Wrapology

WRAPOLOGYTHE STUDYLONDON

CASE STUDYWRAPOLOGY THE STUDY

PROJECTOVERVIEW

CLIENT

Wrapology

BRIEF

Sheridan&Co partnered with luxury

packaging company Wrapology to host

a design competition in celebration of

the Queens diamond jubilee.

THEOBJECTIVE

Both Sheridan&Co and Wrapology

have a long history of encouraging

upcoming talent in the world of design

and the partnering of Sheridan&Co and

Wrapology for the Queens Diamond

Jubilee provided the perfect occasion

to continue this.

A public competition online would

be held to discover and promote the

work of upcoming designers. The

participants would be asked to design

a Queens Jubilee carrier bag, with the

winner’s work would be used by Buck-

ingham palace gift shop.

The Study space in London would

provide an interactive exhibition space

for the 15 top designs, encouraging the

public to enter in, examine and vote for

their favorite designs.

Online voting would assist a panel of

judges in deciding a winning design.

THESOLUTION

Sheridan&Co and Wrapology trans-

formed The Study into a exhibition,

showcasing a collection of favorite

historic bags from Wrapology’s ar-

chive alongside the top 15 competition

designs.

The retail space that The Study offered

meant that public interest and inter-

action with the bags remained high

throughout the exhibition.

The exhibition ran for a week prior to

the winner being chosen in a special

event by a panel of judges including

BBC News royal correspondent Luisa

Baldini, Maxine Benson MBE of Every

Woman, Ian Rooney of Packlab, Ju-

lien Sheridan of Sheridan&Co, Tracey

Campbell of RedBox; and Roddy Bald-

win of Green & Stone.

RENDER TOREALITY

RESULTS

Both the exhibition and the finalist’s

event were extremely successful.

The Study’s versatility ensured that the

exhibition welcomed in any interest

from the general public, allowing them

to interact with the 15 finalists and then

vote for their favorite right then and

there.

The display of Wrapology’s achives

provided a fascinating insight into the

artistry that occurs in the world of

packaging through the synthesis of

aesthetics and functionality.

PRESS

1 A1 Retail 2 Semperey 3

OUR COMPANY

COMPANY NAME

Sheridan&Co

WEBSITE

www.sheridanandco.com

ADDRESS & NUMBERS

Head Office

+44 (0)1858 468 000Market Harborough

Riverside

Market Harborough

Leicestershire

LE16 7PT

UK

London

+44 (0)20 7486 749910A Blandford Street

London

W1U 4AZ

UK

New York

+1 212 625 166684 Wooster Street

Suite 703

NY, NY 10012

USA

COMPANY REGISTRATION

NUMBER

1720277

TYPE OF ORGANISATION

Privately owned company

TYPE OF ORGANISATION

Michael Sheridan: CEO & Founder

Julien Sheridan: Sales &

Communication Director

John Dupuis: President-

US Market

OFFICE LOCATIONS

Sheridan&Co has offices in

London and New York with an

affiliate office in Shanghai.

HQ, logistics and manufacturing

sites are located in Market

Harborough.

NUMBER OF EMPLOYEES

80 worldwide