Show Trend Video 4:22 min 1 APG WorldConnect - IT Trends 2012
Show Trend Video
4:22 min
1 APG WorldConnect - IT Trends 2012
2012 AIRLINE IT TRENDS SURVEYAPG WorldConnect, October, 2012APG WorldConnect, October, 2012
Tom KnierimSenior Manager, Marketing & Insight
SITA’S SURVEYS & METHODOLOGY
Passenger Self-Service Survey
• In association with Air Transport World
Airline IT Trends Survey
• In Association with Airline Business (14th
• In Association with Airline Business
Airport IT Trends Survey
3
Transport World
• Over 2500 passengers interviewed @ 6 major airports
• Airports included: Atlanta, Frankfurt, Abu Dhabi, Beijing, Mumbai, Sao Paulo
Airline Business (14Year)
• Airlines representing majority of the world passenger traffic
• Responses from all major regions and Airline Tiers
• Responses from airports operators representing airports
• Responses coveringall major regionsand airportssizes
APG WorldConnect - IT Trends 2012
RESPONDENTS 2012
Representing
53%53%of global passenger traffic
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SURVEY HIGHLIGHTS 2012
Vision and ambitions for 2015 ..and beyond
The Future of Direct Sales ChannelsThe Future of Direct Sales Channels
Social Media: Does it have a mainstream role
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VISION AND AMBITIONS FOR 2015...AND BEYOND
MOBILE APPS AND WEB WILL DOMINATE INTERACTION BEYOND 2015
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MOBILE APPS AND WEB WILL DOMINATE INTERACTION BEYOND 2015
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FUTURE OF DIRECT SALES CHANNELS
NEW SALES CHANNELS READY FOR TAKE-OFF?
By 2015,
12%of sales through mobile, social media and kiosks. media and kiosks.
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2008 2012 2015
MULTI-CHANNEL CAPABILITIES IN DIRECT ANCILLARY SALES BY 2015
Each new channel in use by at least
65% of airlines by 2015
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‘PERSONALISATION’ - A PRIORITY FOR DIRECT CHANNELS
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SOCIAL MEDIA: DOES IT HAVE A MAINSTREAM ROLE
WHERE DOES SOCIAL MEDIA PROVIDE MOST VALUE?
1.
2.
3.
of airlines plan to invest in social media; most make R&D investments91%
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MULTIPLE SOCIAL MEDIA APPS USED BY THE MAJORITY IN 2015
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Today
SELLING VIA SOCIAL MEDIA IS ACCELERATING
9 out of 10 Promoting via social media
Plans for embedded applications by 2015
Up 2-FOLD9 out of 10 Promoting via social media
63% Selling via social media
Up 2-FOLD
Up 4-FOLD
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BY 2015…..
Mobile will be the dominant channel, enriching the travel experience from booking to boarding and beyond
Airlines will get personal – selling direct to passengers through new channels
Social media will be a major platform for marketing, customer service and sales
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