Mar 13, 2016
WHO WE ARE* T
he MM
PI-A w
ill be administered to individuals 16-18 years old, and the M
MPI-2 w
ill be administered to 18-24 year olds.
Worth Motorcycle Company, Inc. is a not-for-profit organization
whose aim is to impart at-risk youth and marginalized young people
with the various social and professional competencies required to
excel within the specialized field of vintage European motorcycle
restoration. We promote generalizable skill sets that emphasize
effective decision-making, conflict resolution, and occupational
preparedness.
Grounded in research literature, then guided by the competitive
requirements of the industry’s labor market, our training program
expects an unparalleled 48-52 week commitment from its
participants. Admissions is offered to individuals, young people
between the ages of 16-24, who evidence disproportionate rates of
long term, overall life dissatisfaction, likely to result in chronic social
and occupational underachievement.
In an attempt to offset the statistical overrepresentation of
school-age, ethnic minorities in non-academic environments, we
assess the clinical significance of reported behaviors through a
series of structured interviews and validated measures of mood
and personality, including the Minnesota Multiphasic Personality
Inventory (MMPI)* .
Pre, during, and post-intervention measures are administered
in order to quantify individual progress and program efficacy.
Additionally, our alumni program grants those who satisfy training
criteria, complete access to the facility’s resources.
“Education is that whole system of
human training within and without
the school house walls, which molds
and develops men.”
- W. E. B. Du Bois
OURSTORY
052312
“I know of no more encouraging fact
than the unquestionable ability of
man to elevate his life by a conscious
endeavor.”
– Henry David Thoreau
Walden
W.M.C.
02
Jeremy Malman, then a PhD student, and his long-time
friend, Edon Gottlieb, who, at the time, was fully immersed
in a rigourous apprenticeship under the renowned Michael
Barragan, initiated the conceptual framework of the program;
the result of an unforgettably synergetic exchange between
the two where they, very thoughtfully, described how
motorcycles and motorcycle maintenance had positively
impacted their lives in unexpected ways.
Both had spent a great deal of time working with at-risk youth
and young offenders in varying capacities, coupled with
the complementary nature of their respective professional
backgrounds, they were encouraged to further explore the
potential utility of a motorcycle restoration facility that
exposed inexperienced, and marginalized young people, to
the art of vintage motorcycle restoration.
An exhaustive review of the research literature yielded several
compelling findings. Most startlingly however, was the
conspicuously neglected practice of vocational mentorship.
Instead, many widely relied upon therapeutic strategies were
more closely aligned with failure and personal dissatisfaction
than anything else.
Considering the global programmatic shortcomings of the
organizations expected to serve this extremely vulnerable
community of young people, seemingly couched in habit and
outdated theoretical paradigms, we vowed to build something
better.
OUR STORY 02
“The study of the art of motorcycle
maintenance is really a miniature
study of the art of rationality itself.
Working on a motorcycle, working
well, caring, is to become part of a
process, to achieve an inner peace
of mind.”
– Robert M. Pirsig
Zen and the Art of Motorcycle Maintenance
We exclusively employ evidence-based interventions
with both measurable and publicized outcomes.
From the bikes we build to where we build them,
every element of the organization is grounded in
empirical data and a thorough understanding of the
analytical measures utilized to derive said results.
Our strict adherence to these ideological principles
eliminates many of the barriers to successful
treatment outcomes experienced by an overwhelming
percentage of disenfranchised young people. In the
absence of these sociopolitical barriers, our interns
are able to successfully navigate the more immediate
and generalizable challenges of our program.
Our technical mentors include many of the most
talented and respected men and women in the field.
Given our unique protocol, and our unwavering
commitment to cultural equity and evidence-based
intervention, all staff, consultants, and volunteers
are required to undergo a rigorous, 30-day training
program designed by published academics with
doctorate training in sociology, clinical psychology,
and humanistic criminology. Continuous professional
development seminars in multiculturalism and cross-
cultural communication are also mandated and
administered by many of the field’s top scholars.
HOW WE DO IT
04
Edon is the co-founder and Director of Operations of
Worth Motorcycles. After receiving his Bachelor of Fine
Arts from the School of Visual Arts in Manhattan, the
New York native’s unwavering interest in structures and
meticulous design compelled him to pursue a career as a
photographer. His aesthetic integrity yielded commercial
success, but after building his first bike, he learned that
success for him involved building motorcycles. To this
end, Edon sought an apprenticeship under the rigorous
supervision of renowned builder, ESE’s Michael Barragan.
Although long days and late nights were the rule rather
than the exception, Edon’s enthusiasm was unflappable.
He ravenously consumed all that Michael had to offer,
while simultaneously maintaining his commitment to
provide the same to another.
Jeremy Malman is the co-founder and Executive Director
of Worth Motorcycles. As a doctorate student, his research
emphasized the sociocultural mechanisms fueling our
modern day understanding of adolescent antisocial
behavior.
In addition to having worked with several adolescent
treatment centers, Jeremy has consulted on Senate
legislation, developed offender reentry pilot programs, and
partnered on projects with the NAACP, and LGBT. He was
also a competitive club racer, winning several Superstock
Rookie events at Louden International Speedway in New
Hampshire aboard his Triumph Speed Triple.
JEREMY MALMAN
CO-FOUNDER +
EXECUTIVE DIRECTOR
EDON GOTTLIEB
CO-FOUNDER +
DIRECTOR OF OPERATIONS
CHIA SCHMITZ
DIRECTOR OF STRATEGY &
DEVELOPMENT5Chia is a creative strategist and designer working in
New York. She completed her Bachelors in Business
Administration at Parsons The New School for Design,
where she majored in Design and Management. The focus
of her studies was design strategy with an emphasis
on ethnographic research, innovative design, product
development, and creative solutions for businesses and
non-profits. She completed her thesis work at Columbia
Business School where she participated in an intensive
luxury management course.
Chia currently works at Nue Studio Group as the Lead Art
Director & Creative Strategist, specializing in brand strategy
and design thinking with a focus on brand development.
WORTH
MOTORCYCLE
COMPANY
673 ST. JOHN’S PLACE
BROOKLYN, NEW YORK
11216
[email protected] | WORTHMOTORCYCLES.ORG
646.504.1565