8/13/2019 wp_06 -An Investigation into the New Product Process
1/17
An Investigation into the
New Product Process:
Steps, Deficiencies, and Impact
Reference Paper #6By Dr. Robert G. Cooper,
Dr. Elko J. Kleinschmidt
Compliments of:
Stage-Gate International andProduct Development Institute Inc.
For information call +1-905-304-8797
This article appeared in J. Product Innovation Management1986, Volume 3, No. 2, pp 71-85
Product Development Institute Inc. 2000-2013Product Development Institute Inc. and Stage-Gate are registered trademarks.
Logo for Product Development Institute Inc. used under license by Stage-Gate International.
Logo for Stage-Gate used under license where appropriate.
Product Innovation Best Practices Series
www.stage-gate.com
8/13/2019 wp_06 -An Investigation into the New Product Process
2/17
2000 2013 Product Development Institute Inc www stage-gate com
8/13/2019 wp_06 -An Investigation into the New Product Process
3/17
2000 2012 Product Development Institute Inc www stage-gate com 2000 2013 Product Development Institute Inc www stage-gate com
8/13/2019 wp_06 -An Investigation into the New Product Process
4/17
2000 2012 Product Development Institute Inc www stage-gate com 2000 2013 Product Development Institute Inc www stage-gate com
8/13/2019 wp_06 -An Investigation into the New Product Process
5/17
2000 2012 Product Development Institute Inc www stage-gate com 2000 2013 Product Development Institute Inc www stage-gate com
8/13/2019 wp_06 -An Investigation into the New Product Process
6/17
2000 2012 Product Development Institute Inc www stage-gate com 2000 2013 Product Development Institute Inc www stage-gate com
8/13/2019 wp_06 -An Investigation into the New Product Process
7/17
2000 2012 Product Development Institute Inc www stage-gate com 2000 2013 Product Development Institute Inc www stage-gate com
8/13/2019 wp_06 -An Investigation into the New Product Process
8/17
2000 2012 Product Development Institute Inc www stage-gate com 2000 2013 Product Development Institute Inc www stage-gate com
8/13/2019 wp_06 -An Investigation into the New Product Process
9/17
2000 2012 Product Development Institute Inc www stage-gate com 2000 2013 Product Development Institute Inc www stage-gate com
8/13/2019 wp_06 -An Investigation into the New Product Process
10/17
2000 2012 Product Development Institute Inc www stage-gate com 2000 2013 Product Development Institute Inc www stage-gate com
8/13/2019 wp_06 -An Investigation into the New Product Process
11/17
2000 2012 Product Development Institute Inc www stage-gate com 2000 2013 Product Development Institute Inc www stage-gate com
8/13/2019 wp_06 -An Investigation into the New Product Process
12/17
2000 2012 Product Development Institute Inc www stage-gate com 2000 2013 Product Development Institute Inc www stage-gate com
8/13/2019 wp_06 -An Investigation into the New Product Process
13/17
2000-2012 Product Development Institute Inc.
Product Development Institute Inc. and Stage-Gate International are registered trademarks.
www.stage-gate.com 2000-2013 Product Development Institute Inc.
Product Development Institute Inc. and Stage-Gate International are registered trademarks.
www.stage-gate.com
J PROD INNOV MANAG R.G. COOPER AND E.J. KLEINSCHMIDT
1986:3:71-85
8/13/2019 wp_06 -An Investigation into the New Product Process
14/17
2000 2012 Product Development Institute Inc www stage-gate com 2000 2013 Product Development Institute Inc www stage-gate com
8/13/2019 wp_06 -An Investigation into the New Product Process
15/17
2000 2012 Product Development Institute Inc www stage-gate com 2000 2013 Product Development Institute Inc www stage-gate com
8/13/2019 wp_06 -An Investigation into the New Product Process
16/17
2000 2012 Product Development Institute Inc www stage-gate com
8/13/2019 wp_06 -An Investigation into the New Product Process
17/17
Stage-Gate International is the world's leading full-service provider of solutions which enable
organizations to improve their Product Innovation and Portfolio Management capabilities and
performance. Our clients include 5000+ organizations of all sizes across all industries.
Visit our website and subscribeto receive the latest research, information andcomplimentary articles to keep you current in product innovation!
+1-905-304-8797www.stage-gate.com