MARKET TRACTION / GROWTH HACKING WEB AND APP DEVELOPMENT BRAND AND DESIGN STRATEGIC CONTENT DEVELOPMENT MULTIMEDIA AND VIDEO EVENTS and PUBLIC RELATIONS Integrated Marketing LAUNCHING NEW IDEAS ©2015 WildOutWest, LLC
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
MARKET TRACTION / GROWTH HACKING
WEB AND APP DEVELOPMENT
BRAND AND DESIGN
STRATEGIC CONTENT DEVELOPMENT
MULTIMEDIA AND VIDEO
EVENTS and PUBLIC RELATIONS
Integrated MarketingLAUNCHING NEW IDEAS
©2015 WildOutWest, LLC
©2015 WildOutWest, LLC INTEGRATED MARKETING
Finding New MarketsWe have developed resources and experience specific to launching
new ventures and products. Our approach is iterative and always
focussed on validation from the market. We are driven by actionable
metrics designed to inform the process of dialing in the lowest costs of
customer acquisition and time to market factors.
We are a combination of developers and marketers who get things
done...we live in the start-up ethos. We are called WildOutWest,
because we go where no one has gone before and bring civilization.
©2015 WildOutWest, LLC INTEGRATED MARKETING
7.0 Love / blind Faith
6.0 Evangelism
5.0 Preferred
4.0 Valued
3.0 Known
2.0 Skeptical
1.0 Noticed
0.0 Unknown
-1.0 Misunderstood
-2.0 Distrusted/Disliked
Inactive untapped potential
Watches and reads content
Will visit a site, request info, brochure
May share, depending on faith
Likely to share, depending on opportunity
Likely to share, depending on opportunity
Commentator: Shares and comments broadly
Commentator: Shares and complains broadly
Producers: Creates content on your behalf
Curators: Hosts of events, wikis, blogs etc.
PR/ ADVERTISING / DIRECT MARKETING
REPUTATION MANAGEMENT / PR
AD
VE
RTIS
ING
/ PR
OM
OTIO
N
PU
BLIC
RE
LA
TIO
NS
SO
CIA
L N
ET
WO
RK
S
DIR
EC
T M
AR
KE
TIN
G
SA
LE
S / S
ER
VIC
E
Membership
Value Proposition: IDEAS
GET NOTICED
Common Objections
Differentiation
ReferralPrograms
Service
SelectOfferings
Value PVV roposition: IDEAS
Common Objections
Differentiation
6.0 EVANGELISTS
4-5 ACTIVECUSTOMERS 7.0
1-4 COMMUNITY /WEB FRANCHISE
Connecting with Customers
Every new venture or initiative starts out essentially unknown. We are experts
at how you get to a trusted relationship. A transaction, and then onwards.
©2015 WildOutWest, LLC INTEGRATED MARKETING
MULTIMEDIAAPPLICATIONS
WidgetsWeb Applications
Mobile
COMMUNITIES
Episodic features designed to develop
interaction andinterest
USER GEN.CONTENT
Video / SharedPictures
CrowdsourcedContent
Social / Professional/ RelatedNews / Feedback LoopsInformational ServicesCommunity of Customers
FacebookmySpaceTwitterLinkedinYelpHi5bebo
MobileYouTube/VimeoCurrent TVLast FMandWidgetizedContent
LiveCastYouTubeBlippRever
Portal NewsCrowd Sourced ContentBlog CommunitiesBroadcast and Print
DiggStumbleUponYelpWikipedia
NEWSTwitter / blogs
podcastsRSS etc.
SMS /Voice eBooks
SEARCHSEO
Social SearchWikis
PARTNERSHIPSReferrals
Affiliate MarketingVARS
Retail Channels
WebSiteWebPresence
Brand Interact
Inform / Transact
BRAND ANDMESSAGING
ProductServicesEvents
DIRECTMARKETING
CatalogsDirect MailCoupons
ADVERTISINGBroadcast
Paid SearchWeb
Integrated Digital Marketing
We like to think of marketing like hosting a party. We are looking for the ways to
invite interesting people and to bring them along, you need interesting content.
©2015 WildOutWest, LLC INTEGRATED MARKETING
Executive Team
Sarika Batra, Executive ProducerFounder, Executive Producer and on-Air talent for Andaaz TV. Sarika has been instrumental in the development of multimedia and corporate content for Intelius, MoonExpress and inome. She leads multimedia production.
David Shantz, Creative DirectorDavid has been responsible for marketing leadership for over a dozen high profile, funded/acquired start-ups as well as the creative lead on initiatives
for established companies. Naming, branding, UI/UX and all aspects of
integrated digital marketing. See Linked-In Profile for more
Paul Bohan, CTOTech lead and app developer, project manager. Paul has an audio
production studio and is developing applications for IOS and Android platforms. Developer of complex apps and web properties. Founder of
Bohan Group, mortgage analytics software.
Nicole Lundeen, App Development / FatRedCouchNicole is the founder of FatRedCouch, a subsidiary partner company of
WildOutWest involved with the development and production of Apps., based in the original Pixar/ ILM building in San Rafael. Over 20 application titles
launched in collaboration with WOW.
©2015 WildOutWest, LLC INTEGRATED MARKETING
UI / site design
OUR WEBSITE GOES INTO MORE DEPTH ON RESOURCES FOR DEVELOPMENT
©2015 WildOutWest, LLC INTEGRATED MARKETING
Our team includes premier talent for video production. We can take multimedia
projects from storyboards to web optimization.
‣ 3D Animation
‣ Appisodic Content
‣ Multimedia
‣ Infographics
‣ Strategic Content Development
Multimedia / Production
CLICK ON VIDEOS TO VIEW
Sarika in studio
MORE ON MULTIMEDIA PRODUCTION
©2015 WildOutWest, LLC INTEGRATED MARKETING
A great name is central to the success of any venture.It is the foundation of the brand and makes a connection at
every touchpoint. Our firm is regularly engaged at the top levels to navigate the complex balancing act that is required
to secure international trademarks.
‣ Trademark availability
‣ Path to the Top Level Domain
‣ Consensus with management team / partners
‣ Makes a connection with the market
‣ Phonetic transparency with suitability across a broad
range of languages and cultures
WOW has secured more than 40 international trademarks. We have processes, procedures and resources in place to
develop world class brands.
For more background on our work in naming
visit our site: MORE ON NAMING
Name/Trademark Development
CREDIBILITY
MEMORABILITY
OWNERSHIP
POSITIONING
0-1028%
credibility
positioning8 5 9 5
DOMAIN: .com / .net = WOWTrademark search notes: Open, no known concerns
AL0-1028% 0-10
28% 0-516%
27TOT
Defenders of the Internet Economy
The word Kaiban translates into Japanese as "keeper of Castle". The heritage is one of protection. The word intimates ideas of
strength and security and intelligence also. A unique name with integrity as a brand.
©2015 WildOutWest, LLC INTEGRATED MARKETING
MoonExpress Rebranded and relaunched the company website, with a new parallax scrolling site, video and multimedia content.
www.moonexpress.com Detailed Profile
GiveSurance We are incubating this new venture, which is replacing a tired advertising model for insurance marketing with a bold new cause initiative that supports charitable donations. www.givesurance.com Detailed Profile
FatRedCouch Launched new venture that has a unique model in Digital app publishing. WOW is an equity partner in this venture.
www.fatredcouch.com Detailed Profile
RichRelevance Founded by David Selinger, who developed the relevance engines of Amazon. We launched the EnRich-for-Brands product line with web, app and video content www.richrelevance.com
CoAlign FDA approved medical device for lumbar spine procedures. We launched this company from name/brand through to all aspects of marketing. Website, anatomically correct product animations. Sales Support
www.CoAlign.com Click for Complete Profile
VIEW FULL PROFILES
©2015 WildOutWest, LLC INTEGRATED MARKETING
EpicFusion Spin-off of EpicData, this company is leading factory automation in China, with both enterprise and Opensource technologies. Company will be publicly listed. We have executed on all marketing, name, brand site etc.
www.epicfusion.com
myProtoge / 48 Factor Supporting parents in fundraising and management of 529 savings plans. CRM and platform for Social fundraising and brand sponsorship. www.48factor.com This is in stealth - ask us for a demo.
Etuda Interactive platform and marketplace for distance learning and tutoring. Whiteboard/video/open text and interaction for a virtual classroom. www.etuda.com This is in stealth - ask us for a demo.
Graphita Expressive Graphical effects for photographic images. We developed this drag-and-drop web application. Raised funding and took to market. www.graphita.com Detailed Profile
Quona Capital Launch of $100M growth stage venture fundSpin-off of ACCION - worldwide leader in Inclusion Capital.
http://bit.ly/quona
VIEW FULL PROFILES
©2015 WildOutWest, LLC INTEGRATED MARKETING
Benson Assoc.
Small cap fund, grew to $1B in funds under management and was acquired by Wells Fargo. Brandmark features the olive branch from the clutches of the eagle on the back of a dollar bill, with a small gold olive.
Velosant Launched this brand as a rollup strategy for FIRST DATA (fortune 100) start-up. Supply Chain Management Taxware/ORACLE acquired by OpenHarbor
No longer online - see profile on our website.
Altamira Software Image editing software that pioneered transparency Launched the company with Alvy Ray Smith (Founder of PIXAR) and Eric Lyons
Acquired by Microsoft altamirasoftware ref
Morphic Large scale project management technology / software development funded as a DOE project and scoped to include commercialization of the IP. Company was acquired, www.morphic.com
Bohan Group Analytics software for mortgage industry. Grew to $120M and was acquired by First American Title, was estimated to be used in 60% of REIT transactions by 2007. - no longer online
VIEW FULL PROFILES
©2015 WildOutWest, LLC INTEGRATED MARKETING
NAVIO Was a pivot from Aplaud Technologies, Founded by Stefan Roever (Encorus/Brokat founder) Funded for $26M institutional venture funds.
Name/Brand/Web
Encorus Technologies Acquisition of German Company Brokat Technologies and roll-up with other mobile payment technologies. Name/Brand/Web
Acquired by QPass See complete profile on our site: Encorus
Aplaud Technologies Digital Rights Management platform for mobile transactions. Founded by Stefan Roever, was to become Navio as part of a pivot to new business model.
Bambu Rum/ BullDog Gin WildOutWest incubated this company at its earliest stages, developed brands, invested. Currently BullDog is #1 premium gin in several markets. Recently secured an important distribution deal with Campari
www.bulldoggin.com
Atomic Tangerine Venture Consulting spin-off of SRI. launched in 2000, and subsequent $150M in funding, offices in SF, NY, London, Munich, Tokyo.
LONDON DRY GIN
VIEW FULL PROFILES
©2015 WildOutWest, LLC INTEGRATED MARKETING
ClearBlue Technologies A rollup of seven significant national data centers combined with the launch of a new complete managed IT offering for midmarket corporate business - Internet/Phone/data/mobile. Acquired by Navisite
HP Domain Complete launch for Hewlett Packard’s Enterprise Group suite of internet support solutions. Platform, QOS, personalization. Launch was a $750k event at the SF Stock Exchange and then SkyDeck. Multimedia/Video/Event
Nimbula Rename of private/public cloud management solution. Enabled users to build/manage/deploy EC2 like cloud computing. Chris Pinkham, Sequoia / Accel Funded, Acquired by Oracle in 2013
Varitan Capital Peer-to-peer private mortgage marketplace. We developed a working model that was funded, staffed and making deals. Company suffered from regulatory and management issues.
CoRelation Real-time relational preferences engine that was a precursor to Amazon’s relevance engine. Founded by MIT grads, acquired by DigiMine
VIEW FULL PROFILES
©2015 WildOutWest, LLC INTEGRATED MARKETING
ACTONA Network data storage management technology originally developed in Israel, funded by Sequoia. Acquired by Cisco
MPower / 401K Forum From kitchen table of the founder, Drake Mosier, to the world standard in 401k plan participant advice and $150M+ funding.
Acquired by Morningstar
Fuselabs (primarily naming) Launched brand for Microsoft. FuseLabs inspires partnerships around new social, real-time, and media-rich experiences for home and work. FuseLabs
BMW We developed a corporate identity system for BMWs international dealership network and evolved this to include MINI also.
The model is still in use today.
BuyerFirst Real Estate Brokerage model dedicated to buyers only. Developed name/brand and matching engine that performs much like a dating site for real estate buyers. This is in stealth - ask us for a demo.
™
VIEW FULL PROFILES
©2015 WildOutWest, LLC INTEGRATED MARKETING
Corporate Clients
VIEW FULL PROFILES
FastForward brand rollout enabling payments via ClubCard
Atomic Tangerine venture-consulting spin-off
Launched HP Domain suite of products
Velosant, supply chain management Encorus - mobile payments platform
Marketing for OCLI global optronics division
launched Enrich for Brands initiative/product line
©2015 WildOutWest, LLC INTEGRATED MARKETING
WildOutWest Project Profiles
WildOutWest Site
‣ This is the web site. We launched the PRODUCT site click the link: http://ow.ly/NNzxi
‣ This is the web application. We launched the company click the link: http://bit.ly/107NfE7
interactivemedia publishing
We create and publish immersive interactive titles on mobile platforms. We work with brands,
companies and authors to develop interactive titles ranging from children’s books to smart TV
appisodes, games and learning apps. We’ve developed powerful technology for publishing across
multiple platforms and as an integrated digital publisher can be your partner in taking titles to market.
Titles and AppsCompany Development Marketing
‣ This is the web site. We launched the company click the link: http://bit.ly/10DkR91
‣ This is the web site. We launched the company click the link: http://ow.ly/NNzRg
‣ This is the website, we launched the company click the link: http://bit.ly/1cB4lP5
‣ This is the t-shirt, we launched the company click the link: http://bit.ly/1cA4tjo
http://bit.ly/10DkR91
‣ These are billboards. We launched and funded the company click the link: www.bulldoggin.com
©2015 WildOutWest, LLC INTEGRATED MARKETING
‣ Growth Hacking
‣ New Ventures, New Markets, Iterative marketing
‣ Names, Trademarks, Domains
‣ Brand / Design
‣ Websites and Application Development for Web and Mobile
‣ Multimedia: Video, Infographics
‣ Marketing: Advertising, Promotion and Customer Acquisition
‣ Social Media and a broad range of Digital Marketing
‣ Conferences and Event Marketing
‣ Presentations Pitches, Product Demos and Keynotes
Scope of Expertise
©2015 WildOutWest, LLC INTEGRATED MARKETING
Events