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WORLD’S TOP BRANDS
Prepared by:
Directory of Management e.PublicationsJuly (2011) Vol. 1, No. 1
Prepared by:Mujahid HanifStudent, Department of Management Sciences, The IslamiaUniversity of Bahwalpur, PakistanEmail: [email protected]
“If I had a brick for every time I’ve repeatedthe phrase Quality, Service, Cleanliness andValue, I thinkI’d probably beable to bridgeable to bridgetheAtlantic Oceanwith them.”—Ray Kroc
Ray Kroc wanted to build a restaurant system thatwould be famous for food of consistently highquality and uniform methods of preparation. Hequality and uniform methods of preparation. Hewanted to serve burgers, buns, fries and beveragesthat tasted just the same in Alaska as they did inAlabama.
Ray Kroc was looking for a partnership withMcDonald’s suppliers and he managed to createthe most integrated, efficient and innovative supplysystem in the food service industry.system in the food service industry.
Many McDonald’s suppliers operating today firststarted business with a handshake from Ray Kroc.
Right up until he died on January 14, 1984, RayKroc never stopped working for McDonald's. Evenwhen he was confined to a wheelchair, he still wentto work in the office in San Diego nearly everyto work in the office in San Diego nearly everyday.
Ray Kroc’s legacy continues to be an inspirational,integral part of McDonald’s today.