Would Bob the alien follow you

HOW TO BE A MUST-FOLLOW BRAND IN SOCIAL

12th July

Rule 1: How to be a must follow brand in social

DON’T FORGET YOUR CONTENT – IT MUST BE GREAT

ASK YOURSELF WOULD BOB THE ALIEN FOLLOW YOU?

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Rule 2: How to be a must follow brand in social

YOUR CONTENT MUST COMMUNICATE WHAT YOUR BUSINESS DOES

ASK YOURSELF, WOULD BOB THE ALIEN UNDERSTAND YOU?

Rule 3: How to be a must follow brand in social

STAND FOR SOMETHING – HAVE A CLEAR ROLE & POV

ASK YOURSELF, WOULD BOB THE ALIEN WANT TO SPEND TIME WITH YOU?

Rule 4: How to be a must follow brand in social

BE HUMAN

ASK YOURSELF, WOULD BOB THE ALIEN WANT TO CHAT TO YOU?

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Rule 5: How to be a must follow brand in social

BE THOROUGH. MONITOR WHAT WORKS, OPTIMISE, IMPROVE, TEST, LEARN, IMPROVE.

ASK YOURSELF, WOULD BOB THE ALIEN LIKE YOUR CONTENT MORE AND MORE