WORTH Pilot Project Ref NO. 293/PP/ENT/CIP/13/B/N02C05.

WORTH Pilot Project Ref NO. 293/PP/ENT/CIP/13/B/N02C05

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WORTH Pilot Project Ref NO. 293/PP/ENT/CIP/13/B/N02C05

Operating team :

and lawyers from France UK Italy

A 2-year pilot project to prepare the launching of COSME in 2016Help European SMEs integrate up to date design competences to enhance their competitivenessProvide experience best practices to be replicated in COSMEProvide visibility encourage many companies to do the same (COSME or else)

WORTH aims to:• Create exciting opportunities for new product development• Support designers to adopt new techniques• Broker new partnerships between manufacturers, artisans and designers• Broaden production horizons through contemporary design and technologies

WORTH Pilot Project Objectives

WORTH project will initiate 30 partnerships between DESIGNERS and ENTERPRISES : manufacturers, retailers, craftsmen, technology companies)in fashion, textiles, jewellery, footwear, eyewear, furniture, leather industriesfrom different EU member states (and other CIP participating countries) to create innovative new productsunder the guidance of a professional Steering Board.

WORTH will provide coaching and strategic advice + help supportProduct developmentExhibition at trade fairs or other venuesIP rights organization and management.

How it works?Making connections and crossing borders with design, craft and manufacture across Europe

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Isabel Marant

Jean-Jacques Picart Conseil

Maurizio Galante

Rob Young

Pascale Mussart Hermès

Philippe RiberaLectra

Paola Bertola

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WORTH web platform

• an entrance for candidates + a hub of partnerships• a pool of online resources of the partners to share knowhow and post needs• online and real events to engage participants and relevant audiences• a database of designers, craftsmen, manufacturers, makers, artisans etc.

business models and best practices arising to support collaborative product development and best practice

knowledge transfer via case studies of successful collaborations and partnerships.

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3 types of eligible projects :

Eligible projects A

A.designer-based : designers or retailers looking for creative

opportunities to raise value added and/or explore different

products through different materials , finishes and manufacturing

processes that are new to the company

(examples : a footwear designer brand seeking to develop and launch a new line with wooden soles; a lighting designer seeking to integrate electroluminescent fibres or scent-encapsulating yarns in their products; a concept fashion retailer willing to launch bed linen collection )

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Eligible projects B

B. market-oriented : manufacturers seeking the integration of design capability

to expand existing or secure new customer base by improving design quality,

adding value to products or through innovative new products

(examples : a traditional seat maker trying to upgrade and update the style of their collections; a raincoat manufacturer willing to launch and market a waterproof handbag)

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Eligible projects CC.design technology-oriented : manufacturers

seeking to master modern developing or

prototyping techniques to improve flexibility,

reactivity and production management by

integrating updated design technology (pre-

industrial production phases) or technique. Such

partnerships could possibly receive help from

designers for new saleable ideas

(examples : a textile manufacturer willing to integrate low-cost printing techniques in design collection-making; a button manufacturer willing to integrate 3D-printer prototyping techniques; a garment branded manufacturer willing to integrate catwalk presentation techniques on their website)

Eligible leaders :

Enterprises :

not in process of receivership or bankruptcy,

positive cashflows

involve in the Project a minimum team comprising at least the top manager and

one dedicated senior staff

have a minimum of 3 full time employees

be willing to pay between 500-1,000 € to participate

develop and submit a well-considered project proposal, demonstrating strategic

vision and drive

have no or no significant experience in design.

Eligible leaders :

Designers : both strong creative energy and talent + realism

a prior successful experience in working with manufacturers

success in developing and selling their collections for at least 2 years

an understanding of market issues and market-related constraints

the need or strong wish to work with new types of manufacturer

a strong creative identity, talent and belief in their ideas

a clear articulation of the idea and purpose of the proposed project and the

desired outcome

credibility and relevance by industry endorsement.

Terms & Conditions:

• Partnerships must be trans-national

• Depending on the type of the project, there will be an entry fee of €500 to

€1000 per project paid either by enterprises (in case B and C) or by designers

(case A)

• A grant of € 10,000 on average may be awarded to designers (case B and C) or

businesses (case A) for prototypes, design fees, travel etc.

To get more information on the project : [email protected]

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22 ongoing partnerships, accepted in Rounds 1+2 by type of partnership :

- designers led : 10

- manufacturers led : 6

- technology oriented : 6

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22 ongoing partnerships, accepted in Rounds 1+2 by industry of destination

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22 ongoing partnerships, accepted in Rounds 1+2 by countries involved

Last selection will close on

December 15th, 2014

Please contact us as soon as possible if you are interested!

[email protected]