Wp identity ecosystem_v1_3-24-2015

Navigating the New Identity Ecosystem 3 Hurdles Facing Modern IT Professionals

The Big Data Problem The growing volume of big data and mobile, social and digital channels is causing customer identity data to become increasingly unmanageable, with IT stuck picking up the slack where yesterday’s user management solutions fall short. Fragmented customer identities and attributes scattered across domains and devices compound security risks and stunt business agility, leaving systems administrators to clean up compliance breaches and siloed data stores.

Modern businesses need a more effective, efficient and automated solution to solve today’s identity and access management (IAM) problems and remove service maintenance and reliability burdens from IT’s shoulders.

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This guide takes an in-depth look at 3 of the main hurdles facing IT today and the solutions that can be used to better navigate this new identity ecosystem.

3 Steps to Navigating the New Identity Ecosystem

1.  Complying with Privacy Regulations

2.  Centralizing Data Management

3.  Mobilizing Identity Data

“96% of businesses admit that they are not managing data effectively.”

KPMG - http://www.prnewswire.com/news-releases/kpmg-capital-study-reveals-96-percent-of-businesses-say-they-are-not-managing-data-effectively-240759191.html

Complying with Privacy Regulations Facebook’s “Like” button is pressed 2.7 billion times each day, and Twitter processes up to 143,000 tweets per second (Business Insider). With social networks projected to surpass 2 billion users by 2016 (Business Insider), unstructured data will only continue to grow and become increasingly important to businesses trying to more effectively understand and reach consumers.

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Beyond the difficulty of managing the technology and infrastructure to capture, store and process this volume of social data lies the ongoing task of maintaining social user records and data privacy compliance. User records must be updated on a perpetual basis as millions of consumers login to social networks to share content, update profile information and edit privacy preferences each day. A single social network API or privacy policy change can mean hours of complex queries, time-consuming data cleansing and involved infrastructure updates.

Complying with Privacy Regulations SOLUTION:

Gigya’s SaaS platform provides a single channel between your domain and social APIs to automate social data management across a variety of social networks. As consumers modify their social profile information, Social Sync synchronizes associated user records in real-time. Identity Compliance auto-deletes non-basic account information when application permissions are revoked.

This level of automation saves valuable IT resources, with 56% of IT executives reporting more than 50% time savings by using Gigya technology to manage social updates and database infrastructure, compared to maintaining it on their own.

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Centralizing Data Management While social data is becoming a growing wealth of customer intelligence, it is merely one piece of the customer identity puzzle. Social data drives real value and performance when placed in the context of additional behavioral data and business intelligence. However, businesses today are still struggling with identity data management (IDM) and the challenge of unifying siloed, unsynchronized user stores into a single record of truth. Manual data aggregation remains a fact of life for 81% of the workforce (Kapow Software), with IT bearing the brunt of the work to consolidate and centralize customer identity data.

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Centralizing Data Management SOLUTION: Gigya’s cloud-hosted Profile Management not only stores social data, but is designed to hold and consolidate social, transactional and behavioral data. Profile Management provides businesses with a solution for associating consumer identity with on-site behavior, serving as a centralized data hub and providing the complete framework for customer identity management.

REST architecture makes Gigya's platform easily configurable and multi-scalable with web, mobile and desktop applications. The dynamic-schema design of Profile Management is fully indexed for simplified queries, and offers flexible export/import capabilities to and from existing systems, without the hassle of pre-configuring database fields.

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“Businesses cite the inability to automate structured and unstructured data quickly and effectively among their biggest challenges, with 60% noting that big data projects typically take at least 18 months to complete.”

KAPOW SOFTWARE - http://kapowsoftware.com/company/news/press-releases/IDG-RESEARCH-SURVEY-EXPOSES-PENT-UP-DEMAND-FOR-CONSUMABLE-BIG-DATA-TO-MAKE-IT-RAPIDLY-ACTIONABLE

Mobilizing Identity Data As businesses face increasing pressure to become data-driven, decision makers across the organization place a growing burden on IT to turn this identity data into actionable customer insights. Days are often spent working overtime to crunch numbers and create reports for marketing, sales and C-Suite execs to quickly digest, many of which are outdated well before completion.

Enabling the use of first-party customer data and intelligence in existing marketing campaigns and business initiatives is another issue, with technology leaders forced to query individual data silos and manually port aggregated intelligence into third-party platforms. In fact, 42% of executives cite integrating data technology into existing systems as one of their greatest challenges (KPMG).

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Mobilizing Identity Data SOLUTION: Gigya’s web-based Customer Insights dashboard offers an actionable view of end-user data housed in Profile Management, providing non-technical decision makers with the insights necessary to extract and harness the economic value of customer identity. Run complex queries based on any number of attributes to build targetable audience segments with no code required, and save and export both out-of-the-box and custom reports.

The NEXUS Partner Ecosystem consists of over 50 integrations between Gigya's service and 3rd party marketing databases and automation tools, as well as on-premise data stores. Both in-house and partner-supported ETL capabilities allow automatic, bi-directional synchronization across systems, both via SFTP-based and API-based integrations.

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Key Takeaway The new identity ecosystem demands a modern suite of solutions that empowers IT to fully harness and take control of consumer data. By reducing the service and maintenance burdens associated with social and identity data, IT leaders can spend more time focusing on impactful and strategic analysis and developments.

About Gigya Gigya helps clients build better customer relationships by turning unknown visitors into known, loyal and engaged customers. With Gigya’s technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles, and provide better products and experiences through integrations with leading marketing and service applications. More than 700 of the world’s leading brands rely on Gigya to build identity-driven relationships and to provide scalable, secure Customer Identity Management.