WRAL.COM Media Kit

ADVERTISING GUIDE

119MMAVG. MONTHLY

PAGE VIEWS

4MMAVG. MONTHLY

UNIQUES

348KREGISTERED USERS

OUR AUDIENCE

43MEDIAN AGE

183KLIKES

63KFOLLOWERS

Source: Adobe site Catalyst Jan – Apr 2013; Scarborough 2013 Release 2; Based on 7 day WRAL.com users

AFFLUENT…………… $85,654 avg. household income

ENGAGED…………….28 MINUTES, avg. time spent per visit

FAMILIES ……………..77% HOMEOWNERS

60% HOUSEHOLD SIZE 3 or more members

Social Media stats are for WRAL-TV main Facebook and Twitter page

STATEWIDE REACH

Average Monthly Unique Users & Page Views by North Carolina DMA

Source: Google Analytics Jan13 – May13 average

Raleigh-DurhamFayetteville

1.9MM uniques 71MM page views

Green.- High-Win. Salem 97,500 uniques

1.9MM page views

Charlotte176,000 uniques

2.4MM page views

Green.- New Bern- Wash.90,500 uniques

2MM page views

Green.-Spart.-Ash.-Anderson

40,000 uniques 710,000 page views

Wilmington35,000 uniques 505,000 page

views

STANDARD BANNER AD SIZES

300x600 (3-column layout)File Size: <44k OR if flash <64K

300x250 (all layouts)File Size: <44K

320x50 (mobile)File Size: <44K

728x90 (2-column layout)File Size: <44K

468x60 (2-column layout)File Size: <44K

Target by: • Day & Time• Geography • Section

File types accepted:• JPG• GIF• SWF

Max animation loops: 3

CLIENT TESTIMONIAL

Client Remarks: “We’ve seen a significant increase in the percentage of our mobile bookings since advertising with WRAL mobile. The ability to target our marketing efforts to the right demographic has been key, and was one of the things that stood out about WRAL Mobile when we were looking for quality ad outlets.”

- Andrew Morton, Senior Director of Sales & Marketing Taxi Taxi

Ad Placment: ROS WRAL News App iOS & Android

Geo-targeted to Downtown Raleigh, NC

Flight: 09/01/2013-9/17/2013

Client Goal: Increase mobile app downloads

Impressions: 58,811

Clicks: 290

Result: CTR=0.49%

Client Remarks: “We are impressed with WRAL.com and the results of our advertising campaigns.

Our Account Executive is very knowledgeable and helpful; she makes the entire process simple for client. The creative team understands our services and has created professional ads that enhance our brand and appeal to our target market.

Adding a mobile presence to our marketing plan has exceeded all expectations, and the results of our recent campaigns have been better than any other local media used in the past.”

-Rebecca Lentz ,Program Manager, Professional Certificate Programs, Duke University Continuing Studies

Placement: WRAL.com and WRAL News App

Client Goal: Increase registration for upcoming courses

CLIENT TESTIMONIAL

RICH MEDIA: 300x600

Polite Ad 300X600 Mini-Site 300x600 More visible and engaging. Include video, social media and touch-screen interactivity.

Improves both brand advertising and consumer interaction:

• Consumers click three times* more often.

• Engagement rates five times higher* than for standard banners.

• 50+ engagement metrics such as Interaction Rate, Brand Interaction Time, and Video Completion Rates.

*Source: http://www.iabuk.net/blog/standard-vs-rich-media-who-will-win-the-battle

Expandable Ad* 300x250 to 500x280

* Expandable ads will not run on Home Page, News Section Front or Weather Section Front

RICH MEDIA: EXPANDABLE

A video ad unit that can expand to a large, interactive panel.

Rich media improves both brand advertising and consumer interaction:

• Consumers click three times* more often.

• Engagement rates five times higher* than for standard banners.

• 50+ engagement metrics such as Interaction Rate, Brand Interaction Time, and Video Completion Rates.

RICH MEDIA: FILMSTRIP 300x600

A banner ad unit engages a user in a process of discovery where the user is guided through a series of interactive rich media panels within one 300x600 unit, including video, animations, downloads, store locators and other information that leads the user to an informed purchasing decision.

View the ad in action: http://www.wral.com/content/sales/test/index-filmstrip.php

This highly impactful ad allows more room to tell your brand story creatively.

Connect with consumers, excite your brand and make a memorable impression!

A 970x90 “teaser” base banner unit encourages the user to engage with the ad for more details.

A mouse over or click will trigger the expansion which would contain several types of content, apps, video and other rich media elements.

Pushdown* 970x90 970x415

RICH MEDIA: PUSHDOWN AD

*Home Page pushdown restrictions apply. View the ad in action:

http://www.wral.com/content/sales/test/index-pushdown.php

Portrait* 300x1050

RICH MEDIA: PORTRAIT AD

This banner ad unit allows various interactive features to be placed in a large canvas.

The ad can contain video, images and other content that engages the user with great visuals and takes up sufficient space to get the user’s attention

*Portraits run only on story-level pages. View the ad in action: http://www.wral.com/content/sales/test/index-portrait.php

RICH MEDIA: SIDEKICK AD

An ad unit that starts out as a “classic” banner/rich media unit and then upon user initiation, launches a “Sidekick” ad unit that expands and pushes the page content to the left, bringing the expansion into full view.

Sidekick 300x250 or 300x600 850x700

View the ad in action: http://www.wral.com/content/sales/test/index-sidekick.php

Expandable 320x50 to 320x416

RICH MEDIA: MOBILE

A smartphone banner ad that can be tapped and opens up to a full-screen ad experience

These ads can contain links, video, social media links, URLs, Data Capture, Image Galleries, and RSS Feed.

RICH MEDIA: WEATHER TARGETED AD

Certain products are more applicable based on weather conditions in your location.

You can now serve more relevant ad creatives triggered by weather conditions e.g.:• Rain (umbrellas, rain coats,

windshield wipers)• Snow (winter coats, shovels)• High or low temperature (swim suits,

heating and air conditioning)

This ad unit is available on mobile apps only.

WRAL.com averages over 1 million online and 200,000 mobile videos per month

Your commercial (:15 seconds in length) will run in front of WRAL.com’s News and/or Weather videos

Online: Added value 300x250 display banner. The banner ad will stay up the entire time the user remains on the page, and it will link directly to your website

Mobile: Your commercial will include 2-5 action buttons, such as visit website, click to call, map & direction, social media

VIDEO PRE-ROLL

IN-STREAM VIDEO

Reach an engaged news audience with your 30-second spot across 3 screens!

Run your ads during the live-stream of WRAL-TV news online, on tablet and on mobile

WRAL Live Streams

4:30a to 7a M-F News

7a to 8a M-F News

8a to 9a M-F News

Noon to 1p M-F News

5p to 6p M-F News

6p to 6:30p M-F News

10p to 11p M-F News

11p to 11:30p M-F News

EMAIL BLAST• WRAL.com has a list of

approximately 70,000 individuals who have opted-in to receive special offers from our advertisers

• We only send one email per week

• The email is designed exclusive for your brand

• 36% of emails are opened on a mobile device. Click through rate for mobile optimized email blast doubled!

• Target by zip code or gender

WRAL NEWS APPS

WRAL News is available for the iPhone, Android, iPad, Kindle, and WRAL.com Mobile Website is accessible through any Internet-connected device. Weather Apps available for iPhone & Android.

Sources: SiteCatalyst Jun 2013; Stepleader Digital Jul 2013; Google Analytics Sep 2013

The WRAL Mobile News app audience has been growing rapidly since 2008. Our mobile apps allow advertisers to connect with WRAL’s loyal audience anywhere, any time through highly visible, exclusive ad positions.

WRAL News apps are available for iPhone, iPad, Android, and Kindle.

20MMAVG. MONTHLY

PAGE VIEWS

255kAVG. MONTHLY

UNIQUES

WRAL WEATHER APPS

Weather App Stores 7-day forecasts for U.S. cities and access our exclusive iControl radar and Futurecast.

Weather Alert App brings critical weather alerts via voice and push notifications on user’s iPhone or Android.

Sources: SiteCatalyst Jun 2013; Stepleader Digital Jul 2013; Google Analytics Sep 2013

1.3MMAVG. MONTHLY

PAGE VIEWS

53KAVG. MONTHLY

UNIQUES

215KAVG. MONTHLY

PAGE VIEWS

15KAVG. MONTHLY

UNIQUES

HighSchoolOT.com provides extensive coverage of high school/prep sports in and around the North Carolina Triangle area.

The site includes scores, schedules, stats, photos, video highlights and more from the area's biggest games.

A unique opportunity to target a demographic of teenagers. Parents, friends, family, teachers, and coaches are also paying attention.

HIGH SCHOOL OT

16MMDESKTOP PAGE VIEWS IN 2013

1.3MMUNIQUES

IN 2013

3.2MMMOBILE PAGE

VIEWS IN 2013

22KFOLLOWERS

GO ASK MOMGoAskMom is the place for moms to learn about food, health, fashion, technology and family friendly events in around the Triangle area of North Carolina.

Bloggers Sarah Hall, WRAL-TV's Amanda Lamb and Mix 101.5's Lynda Loveland contribute weekly blog posts.

Sarah Hall also makes regular appearances on WRAL-TV News.

344KAVG. MONTHLY

PAGE VIEWS

106,000KAVG. MONTHLY

UNIQUES

1,500FOLLOWERS

5,700LIKES

Sources: Adobe SiteCatalyst Feb 2014; Stepleader Digital Feb 2014; Google Analytics Feb 2014

OUT & ABOUTOut and About is the source for what’s happening in the Triangle - dining reviews, party pics, movie listings and more!

Our content is diverse, so it garners a wide range of readers – from folks looking for what live music is happening tonight to a family trying to find the latest movie listings.

13MMMONTHLY

PAGE VIEWS

1.3MMMONTHLY UNIQUES

3KLIKES

6KFOLLOWERS