World Wildlife Fund

World Wildlife FundWorld Wildlife FundLauren SummersLauren Summers

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Mission and ValuesMission and Values For more than 45 years, WWF has been protecting the future of nature. The world’s leading For more than 45 years, WWF has been protecting the future of nature. The world’s leading

conservation organization, WWF works in 100 countries and is supported by 1.2 million conservation organization, WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million globally. WWF's unique way of working members in the United States and close to 5 million globally. WWF's unique way of working combines global reach with a foundation in science, involves action at every level from local combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature. WWF's mission is the conservation of nature. Using the best available scientific and nature. WWF's mission is the conservation of nature. Using the best available scientific knowledge and advancing that knowledge where they can, they work to preserve the diversity knowledge and advancing that knowledge where they can, they work to preserve the diversity and abundance of life on Earth and the health of ecological systems by:and abundance of life on Earth and the health of ecological systems by:

protecting natural areas and wild populations of plants and animals, including endangered protecting natural areas and wild populations of plants and animals, including endangered species; species;

promoting sustainable approaches to the use of renewable natural resources; and promoting sustainable approaches to the use of renewable natural resources; and promoting more efficient use of resources and energy and the maximum reduction of promoting more efficient use of resources and energy and the maximum reduction of

pollution. pollution.  they are committed to reversing the degradation of our planet's natural environment and to they are committed to reversing the degradation of our planet's natural environment and to

building a future in which human needs are met in harmony with nature. They recognize the building a future in which human needs are met in harmony with nature. They recognize the critical relevance of human numbers, poverty and consumption patterns to meeting these critical relevance of human numbers, poverty and consumption patterns to meeting these goals.goals.

WWF’s goal for by 2020 is too conserve 19 of the world's most important natural places and WWF’s goal for by 2020 is too conserve 19 of the world's most important natural places and significantly change global markets to protect the future of nature.significantly change global markets to protect the future of nature.

Program Save Giant PandasProgram Save Giant Pandas Out of all the program’s that WWF participates in I believe the one that Out of all the program’s that WWF participates in I believe the one that

draws me in the most is the conservation of the Giant Panda. The giant draws me in the most is the conservation of the Giant Panda. The giant panda is the rarest member of the bear family and among the world’s most panda is the rarest member of the bear family and among the world’s most threatened animals. It is universally loved, and has a special significance threatened animals. It is universally loved, and has a special significance for WWF as it has been the organization's logo since 1961, the year WWF for WWF as it has been the organization's logo since 1961, the year WWF was founded. was founded.

Today, the giant panda's future remains uncertain. As China's economy Today, the giant panda's future remains uncertain. As China's economy continues rapidly developing, this bamboo-eating member of the bear continues rapidly developing, this bamboo-eating member of the bear family faces a number of threats. Its forest habitat, in the mountainous family faces a number of threats. Its forest habitat, in the mountainous areas of southwest China, is increasingly fragmented by roads and areas of southwest China, is increasingly fragmented by roads and railroads. Habitat loss continues to occur outside of protected areas, while railroads. Habitat loss continues to occur outside of protected areas, while poaching remains an ever-present threat. poaching remains an ever-present threat.

Great strides have been made in recent years to conserve the giant pandas. Great strides have been made in recent years to conserve the giant pandas. By 2005, the Chinese government had established over 50 panda reserves, By 2005, the Chinese government had established over 50 panda reserves, protecting more than 2.5 million acres - over 45 percent of remaining giant protecting more than 2.5 million acres - over 45 percent of remaining giant panda habitat – protecting more than 60 percent of the population. panda habitat – protecting more than 60 percent of the population.

InputsInputs

Priority placesPriority places-- The diversity of life isn't evenly distributed around the globe. It is The diversity of life isn't evenly distributed around the globe. It is concentrated in certain areas, making them a greater priority for conservation. concentrated in certain areas, making them a greater priority for conservation.

Global markets-Global markets- WWF has long known that our entire planet is one delicate and complex set WWF has long known that our entire planet is one delicate and complex set of relationships between species, people, habitats, governments and global market forces. We of relationships between species, people, habitats, governments and global market forces. We also know that meaningful conservation cannot take place without focusing on all of them. also know that meaningful conservation cannot take place without focusing on all of them.

Science- All conservation work at WWF is grounded in science. WWF’s Conservation Science Program (CSP) draws on powerful insights from biology, hydrology, oceanography and the social sciences to create new and effective approaches for protecting biodiversity.

Experts- Our strength is the amazing and dedicated people whose passion has created some of the planet's greatest conservation victories. We will achieve our ambitious goals through the efforts of WWF's peerless team of scientists, biologists and policy makers.

Partnerships- Partnerships play a key role in WWF's efforts to influence the course of conservation. We realize that alone we cannot hope to achieve our mission. Lasting conservation is achieved by collaborating with a range of extraordinary partners, from governments to local communities, from businesses to individual donors.  It is by leveraging the strengths of our collaborations and supporters that we are able to accomplish our greatest successes.

InputsInputs Government relations & policy- The primary work of WWF's government

relations team is to collaborate with the U.S. Congress and the administration in achieving WWF's natural places conservation mission, and to secure funding from U.S. government partners to support our conservation programs and fieldwork around the world.

Community conservation- At WWF we protect wildlife, preserve habitats and empower people to conserve resources while improving their livelihoods. Our community conservation program links improving human lives and conserving biodiversity. We understand the close relationship between humans and the environment, and incorporate elements of governance, gender, health and education into our conservation work.

Conservation finances- The Conservation Finance program at WWF works across many initiatives, all of which are designed to provide long-term, sustainable financing to biodiversity conservation. In partnership with governments, private industry, communities and NGOs, we develop financing solutions to protect and sustainably manage some of the most valuable natural resources in the world.

Species- These species not only need special measures and extra protection in order to survive, they also serve as umbrella species: helping them helps numerous other species that live in the same habitats.

ProcessProcess

WWF’s main role in China is to assist and influence WWF’s main role in China is to assist and influence policy level conservation decisions through policy level conservation decisions through information collection, demonstration of conservation information collection, demonstration of conservation approaches at all levels and capacity building.approaches at all levels and capacity building.

Serves as a facilitator; a source of information and a Serves as a facilitator; a source of information and a communicator in panda conservation. communicator in panda conservation.

Intensive field studies of wild panda ecology and Intensive field studies of wild panda ecology and behavior. behavior.

Increasing the area of habitat under legal protection.Increasing the area of habitat under legal protection. Creating green corridors to link isolated pandas Creating green corridors to link isolated pandas

ProcessProcess

Patrolling against Patrolling against poaching, illegal poaching, illegal logging and logging and encroachment. encroachment.

Building local capacities Building local capacities for nature reserve for nature reserve management.management.

Continued research and Continued research and monitoring. monitoring.

OutputsOutputs Research, monitoring, patrolling against poaching and illegal logging and Research, monitoring, patrolling against poaching and illegal logging and

building local capacities for nature reserve management. In addition, WWF building local capacities for nature reserve management. In addition, WWF supports social development projects including ecotourism and training for supports social development projects including ecotourism and training for local communities.local communities.

Increasing forest conservation.Increasing forest conservation. Create new reserves so the Chinese government can help stop the most Create new reserves so the Chinese government can help stop the most

potent threats to the panda's survival potent threats to the panda's survival Creating green corridors to connect pandas that live in isolated forests, Creating green corridors to connect pandas that live in isolated forests,

WWF has identified zones that can be turned into corridors of bamboo so WWF has identified zones that can be turned into corridors of bamboo so pandas can find more food and meet new mates.pandas can find more food and meet new mates.

WWF has trained more than 300 panda reserve staff and local government WWF has trained more than 300 panda reserve staff and local government officials in nature reserve management, wildlife monitoring, anti-poaching officials in nature reserve management, wildlife monitoring, anti-poaching patrolling and innovative community-based conservation approaches. patrolling and innovative community-based conservation approaches.

Trained local people to help enforce reserve boundaries. Trained local people to help enforce reserve boundaries.

OutcomesOutcomes The 4-year survey that was completed in 2004, counted 1,600 pandas in the wild, 40% The 4-year survey that was completed in 2004, counted 1,600 pandas in the wild, 40%

more than were thought to exist based on the last survey in 1985, which recorded around more than were thought to exist based on the last survey in 1985, which recorded around 1,100.1,100.

There are now over 50 nature reserves in the panda habitat compared to 13 just two There are now over 50 nature reserves in the panda habitat compared to 13 just two decades ago, protecting more than 2.6 million acres and over half of remaining giant panda decades ago, protecting more than 2.6 million acres and over half of remaining giant panda habitat. This includes over 1.2 million acres of new and expanded nature reserves in the habitat. This includes over 1.2 million acres of new and expanded nature reserves in the Minshan Mountains and 8 new nature reserves and 5 green corridors have been created in Minshan Mountains and 8 new nature reserves and 5 green corridors have been created in the Qinling Mountains.the Qinling Mountains.

WWF's work with Carrefour, a European food retailer, has helped to provide a good WWF's work with Carrefour, a European food retailer, has helped to provide a good market for locally grown produce such as pepper, walnuts and honey providing local market for locally grown produce such as pepper, walnuts and honey providing local people with alternative sustainable livelihoods, and reducing the number of people people with alternative sustainable livelihoods, and reducing the number of people poaching or harvesting for traditional Chinese medicine in the nature reserves.poaching or harvesting for traditional Chinese medicine in the nature reserves.

By the end of June 2006, WWF had provided 431 energy saving systems to people living By the end of June 2006, WWF had provided 431 energy saving systems to people living around the nature reserves in the panda habitat. This includes 269 biogas and 162 fuel-around the nature reserves in the panda habitat. This includes 269 biogas and 162 fuel-wood saving stoves. The stoves save local people time and energy and reduce the amount of wood saving stoves. The stoves save local people time and energy and reduce the amount of fuel-wood harvested from the forests.fuel-wood harvested from the forests.

OutcomesOutcomes Improved systems to monitor and patrol the nature reserves has Improved systems to monitor and patrol the nature reserves has

reduced illegal logging and poaching inside the reserves thanks to reduced illegal logging and poaching inside the reserves thanks to training, increased staff numbers and improved equipment.training, increased staff numbers and improved equipment.

Ecotourism is actively being promoted and is providing local people Ecotourism is actively being promoted and is providing local people with an alternative sustainable livelihood and reducing the ecological with an alternative sustainable livelihood and reducing the ecological footprint of tourists.footprint of tourists.

500 acres of bamboo were planted when a new corridor area was 500 acres of bamboo were planted when a new corridor area was created after National Highway 108 was rerouted by tunnel. The road created after National Highway 108 was rerouted by tunnel. The road runs through the Qinling Mountains and before the tunnel, it runs through the Qinling Mountains and before the tunnel, it separated the 2 largest regional populations of pandas. separated the 2 largest regional populations of pandas.

Community NeedCommunity Need The panda’s habitat in the Yangtze Basin ecoregion is shared The panda’s habitat in the Yangtze Basin ecoregion is shared

by both pandas and millions of people who use the region's by both pandas and millions of people who use the region's natural resources. This ecoregion is the geographic and natural resources. This ecoregion is the geographic and economic heart of China. It is also critical for biodiversity economic heart of China. It is also critical for biodiversity conservation. Its diverse habitats contain many rare, endemic conservation. Its diverse habitats contain many rare, endemic and endangered flora and fauna, the best known being the and endangered flora and fauna, the best known being the giant panda. giant panda.

Economic benefits derived from the Yangtze Basin include Economic benefits derived from the Yangtze Basin include tourism, subsistence fisheries and agriculture, transport, tourism, subsistence fisheries and agriculture, transport, hydropower and water resources. The survival of the panda hydropower and water resources. The survival of the panda and the protection of its habitat is and the protection of its habitat is substantivesubstantive to ensure that to ensure that people living in the region continue to reap ecosystem benefits people living in the region continue to reap ecosystem benefits for many generations. for many generations.

Appeal to Funding InstitutionAppeal to Funding Institution I believe the Shuttleworth Foundation would be the ideal funding institution for I believe the Shuttleworth Foundation would be the ideal funding institution for

WWF. The Shuttleworth Foundation provides funding for dynamic leaders who are WWF. The Shuttleworth Foundation provides funding for dynamic leaders who are at the forefront of social change. They identify amazing people, give them a at the forefront of social change. They identify amazing people, give them a fellowship grant, and multiply the money they put into their projects by a factor of fellowship grant, and multiply the money they put into their projects by a factor of ten or more. They are looking for social innovators who are helping to change the ten or more. They are looking for social innovators who are helping to change the world for the better and are looking for some support through an innovative social world for the better and are looking for some support through an innovative social investment model. WWF would be a perfect example of a non-profit that the investment model. WWF would be a perfect example of a non-profit that the Shuttleworth Foundation would like to fund. Change is what WWF strives for. We Shuttleworth Foundation would like to fund. Change is what WWF strives for. We seek to save a planet, a world of life. Reconciling the needs of human beings and seek to save a planet, a world of life. Reconciling the needs of human beings and the needs of others that share the Earth, we seek to practice conservation that is the needs of others that share the Earth, we seek to practice conservation that is humane in the broadest sense. We seek to instill in people everywhere a humane in the broadest sense. We seek to instill in people everywhere a discriminating, yet unabashed, reverence for nature and to balance that reverence discriminating, yet unabashed, reverence for nature and to balance that reverence with a profound belief in human possibilities. From the smallest community to the with a profound belief in human possibilities. From the smallest community to the largest multinational organization, we seek to inspire others who can advance the largest multinational organization, we seek to inspire others who can advance the cause of conservation.We seek to be the voice for those creatures who have no cause of conservation.We seek to be the voice for those creatures who have no voice. We speak for their future. We seek to apply the wealth of our talents, voice. We speak for their future. We seek to apply the wealth of our talents, knowledge, and passion to making the world wealthier in life, in spirit, and in knowledge, and passion to making the world wealthier in life, in spirit, and in living wonder of nature.living wonder of nature.

Critical ThinkingCritical Thinking

WWF applies critical thinking by:WWF applies critical thinking by: Thinking ahead, planning and problem solving.Thinking ahead, planning and problem solving. Evaluating policy decisions made by the Chinese Evaluating policy decisions made by the Chinese

Government.Government. They see both small and large results in all that They see both small and large results in all that

they do.they do. Gathering information is the Gathering information is the scaffoldingscaffolding of this of this

non-profit.non-profit.

Critical ActionCritical Action

WWF applies critical action by:WWF applies critical action by: Making constant decisions.Making constant decisions. Because animals can’t Because animals can’t discoursediscourse with humans, we must with humans, we must

voice solutionsvoice solutions for them. for them. Wanting Wanting to achieve massive break through to achieve massive break through by conserving by conserving

19 of the world's most important natural places/species and 19 of the world's most important natural places/species and significantly change global markets to protect the future of significantly change global markets to protect the future of nature. nature.

They conduct library research.They conduct library research. They conduct field research.They conduct field research. They gather evidence They gather evidence to reach an to reach an inferenceinference about the about the

progress they are making.progress they are making.

Original ArtifactOriginal ArtifactIn 1961, the world’s scientists and conservationists met to plan how to publicize the threat to wildlife and wild places and to raise funds to support conservation projects, they decided to launch the World Wildlife Fund (WWF). They needed a symbol, and at the time Chi Chi, the only giant panda in the Western world, had won the hearts of all that saw her at the London Zoo in the United Kingdom. She was a rare animal, like her wild panda cousins in China, and her form and color were the ideal basis for an attractive symbol. WWF’s treasured and unmistakable symbol has been the Giant Panda logo since the very beginning of the conservation movement. The design of the logo has evolved over the past four decades, but the giant panda’s distinctive features remain an integral part of WWF.

Personal ConnectionPersonal Connection My personal connection to WWF is based mainly on my love My personal connection to WWF is based mainly on my love

of animals and nature. I really want to travel and enjoy all the of animals and nature. I really want to travel and enjoy all the beautiful places the world has to offer us, but many of the beautiful places the world has to offer us, but many of the places I’m interested in visiting are being destroyed due to places I’m interested in visiting are being destroyed due to rapid economy growth and the need to expand. Like WWF I rapid economy growth and the need to expand. Like WWF I too would like to see: too would like to see: protecting natural areas and wild populations of plants and animals, protecting natural areas and wild populations of plants and animals,

including endangered species; including endangered species; promoting sustainable approaches to the use of renewable natural promoting sustainable approaches to the use of renewable natural

resources; and resources; and promoting more efficient use of resources and energy and the promoting more efficient use of resources and energy and the

maximum reduction of pollution.  maximum reduction of pollution.  commitment to reversing the degradation of our planet's natural commitment to reversing the degradation of our planet's natural

environment and to building a future in which human needs are met in environment and to building a future in which human needs are met in harmony with nature. They recognize the critical relevance of human harmony with nature. They recognize the critical relevance of human numbers, poverty and consumption patterns to meeting these goals.numbers, poverty and consumption patterns to meeting these goals.

How to get involved…How to get involved…

Make donations!!!!! [=Make donations!!!!! [= Become a partner in conservation.Become a partner in conservation. Species Adoption- there’re over 100 different species Species Adoption- there’re over 100 different species

that need our help!!!that need our help!!! Stay informed and updated with WFF.Stay informed and updated with WFF. Take action where ever you can and speak out for Take action where ever you can and speak out for

wildlife and the wild places around the globe.wildlife and the wild places around the globe. WWF also offers careers and internship WWF also offers careers and internship

opportunities. opportunities.

Thank You!Thank You!