World’s 1 st AR Enhanced Yellow Pages Print Directory
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World’s 1st AR Enhanced
Yellow Pages Print Directory
2011 ‘This’ is our cover?!
There must be more!
1.2 m - There MUST be MORE!
AR 2011 – Excitement and Awe
So much more!
Directory 2011 - 2012
Front Cover AR Popping Game
Creative: goldenpages.ie AR: Augmented Minds GmBh Mobile Plugin: Metaio
Special Offers and Competitions
Household names like Dublin Zoo and
Supermacs
A multi-national approach – 3 months!
• 8 m Directories
• Android and iOS
• 4 Languages
• Ireland
• Portugal
• Belgium
Directory 2011 - 2012
Imagine Wimax AR
Creative: CawleyNea AR: Cawley Nea Mobile Plugin: Metaio and goldenpages.ie
Secret Island
Creative: CawleyNea AR: Cawley Nea Mobile Plugin: Metaio and goldenpages.ie
Results
• 2,000 app downloads per day for GP app • Countless articles and comments by media • Public and Customer response • Supported mobile sales • Great conversation with customers • Confidence!
A team which thinks outside the box!
LBA, Free WiFi in Dublin City Center!
Better Products = SayHi Wifi,
What’s Next?
What’s Next?
Takeaways
• Try AR! Even as a team building exercise on thinking ‘outside the box’
• goldenpages.ie – distributes to 1.2m homes and business
across Ireland – we go to print early Summer – don’t miss a great opportunity to get your AR Trigger delivered Nationwide.
• Leave lots of time for TESTING • goldenpages.ie and most Yellow Pages Directories are the
best source of POI Geo-Location data = great AR opportunities! Think Trigger, Think immersive 360 experiences, Think excellent Reach! Think
Thank You
Tweet about @goldenpages_ie #AR to be in with a chance of winning a nationwide classified Ad for your
business!
@goldenpages_ie @catweadick e:[email protected] #: +35316188000
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