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Danielle Muntyan OUGD603 Extended Practice Brief # 14
WrappedCo
The Brief
Design an identity, and write a brief for a new print
collective, WrappedCo.
Brief Type
Self-Initiated.
Context & Target Audience
Many take something as simple as gift wrap for granted, and
forget it not only has a functional purpose, yet it can be
beautiful, exciting and creative.
A brief has been written and distributed through social
networks, word of mouth and cross-course liaison at LCA.
The brief itself is particularly open, and asks for an A2 print
that is suitable for gift wrap. It could be anything, and created
in any medium, adding diversity amongst designers to the
collective.
Whilst inviting creatives to take part in this project, not only
are we collectively engaging with the medium of art, inspiration
and thought, we are also sharing gift wrap with others
internationally, leading to connections, self-promotion and
creative diversity.
Considerations
With this brief there were many considerations, in order to
ensure the collective ran smoothly, and allowed others to engage
also.
Initially the foundation of the collective and where it will run
from is the main consideration, taking into account any set-up
costs, materials (i.e. stock) and printing. Furthermore the written
brief needs to be fully thought out, to allow for as many
submissions as possible, which then will need to be organised
within the gallery/store.
In terms of costs of print/selling/shipping the gift wrap, the
individual unit cost has been worked out in relation to stock, ink
and postage, to allow for a non-profit collective.
The stock, ink and postage itself is continually purchased with
the income generated from any online sales, to ensure WrappedCo
breaks even.
Solution
WrappedCo is an online non-profit print collective, dedicated to
printing and sharing the creative work of designers, illustrators
and artists with the public through the medium of gift wrap. Prints
can be submitted to WrappedCo, in order to be featured in an online
gift wrap gallery/store. Each print will then be printed, wrapped
and shipped accordingly to purchase. Submissions take place once a
month for a week.
Evaluation
This brief was really something different for me. I began
wanting to design my own gift wrap for a present, and ended up
engaging with over 25 different creatives, from several courses at
LCA, as well as external institutions and establishments. I feel
really proud I have successfully managed to encourage a group of
talent designers and illustrators, to share their work to not only
promote themselves, but inspire others through their work. With
over 40 submissions in 6 days, WrappedCo accepts submissions now
once a month.
1/9
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Danielle Muntyan OUGD603 Extended Practice Brief # 14
WrappedCo
Gift Wrap
Most take gift wrap for granted, being more interested in the
contents wrapped inside. However for some, gift wrap is a piece of
art/design which can inspire, stimulate a feeling, emotion or a
memory for the receiver.
Contextual Research
2/9
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Danielle Muntyan OUGD603 Extended Practice Brief # 14 WrappedCo
Development: Concept
Original Plan for the Brief
This brief initially was to design a series of bespoke and
unusual wrapping papers, that are different from those sold in most
card and gift stores.
I originally worked on 5 of my own prints based on hand drawn
shapes and patterns, however I then decided to expand this brief
into a submission brief allowing for other creatives to take part
after gaining quite a lot of interest through feedback and
discussions.
3/9
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Danielle Muntyan OUGD603 Extended Practice Brief # 14 WrappedCo
Outcome: Submissions
Submissions
Full submission guidelines have been posted on the WrappedCo
website, as well as being distributed with the brief whilst
promoting the collective.
Within 5 days of sending out the brief via LCA cross-course
networks, social media and word of mouth, WrappedCo received over
40 submissions from over 25 designers and illustrators.
4/9
Above (Left to Right)
Becky CarltonRebecca HollingsworthAstrid WeguelinBecky Firth
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Danielle Muntyan OUGD603 Extended Practice Brief # 14 WrappedCo
Outcome: Submissions
5/9
Above (Left to Right)
Rona RylandsAdele PierceKuljeet KaurRory Blakemore
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Danielle Muntyan OUGD603 Extended Practice Brief # 14 WrappedCo
Outcome: End Use
End Use
The above demonstrates how a selection of the submitted prints
would look when printed and wrapped.
6/9
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Danielle Muntyan OUGD603 Extended Practice Brief # 14 WrappedCo
Outcome: Environmental Signage and Promotion
Environmental Signage and Promotion
To create further awareness of the collective, and allow for
further engagement, promotional posters have been designed.
These were circulated online, as well as being printed and
posted on notice boards around LCA.
7/9
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Danielle Muntyan OUGD603 Extended Practice Brief # 14
WrappedCo
8/9
Outcome: Online Presence
Online Store/Gallery
WrappedCo has its own online store/gallery allowing for visitors
and fellow designers alike to view and purchase the work of the
collective.
The home page shows the newest 9 additions to the product page,
whereby within this each designer/illustrator has their own page
featuring their name, artwork name, contact details, website and
course/institution (if applicable).
www.wrappedcollective.bigcartel.com
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Danielle Muntyan OUGD603 Extended Practice Brief # 14
WrappedCo
Responsive Design
In addition to the standalone website, visitors can also browse
WrappedCo on their smartphone or tablet, which allows for a fully
responsive design to be used.
Outcome: Online Presence
9/9