Wound care – Overview • Online sales, celebrity endorsement and sponsorship of films and TV important; Walch (Lohmann Haas) has significant success online (reportedly leading disinfectant on Tmall’s Singles’ Day event in 2017) • Wound care expanded by launches from overseas players, with several opJng to launch brands via cross-border e-commerce channels; online sales (not tracked in topline) gaining prominence • India’s huge market for anJsepJcs & disinfectants dominated by DeNol, growing well thanks to associaJon with government’s Swachh Bharat (Clean India) hygiene & sanitaJon iniJaJve Market $mn mid-18 / mid-17 CAGR 17/13 1 USA 974.1 +4% +4% 2 China 568.0 +8% +7% 3 France 253.3 -1% +1% 4 Russia 251.8 +5% +18% 5 Brazil 239.9 +7% +7% 6 India 226.0 +15% +14% 7 Germany 186.0 +2% +4% 8 Italy 108.8 -1% -1% 9 Japan 108.2 -1% -1% 10 Mexico 90.9 +4% +7% 11 UK 85.3 -1% +1% 12 Spain 80.7 -1% +2% 13 Poland 71.3 +1% +8% 14 Australia 67.7 +3% +3% Leading wound care markets mid-2018 ( MSP, $mn) Wound care sales by segment mid-2018 (MSP, $mn) 1,805 (+4.1%) 1,727 (+5.4%) 773 (+5.4%) Wound care $4,305mn (+4.9%) Wound healers 42% AnKsepKcs & disinfectants 40% Topical anKbioKcs 18% • Emami’s Boroplus wound healer augmented via line extensions such as Boroplus Perfect Touch, A+P and celebrity endorsement
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Wound care – Overview · including Fair & Handsome skin firming cream and HE male grooming products • HE extended in 2017 with On-the-Go waterless face wash, posiJoned to cleanse
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