WOWIntegratedMarketingBOOK

MARKET TRACTION / GROWTH HACKING

WEB AND APP DEVELOPMENT

BRAND AND DESIGN

STRATEGIC CONTENT DEVELOPMENT

MULTIMEDIA AND VIDEO

EVENTS and PUBLIC RELATIONS

Integrated MarketingLAUNCHING NEW IDEAS

©2014 WildOutWest, LLC

©2014 WildOutWest, LLC INTEGRATED MARKETING

MULTIMEDIAAPPLICATIONS

WidgetsWeb Applications

Mobile

COMMUNITIES

Episodic features designed to develop

interaction andinterest

USER GEN.CONTENT

Video / SharedPictures

CrowdsourcedContent

Social / Professional/ RelatedNews / Feedback LoopsInformational ServicesCommunity of Customers

FacebookmySpaceTwitterLinkedinYelpHi5bebo

MobileYouTube/VimeoCurrent TVLast FMandWidgetizedContent

LiveCastYouTubeBlippRever

Portal NewsCrowd Sourced ContentBlog CommunitiesBroadcast and Print

DiggStumbleUponYelpWikipedia

NEWSTwitter / blogs

podcastsRSS etc.

SMS /Voice eBooks

SEARCHSEO

Social SearchWikis

PARTNERSHIPSReferrals

Affiliate MarketingVARS

Retail Channels

WebSiteWebPresence

Brand Interact

Inform / Transact

BRAND ANDMESSAGING

ProductServicesEvents

DIRECTMARKETING

CatalogsDirect MailCoupons

email

ADVERTISINGBroadcast

Paid SearchWeb

Integrated Marketing

©2014 WildOutWest, LLC INTEGRATED MARKETING

Relationship MarketingIn this information age, every unimaginative product or service is doomed

to struggle as a commodity. There are simply too many choices and

customers are no longer demonstrating unwavering loyalty because a logo

and a slogan has been pounded into their heads.

So how do you get your idea into the hearts and minds of your customers,

staff, suppliers and investors? We believe that people universally form

stronger relationships with the things they value. We begin by defining the

essential value proposition, then work to create communications that

connect this value with a strong sense of humanity and emotion. The

identity of the brand becomes a personality, that people can connect with.

©2014 WildOutWest, LLC INTEGRATED MARKETING

7.0 Love / blind Faith

6.0 Evangelism

5.0 Preferred

4.0 Valued

3.0 Known

2.0 Skeptical

1.0 Noticed

0.0 Unknown

-1.0 Misunderstood

-2.0 Distrusted/Disliked

Inactive untapped potential

Watches and reads content

Will visit a site, request info, brochure

May share, depending on faith

Likely to share, depending on opportunity

Likely to share, depending on opportunity

Commentator: Shares and comments broadly

Commentator: Shares and complains broadly

Producers: Creates content on your behalf

Curators: Hosts of events, wikis, blogs etc.

PR/ ADVERTISING / DIRECT MARKETING

REPUTATION MANAGEMENT / PR

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Membership

Value Proposition: IDEAS

GET NOTICED

Common Objections

Differentiation

ReferralPrograms

Service

SelectOfferings

Value PVV roposition: IDEAS

Common Objections

Differentiation

6.0 EVANGELISTS

4-5 ACTIVECUSTOMERS 7.0

1-4 COMMUNITY /WEB FRANCHISE

Relationship Marketing

©2014 WildOutWest, LLC INTEGRATED MARKETING

Moving forward from the brand identity, communications are developed

from the perspective of an enduring relationship, with messages in context

based on the state of the relationship.

We have developed a framework for managing brand relationships. Just

as with inter-personal relationships, brand relationships proceed through

steps that can be defined, mapped, and supported. We have developed a

systematic approach to understanding the stages that people commonly

follow during their interaction with a brand.

This may seem obvious, but for decades now the top consultants in

branding have been telling everyone that the holy trinity of branding is

“consistent, clear and authentic”. Continue to buy into the last two points,

definitely, but in place of consistent, we would choose “valued”.

The difference is that it is necessary to speak in terms of what’s relevant to

the customer. Because nobody loves a robot.

©2014 WildOutWest, LLC INTEGRATED MARKETING

Executive Team

Sarika Batra, Director / Executive ProducerFounder, Executive Producer and on-Air talent for Andaaz TV. Sarika has been instrumental in the development of multimedia and corporate content for Intelius, MoonExpress and inome. She leads multimedia production.

David Shantz, Creative DirectorDavid has been responsible for marketing leadership for over a dozen high profile, funded/acquired start-ups as well as the creative lead on initiatives

for established companies. Naming, branding, UI/UX and all aspects of

integrated digital marketing. See Linked-In Profile for more

Paul Bohan, Producer, Tech LeadTech lead and app developer, project manager. Paul has an audio

production studio and is developing applications for IOS and Android platforms. Developer of complex apps and web properties. Founder of

Bohan Group, mortgage analytics software.

Nicole Lundeen, App Developer / FatRedCouchNicole is the founder of FatRedCouch, a subsidiary partner company of

WildOutWest involved with the development and production of Apps., based in the original Pixar/ ILM building in San Rafael. Over 20 application titles

launched in collaboration with WOW.

©2014 WildOutWest, LLC INTEGRATED MARKETING

UI / site design

OUR WEBSITE GOES INTO MORE DEPTH ON RESOURCES FOR DEVELOPMENT

©2014 WildOutWest, LLC INTEGRATED MARKETING

A great name is central to the success of any venture.It is the foundation of the brand and makes a connection at

every touchpoint. Our firm is regularly engaged at the top levels to navigate the complex balancing act that is required

to secure international trademarks.

‣ Trademark availability

‣ Path to the Top Level Domain

‣ Consensus with management team / partners

‣ Makes a connection with the market

‣ Phonetic transparency with suitability across a broad

range of languages and cultures

WOW has secured more than 40 international trademarks. We have processes, procedures and resources in place to

develop world class brands.

For more background on our work in naming

visit our site: MORE ON NAMING

Name/Trademark Development

CREDIBILITY

MEMORABILITY

OWNERSHIP

POSITIONING

0-1028%

credibility

positioning8 5 9 5

DOMAIN: .com / .net = WOWTrademark search notes: Open, no known concerns

AL0-1028% 0-10

28% 0-516%

27TOT

Defenders of the Internet Economy

The word Kaiban translates into Japanese as "keeper of Castle". The heritage is one of protection. The word intimates ideas of

strength and security and intelligence also. A unique name with integrity as a brand.

©2014 WildOutWest, LLC INTEGRATED MARKETING

Our team includes premier talent for video production. We can take multimedia

projects from storyboards to web optimization.

‣ 3D Animation

‣ Appisodic Content

‣ Multimedia

‣ Infographics

‣ Strategic Content Development

Multimedia / Production

CLICK ON VIDEOS TO VIEWSarika in studio

©2014 WildOutWest, LLC INTEGRATED MARKETING

THE START OF A CONVERSATIONAL RELATIONSHIP

The marketer is hosting a party

Imagine the role of marketing as being less about crafting clever

mass communications and much more a role of social director,

who engages guests to participate, interact and share.

• Join people’s lives rather than intrude on them.

• Participate in open discourse.

• Make it fun, educational, informative.

• Contribute to the wealth of the whole first

• Respect and understanding is earned, not by pushing

messaging, but by standing for something real and being

consistent with integrity.

©2014 WildOutWest, LLC INTEGRATED MARKETING

Social AnimalsWe are social animals. Organic and interdependent.Communities revolve around understanding and self expression. They depend on the contributions of members. Participation is the greater reward.

Marketing in this environment is not about peddling - there is a much greater opportunity in terms of developing enduring relationships which will deliver dividends over time.

FRAMEWORK FOR THE SOCIAL WEB

Emotional Connections vs. DataEntertainment and Mutual gain vs. MessagingRelationship vs. Transaction

©2014 WildOutWest, LLC INTEGRATED MARKETING

So what’s your Big Idea?One of the most important elements of effectively driving conversations is to have a theme - a position, a reason. This needs to be a big, big idea. Your organizing principal. The thing that makes you better or different.

The big idea needs to be sustainably differentiated and needs a huge element of human emotion attached to it.

It’s what everyone else ISN’T. It’s what the competition NEVER DOES, its the opposite of what everyone ALWAYS DOES. Your Big idea is central. If you don’t have it, practically everything is a waste of time...

©2014 WildOutWest, LLC INTEGRATED MARKETING

1 CommunicationMessaging within communities and networks has driven virality for companies like Skype, Facebook, MySpace, and even Fax machines. Since you can’t communicate with others who have the tool until you get it, communication works to drive virality where the medium requires some sort of membership.

2. InvitationsMake it easy for users to invite all their friends. Give the membership reasons to send messages to friends for something other than invitations to join. Possibly even make it hard for them not to. Email, IM, VM and community apps.

4. PlatformsConsider Ebay: perhaps the best example of a strong franchise where use of a platform drives further adoption in a virtuous cycle. Get your users to do something that involves others in a way that engages them to use the platform. Then get them involved in building the community.

5. User Generated ContentWhen you give people an opportunity to contribute content, the result can be high levels of traffic. This sort of traffic uniquely drives results in organic search. YouTube, Wikipedia and Yelp are probably the best examples of this.

6. Emotional ConnectionsCountless Facebook and OpenSocial applications have taken advantage of surveys, comparisons and other fun games designed to drive virality. Big growth can be realized from getting users to input some data and gave them information about themselves (whether it be an IQ test, which sort of Superhero you are, or contact info on old friends)3. Widgets and Apps

Instagram and Snapchat plus a host of others have done a great job here. Increased penetration in an existing community makes it more likely that a new user will see one of your widgets and want to get something similar. Increasing returns to scale means that the big get bigger faster. The challenge here is in effectively seeding distribution of widgets amongst opinion leaders and early adopters etc.

7. PaidThere have been several businesses that successfully grew by paying both new and inviting users. The economics can make this more difficult for media models than commerce models. However, it can drive a lot of new adoption and did for AllAdvantage and Paypal.

7waysto  break  intonew  markets

©2014 WildOutWest, LLC INTEGRATED MARKETING

Effective Search is the result of effective integrated marketing NOT just SEO

Building strong online brands is all about search optimizationand owning the right keywords and search terms – these can be built into every touch point.

Effective search optimization goes so far beyond Meta-tagging and back-link. A deeper strategic approach is required:

- Advantages of PPC /paid search to advance organic results- Importance of integrated key words across all digital media- Strategies that understand, anticipate and capitalize on competitive

positions.- Planning and managing paid search- Effective use of landing pages and sub-domains- Local vs. Global- Enhanced search with social networking and blogging

©2014 WildOutWest, LLC INTEGRATED MARKETING

Actionable MetricsMEASURE ONLY WHAT YOU CAN ACT ON

Metrics are actually vital to conversations. Systems, processes and technologies can get as sophisticated as your requirements will allow. Its all changing constantly. There are some common sense rules to guide you:

1. Measure what’s important and measure it in a way that is usable: 2. Hypothesise customer life cycle3. Test, measure iterate and improve4. Target conversion metrics that are actionable- Effective use of landing pages and sub-domains- Local vs. Global- Enhanced search with social networking and blogging

METRIC Conv. % Est.Value

Site Visits 100% $0.01Not Abandon 70% $0.05

Successful 1st 30% $0.25Viral Activity 5% $2.50

Refer 1+ users 3% $2.00Refer 10+ 0.2% $15.00

Minimum 2% $5.00Break Even 1% $30.00

Acquisitions

Retention

Referral

Revenue

©2014 WildOutWest, LLC INTEGRATED MARKETING

Corporate Clients

VIEW FULL PROFILES

FastForward brand rollout enabling payments via ClubCard

Atomic Tangerine venture-consulting spin-off

Launched HP Domain suite of products

Velosant, supply chain management Encorus - mobile payments platform

Marketing for OCLI global optronics division

launched Enrich for Brands initiative/product line

©2014 WildOutWest, LLC INTEGRATED MARKETING

New VenturesWe have developed resources and experience specific to launching

new ventures and products. Our approach is iterative and always

focussed on validation from the market. We are driven by actionable

metrics designed to inform the process of dialing in the lowest costs

of customer acquisition and time to market factors.

We are a combination of developers and marketers who get things

done...we live in the start-up ethos.

©2014 WildOutWest, LLC INTEGRATED MARKETING

MoonExpress Rebranded and relaunched the company website, with a new parallax scrolling site, video and multimedia content.

www.moonexpress.com Detailed Profile

GiveSurance We are incubating this new venture, which is replacing a tired advertising model for insurance marketing with a bold new cause initiative that supports charitable donations. www.givesurance.com Detailed Profile

FatRedCouch Launched new venture that has a unique model in Digital app publishing. WOW is an equity partner in this venture.

www.fatredcouch.com Detailed Profile

RichRelevance Founded by David Selinger, who developed the relevance engines of Amazon. We launched the EnRich-for-Brands product line with web, app and video content www.richrelevance.com

CoAlign FDA approved medical device for lumbar spine procedures. We launched this company from name/brand through to all aspects of marketing. Website, anatomically correct product animations. Sales Support

www.CoAlign.com Click for Complete Profile

VIEW FULL PROFILES

©2014 WildOutWest, LLC INTEGRATED MARKETING

EpicFusion Spin-off of EpicData, this company is the leading factory automation technology in China, both enterprise and Opensource. All marketing

www.epicfusion.com This company has gone public since launch in 2013

myProtoge / 48 Factor Supporting parents in fundraising and management of 529 savings plans. CRM and platform for Social fundraising and brand sponsorship. www.48factor.com This is in stealth - ask us for a demo.

Graphita Expressive Graphical effects for photographic images. We developed this drag-and-drop web application. Raised funding and took to market. www.graphita.com Detailed Profile

Etuda Interactive platform and marketplace for distance learning and tutoring. Whiteboard/video/open text and interaction for a virtual classroom. www.etuda.com This is in stealth - ask us for a demo.

BuyerFirst Real Estate Brokerage model dedicated to buyers only. Developed name/brand and matching engine that performs much like a dating site for real estate buyers. This is in stealth - ask us for a demo.

VIEW FULL PROFILES

©2014 WildOutWest, LLC INTEGRATED MARKETING

Benson Assoc.

Small cap investment fund, grew to $1B in funds under management and was acquired by Wells Fargo - no longer online. Brandmark features the olive branch from the clutches of the eagle on the back of a dollar bill, with a small gold olive.

Velosant Launched this brand as a rollup strategy for FIRST DATA (fortune 100) start-up. Supply Chain Management Taxware/ORACLE acquired by OpenHarbor

No longer online - see profile on our website.

Altamira Software Image editing software, pioneered transparency. Launched the company with Eric Lyons and Alvy Ray Smith (Founder of PIXAR)

Acquired by Microsoft altamirasoftware ref

Morphic Large scale project management technology / software development funded as a DOE project and scoped to include commercialization of the IP. Company was acquired, www.morphic.com

Bohan Group Analytics software for mortgage industry. Grew to $120M and was acquired by First American Title, was estimated to be used in 60% of REIT transactions by 2007. - no longer online

VIEW FULL PROFILES

©2014 WildOutWest, LLC INTEGRATED MARKETING

NAVIO Was a pivot from Aplaud Technologies, Founded by Stefan Roever (Encorus/Brokat founder) Funded for $26M institutional venture funds.

Name/Brand/Web

Encorus Technologies Acquisition of German Company Brokat Technologies and roll-up with other mobile payment technologies. Name/Brand/Web

Acquired by QPass See complete profile on our site: Encorus

Aplaud Technologies Digital Rights Management platform for mobile transactions. Founded by Stefan Roever, was to become Navio as part of a pivot to new business model.

Bambu Rum/ BullDog Gin WildOutWest incubated this company at its earliest stages, developed brands, invested. Currently BullDog is #1 premium gin in several markets. Recently secured an important distribution deal with Campari

www.bulldoggin.com

Atomic Tangerine Venture Consulting spin-off of SRI. launched in 2000, and subsequent $150M in funding, offices in SF, NY, London, Munich, Tokyo.

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LONDON DRY GIN

©2014 WildOutWest, LLC INTEGRATED MARKETING

ClearBlue Technologies A rollup of seven significant national data centers combined with the launch of a new complete managed IT offering for midmarket corporate business - Internet/Phone/data/mobile. Acquired by Navisite

HP Domain Complete launch for Hewlett Packard’s Enterprise Group suite of internet support solutions. Platform, QOS, personalization. Launch was a $750k event at the SF Stock Exchange and then SkyDeck. Multimedia/Video/Event

Nimbula Rename of private/public cloud management solution. Enabled users to build/manage/deploy EC2 like cloud computing. Chris Pinkham, Sequoia / Accel Funded, Acquired by Oracle in 2013

Varitan Capital Peer-to-peer private mortgage marketplace. We developed a working model that was funded, staffed and making deals. Company suffered from regulatory and management issues.

CoRelation Real-time relational preferences engine that was a precursor to Amazon’s relevance engine. Founded by MIT grads, acquired by DigiMine

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©2014 WildOutWest, LLC INTEGRATED MARKETING

ACTONA Network data storage management technology originally developed in Israel, funded by Sequoia. Acquired by Cisco

MPower / 401K Forum From kitchen table of the founder, Drake Mosier, to the world standard in 401k plan participant advice and $150M+ funding.

Acquired by Morningstar

Fuselabs (primarily naming) Launched brand for Microsoft. FuseLabs inspires partnerships around new social, real-time, and media-rich experiences for home and work. FuseLabs

BMW We developed a corporate identity system for BMWs international dealership network and evolved this to include MINI also.

The model is still in use today.

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™

©2014 WildOutWest, LLC INTEGRATED MARKETING

Events

©2014 WildOutWest, LLC INTEGRATED MARKETING

WildOutWest Project Profiles

WildOutWest Site

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©2014 WildOutWest, LLC INTEGRATED MARKETING

‣ Names, Trademarks, Domains

‣ Brand / Design

‣ Websites and Application Development for Web and Mobile

‣ Multimedia: Video, Infographics

‣ Marketing: Advertising, Promotion and Customer Acquisition

‣ Social Media and a broad range of Digital Marketing

‣ Conferences and Event Marketing

‣ Presentations Pitches, Product Demos and Keynotes

‣ Growth Hacking

Scope of Expertise