An event of Wrap Up 2015
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An event of
Wrap Up 2015
Index
3 A connector event
6 Programme3 days, 3 tracksTalksWorkshopsFounders & Investors4YFN AwardsFeatured Programmes
14 The venueInnovation Market
32 Media coverage
37 Online and social Buzz
39 Engaging the Community
40 Partners
48 Mobile World Capital Barcelona
“4 Years From Now has become a magnet for those who want to know who will play an important role in the mobile industry in four years.”
Frankfurter Germany
“I loved the energy. I look forward to 2016 4YFN and meeting even more startups from all over the world.”
Edith Yeung, Partner at 500 Mobile Collective
A connector event
“With almost every industry being disrupted by nimble startups – many driven by mobile thinking – 4YFN should be a must for any visitor wanting to see what the future might hold.”
The Guardian
“I met some interesting companies at 4YFN, so I thought my time spent there was worthwhile. I did find 4YFN interesting as a complement to MWC as MWC is so big and
hard to find and/or meet interesting startups.”Seogju Lee, Director Corporate Development at Samsung Electronics
A connector event
A connector event
8,000attendees 2015
2,300attendees 2014
Most represented countries
9%Germany
50% Spain
21%USA
16% UK
5% France
3% Israel
42% CORPORATE
7% INVESTORS
27% STARTUPS
5% MEDIA
10% InnovationDirectors
20%CXO
12%CMO
International Mobile & Digital Entrepreneurs, Global Venture Capital Firms, Business Angels & Private Investors, Corporate Innovation Directors, Mobile
World Congress Attendees , Incubator and Accelerator Managers, Government Agencies, Hackers, Makers and Mobile Developers and
International Press
A connector event
4YFN 2015
Video recap4YFN 2015
Photogallery
Relive the best moments
A connector event
235 speakers
8 featured
programmes
60 workshops
3 stages
115 hours ofactivities
3 Content tracksDisrupted by Mobile | Internet of Things | Digital Media
5.000+meetings
3startup
competitions
Programme
CONNECT. INSPIRE. EMPOWER.
DISRUPTED BY MOBILEINTERNET OF THINGS
DIGITAL MEDIA
Disrupted by Mobile Mobile technology presents a new challenge for traditional industries. No one will be left behind.
DESIGNING FOR TOUCH CONTEXT MATTERS HYPER-LOCAL SERVICES BIG DATANEW BUSINESS MODELS PRIVACY AND CYBERSECURITY
Internet of ThingsBridging the gap between all things physical and digital. Using the reality to enhance the virtual world.
CONNECTED HOMESMART CITIESWEARABLES RAPID PROTOTYPING 3D PRINTING PRODUCT DESIGN
Digital MediaExploring content creation, delivery and consumption.
CONTENT STRATEGY STORYTELLING TRANSMEDIA NEW ENTERTAINMENT FORMS ALTERNATIVE EDUCATION MODELSCROSS-PLATFORM PERFECTION
DAY 1 – MARCH 2 DAY 3 – MARCH 4DAY 2 – MARCH 3
Programme
3 days, 3 tracks
Programme
Top notch minds took the stage
3 stages235 speakers
92 sessions
Talks
60 Workshops1,500+ Participants
Deep dive workshops that helped attendees turn ideas into action on topics such as:
• Cybersecurity• Big Data• Fundraising• UX• Bitcoins• Pitching the press• Design Thinking• Negotiating with investors• Mobile Marketing
Workshops
Programme
Some of the investors involved:
450 Startups
250International
investors
Startups looking for funds got connected to “fast
meetings” with Corporate VCs, investors, Business
Angels or Accelerators looking for talent.
5.000+
meetingsin 5 sessions
Caixa Capital Risc
Horizon Ventures
Samsung Electronics
500 Mobile Collective
Orange Fab
…among others.
Siemens
Northzone
Grerycroft
Impulse VC
hub:raum
Seaya Ventures
Balderton Capital
Blumberg Capital
Relay Ventures
Deutsche Telekom
Hummer Winblad
Sony Corporation
Programme
Founders & Investors
Most representedcountries:Spain, UK, USA, Germany, France
“4YFN is where the next generation of great tech &
mobile companies gather - and with Mobile World
Congress happening down the road, and the entire
tech universe in Barcelona at that time, it makes
4YFN the ultimate showcase for the most
innovative, cutting edge startups.Harry Briggs, Principal at Balderton Capital
4YFN Awards
Programme
516
entries
56
countries
represented
208
cities
385
selected
projects
Digital Media
142
IoT
129
Disrupted by Mobile
245
3 days, 3 tracks, 3 competitions, 3 minutes to succeed…
Panel of judges:
Eze Vidra (Google Ventures, General Partner)Meg A Divitto (IBM, VP, Internet of Things)Krishna Visvanathan (DFJ Esprit, Managing Partner)Gabby Czertok (The Bridge Coca-Cola, GM)Martin Bittner (Cisco Europe, Director EIR Program)
Katrin Zimmermann (Lufthansa Innovation Hub, Co-Creator)James Chen (Rakuten, Vice Executive Director)Bob Goodman (Bessemer Venture Partners, General Partner)Vincent Meunier (The ABSOLUT Group, Director of Growth Innovation)
Disrupted by Mobile
Internet of Things
Digital Media
Watch over your parcel anytime, anywhere.
Smart Camera Calculator
Post-Sale solutions for Travel Companies
“4YFN was great opportunity for us to showcase
PhotoMath and connect with potential partners
and investors. We were able to get media attention
and were featured in some of the bigger online
tech sites. And besides that, we had really good
time in Barcelona!”Sasa Skevin, Co-Founder at PhotoMath
4YFN Awards
Programme
…and 3 grand prizes!
Partnering with global mobile and tech industry experts to learn where today’s trends are heading.
Featured programmes
Startupbootcamp
IoT & DataTelefónica Open Future
Showcase
Global Mobile Challenge
Imagine Express
Mobile Thinking Days
GSMA MMIX Forum
Claro Partner’sIOT Lab
Programme
The venue
CONNECT. INSPIRE. EMPOWER.
8,000 sqm
WINDOWSINSIDERLOUNGE
Innovation Market
The Innovation Market included 3 different packages:
Space Only, Startup Demo Booths and Startup Corners
235 exhibitors
The Venue
Most represented countriesSpain, USA, UK, Belgium, Israel,
Colombia, Sri Lanka
Startups had their own exhibition area, an opportunity to showcase projects and connect with
entrepreneurs from all over the world.
Startup Corner
The Venue / Innovation Market
Recommended for communities, governments incubators and accelerators.
Startup Demo Booth
The Venue / Innovation Market
Inspirational Areas3 unique stages to share knowledge and new ideas.
Audi Theatre Fiware Terrassa Agora Banc Sabadell
The main stage hosted top notch speakers and CEO’s sharing their insights in tech entrepreneurship and innovation.
This second stage was a space for discussion panels about investment, innovation and emerging technologies.
The Venue
Banc Sabadell hosted this stage, filled with talks and panels about concrete topics and fireside chats.
Audi Theatre
The Venue / Inspirational Areas
Capacity:450 participants
Agora Banc Sabadell
The Venue / Inspirational Areas
Capacity:250 participants
Fiware Terrassa
The Venue / Inspirational Areas
Capacity:180 participants
MyTaxi / Ooredoo / Aqualogy3 Workshop Domes
The Venue / Inspirational Areas
The Venue / Inspirational Areas
MyTaxi / Ooredoo / Aqualogy3 Workshop Domes
Connect
Private meeting lounge.
Windows Insider Lounge
The Venue
Plaça Major
Food trucks, bar and chilling area. It hosted the daily Afterwork Networking sessions.
Media Corner
2 sets devoted to media related activities.
A more informal way to meet up. Attendees enjoyed 4 different networking areas to stimulate the
exchange of ideas and facilitate the generation of businesses.
The Venue
Founders & Investors
One-to-one area devoted to host quick meetings.
Plaça Major
The VenueThe Venue / Connect
Media Corner
The VenueThe Venue / Connect
Founders & Investors
The VenueThe Venue / Connect
Windows Insider Lounge
The VenueThe Venue / Connect
Social agendaThis edition raised the bar with the Chairman’s Dinner and the first edition of the official 4YFN Party.
4YFN 2015
Chairman’s Dinner
4YFN 2015
4YFN Party
Chairman’s DinnerThe Chairman’s Dinner was a private
cocktail held at 4YFN, and hosted
by Lenovo, for speakers, investors,
journalists, CEOs, key startups and
partners. Guests had the chance to
network in a more relaxed
atmosphere.
350+ attendees
Social agenda
4YFN Party
Social agenda
700+ attendees
The official 4YFN Party took place at El
Molino and was hosted by Estrella Damm.
Speakers, investors, media, partners, startups
and staff were among the attendees.
Media Coverage
The Next Web
Most of the startup activity this year took place at twin event
4Years From Now, which grew considerably since its first edition
last year, both in terms of size and of number of visitors.
Techcrunch
As part of that jacket-and-jeans sartorial growth, the startup
community has become increasingly engaged, culminating
this year with 4YFN.
The Guardian (UK)
With almost every industry being disrupted by nimble startups –
many driven by mobile thinking – 4YFN should be a must for any
visitor wanting to see what the future might hold.
Frankfurter Allgemeine (Germany)
4 Years From Now has become a magnet for those who want to
know who will play an important role in the mobile industry in
four years.
La Tribune (France)
Top Israeli investor Yossi Vardi and 4YFN Director Aleix Valls
lead the more unknown and, maybe, the most interesting side of
Mobile World Congress Barcelona.
Media Coverage
Quality international impacts
410accredited
journalistsx2 2014’s edition
Media coverage
TOTAL IMPACTS: 1.716 1.643
PRESS: 181 161
TV: 30 17
RADIO: 20 18
ONLINE: 1.406 1.401
NEWS AGENCY: 79 46
CLIPPING VALUE: 3,994,505€* 2,233,751€
2015 2014
*Increase of 80% yoy
(International coverage
value not included)
Media coverage
International Impacts
Media coverage
National Impacts
Media coverage
TV Impacts
4YFN.com mobileworldcapital.com
590.522pages viewed
78.305unique visitors
3,66 pages/visit
3:28 average
visit duration
82.957 page views during
the week of 4YFN
1st November 2014 – 13th March 2015
469.201pages viewed
250.911unique visitors
1,66 pages/visit
1:20 average
visit duration
38.511 page viewsduring the week of MWCongress
1st November 2014 – 13th March 2015
4YFN and MWC sites
x2 2014’s results 33% increase
Online and Social Networks
Social Networks
Online and Social Networks
2014
6.4202015
11.800
followersdoubled inone edition
48Mimpacts
14.000+tweets
9,5Msocial media
reach
* 12.800 tweets included #4yfn
and/or @4YFN_MWC
35%Spain
65%international
Interactions
Top countries
Germany
Spain
USA UK France
Israel
Finland
This edition focused on trustworthy and well-established partners among the entrepreneurial
communities and stakeholders. This grass roots strategy proved to be an effective way to
generate qualified leads with a very high conversion rate of participants and visitors.
Engaging the community
Barcelona and CataloniaBarcelona Activa / iDigital
Claro Partners / BIZ / Barcelona
Barcinno / Eureka Startups
Itnig
MOST ACTIVE COMMUNITIES SpainRed.es
UOC
Spain Startup
EuropeIdea London / UCL
Startups.be
MLOVE / Akcess Romania
Fit AgencyGlobal
Startupbootcamp
Wayra
F6S
Newsletters,
banner campaigns,
presence in events,
promotions adressed to
community members,…
2.000.000+impacts
The VenuePromotion Strategy
Partners
Brands that share our passion for
innovation, and want to contribute and
participate in the future of digital and
mobile entrepreneurship.
Global partners
Main partners
Official partners
Media partners
AUDIOur main stage, the Audi Theatre, hosted the most
relevant keynotes and panels. A real hot spot on
entrepreneurial and innovation trends brought by top
notch speakers, CEOs of successful startups and big
companies.
Audi’s claim says “Vorsprung durch Technik”. The German
word “Vorsprung” stands for progress and a progressive
attitude that drives the brand to do things before anyone
else. 4YFN is where Audi’s link with innovation becomes
real.
Partners / Global Partners
FIWAREFiware Terrassa hosted startups, projects and
results in great shows. This second main stage was
also the space for discussion, panels, innovative
projects using the platform, coaching, mentoring,
technical and business support.
These contents matched perfectly with FIWARE, an open
source platform that provides standard APIs to develop
cloud-based applications, making it easier to connect to
the Internet of Things, manage and process multimedia
and context information at large scale in real time,
perform BigData analysis, etc.
Partners / Global Partners
Banc
Sabadell
Banc Sabadell hosted Agora Banc Sabadell, an
arena type stage, filled with talks and panels
about concrete topics and fireside chats.
Their support to 4YFN goes along with the bank’s
BStartup programme, an initiative to support
young, innovative technology companies to
develop their projects with the maximum
guarantee of success.
Partners / Global Partners
Telefónica
Open
Future
Telefónica Open Future empowered a selected group
of startups to show the progress of their projects
during the 4YFN 2015.
Besides having a 50 m2 exhibition area reserved for
them, these top entrepreneurs were able to share their
success and experiences through different workshops,
conference sessions and meetings while meeting
investors and exchanging ideas with new startups.
Partners / Global Partners
AqualogyAqualogy is the global brand of integrated water
solutions. Water is an essential. Its scarcity and
the need for proper management pose serious
challenges which Aqualogy is able to tackle by
providing intelligent and innovative solutions
committed to sustainable development.
These activities are executed by Aqualogy using its
own resources through public-private partnership or
in collaboration with other companies, aware of the
value brought by shared knowledge. That’s the reason
for being part of 4YFN 2015.
Partners / Official Partner
Main Partners
Partners
4YFN has been the perfect opportunity for brands to connect with the entrepreneurial movement,
to engage with a highly innovative community and also searching for new product and
communication opportunities.
Media Partners
Partners
Mobile World Capital Barcelona is a hub for mobile
and digital business focused on priorities for people.
Mobile World Capital is leading the mobile
transformation through commitments in Education,
Healthcare, Smart Living, Entrepreneurship and
Innovation programmes.
4YFN is an initiative of Mobile World Capital Barcelona
designed to transform Barcelona into the benchmark
city for the development of new mobile businesses.
Being a top-ranked city in mobile innovation is a good
place to start and grow a global mobile business.
The mobile communications revolution is driving the
world’s major technology breakthroughs. From
wearable devices to connected cars and homes,
mobile technology is at the heart of worldwide
innovation.
As an industry, we are connecting billions of men and women to
the transformative power of the Internet and mobilizing every
devide that we use in our daily lives.
The 2015 GSMA Mobile World Congress has converged industry
leaders, visionaries and innovators to explore the trends that
will shape mobile in the years ahead. We’ll see you in Barcelona
at The Edge of Innovation.
See you one year
from now!
www.4YFN.com
An event of
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