVOCATES
Good
Better
Even Better
Best
twitter.com/worldresources
Website
GoogleReader
Digg
Followers
Friendfeed
OtherWRI
Profiles
FollowerNetworks
Actively participating in the conversation
LinkedIn Digg Delicious
Google Reader FacebookTwitter
Conversations through many channels
Lessons Learned
• Seek first to understand
• Conversation – NOT marketing
• Invest time and effort
• Offline and online reputations linked
• WRI values in practice– Respect, innovation, independence, integrity,
urgency
• Measure, measure, measure