Wrangling the Web

Wrangling the Web

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Agenda

• GoogleAlerts• What’s a query?

• Feed.ly• What’s RSS? Folders?

• TweetDeck• What’s a hashtag? List?

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What’s in it for me?

• Central

• Time-saver

• Real-time

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Google Alerts

3 Delivery Formats:

• Email

• Web Feed (RSS)

• Displayed on iGoogle Page

Google Alerts - Email

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Google Alerts – RSS (Feed.ly)

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Google Alerts - Queries

• Find out what’s being said about:• Policy or keywords• Person or developing news story

• General queries – use ‘summary’ or ‘as-it-happens’

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Google Alerts – Nice Stems!

• Multiple words: + → Ontario + Accessibility– “” -> “Accessibility Ontario”

• Synonyms: ~ → ~food → recipe, yumminess, etc.– OR -> book OR toy → (book OR toy) shop

• Exclude: - → “Star Wars” -“JarJar Binks” – entire URL → -site:twitter.com– + also shuts ‘stemming’ off

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Really Simple Syndication (RSS)

3 Key Features:

•Eliminates ‘manual’ look-ups• Blogs, news sites, alerts, pages

• Skim-able summaries• Headlines, read-in, click-through

•Organization• Folders, sorting, labels

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RSS – Feed.ly

• Google Reader functionality• Free • Keyboard shortcuts • Tags

• More attractive • Magazine-like • Easier adds• Easier social sharing

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Feed.ly – Add Stuff!

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Track via Feed ↑

Track via Query →

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List Love

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Others’ Lists = Less work

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• Create or Subscribe• Separates content by theme, region, genre, etc.

• More discreet• Not required to ‘follow’ • Private lists

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Twitter Dashboards

3 Key Features:

•Eliminates infinite .com scroll• Customized columns

• Powerful filters• Passive aggressive un-follow alt

•Organization• Scheduled publishing

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Dashboard – TweetDeck

• HootSuite Functionality• Free • Multi-accounts • Download or use browser

• Easier than HootSuite• One window (not tabbed)• Less overwhelming (IMHO)• Twitter-owned (& killed apps)

TweetDeck – Add Stuff

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TweetDeck – Customized

Demo + Q&A

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