@WATERNOMICS_EU www.waternomics.eu Project co-funded by the European Commission within the 7th Framework Program (Grant Agreement No. 619660) THE IMPACT OF ADOPTING A WATER INFORMATION PLATFORM ON A UTILITIES BUSINESS MODEL SANDER SMIT www.bm-change.nu
World Water Congress 2015 - Impact of ICT on water utility business model
Jul 29, 2015
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@WATERNOMICS_EU www.waternomics.eu
Project co-funded by the European Commission within the 7th Framework Program (Grant Agreement No. 619660)
THE IMPACT OF ADOPTING A WATER INFORMATION PLATFORM ON A UTILITIES BUSINESS MODEL
SANDER SMIT
www.bm-change.nu
@WATERNOMICS_EU www.waternomics.eu2
WATERNOMICS PROJECT
www.bm-change.nu
▶ Timeline: February 2014 – January 2017▶ Consortium: 9 partners▶ Countries: 4▶ Pilots: 4▶ Part of the ICT4Water cluster▶ Co-funded by the European Commission
@WATERNOMICS_EU www.waternomics.eu3
WATERNOMICS PROJECT
Question: How can ICT help households, companies and cities manage water more efficient?
www.bm-change.nu
Waternomics: Provide personalised and actionable information on water consumption and water availability
to individual households, companies and cities in an intuitive & effective manner at relevant time-scales for
decision making
@WATERNOMICS_EU www.waternomics.eu4
WATERNOMICS PROJECT
www.bm-change.nu
@WATERNOMICS_EU www.waternomics.eu5
WATER INFORMATION PLATFORMS
up
port
S
erv
ices
Sou
rces
Ap
plic
ati
on
s
Water Analysis Model
Complex Events
Usage Model Water Dashboards
Entity Management
Service
Decision Support Systems
Lin
ked
W
ate
r D
ata
Data Catalog
Complex Event Processing
Engine
Prediction Search & Query
Com
mer
cial
Met
erin
g
City
Met
erin
g
Colle
ctio
n an
d
Catc
hmen
t Mgm
t
Met
eoro
logi
cal
House
hold
M
eter
ing
Adapter Adapter Adapter Adapter Adapter
▶ Applications
▶ Information Services
▶ Data linkage and analysis
▶ Sensor networks
www.bm-change.nu
@WATERNOMICS_EU www.waternomics.eu6
REGION
WATER UTILITY BUSINESS MODEL
www.bm-change.nu
VALUE PROPOSITION
PARTNERS CUSTOMER SEGMENTS
KEY RESOURCES
KEY ACTIVITIES
CHANNELS
RELATIONSHIP
COST STRUCTURE REVENUE STREAMS
WATER BILL
DOMESTIC
BUSINESS
PAY PER M3 or FLAT FEEFIXED COSTS:Network, staffing
VARIABLE COSTS:Energy, non-revenue water
GOVERNMENT(local, national, EU)
TECHNOLOGY PROVIDERS
NETWORKMANAGEMENT
METERING & BILLING
@WATERNOMICS_EU www.waternomics.eu7
REGION
IMPACT OF WATER INFORMATION PLATFORM
www.bm-change.nu
VALUE PROPOSITION
PARTNERS CUSTOMER SEGMENTS
KEY RESOURCES
KEY ACTIVITIES
CHANNELS
RELATIONSHIP
COST STRUCTURE REVENUE STREAMS
WATER BILL
DOMESTIC
BUSINESS
PAY PER M3 or FLAT FEEFIXED COSTS:Network, staffing
VARIABLE COSTS:Energy, non-revenue water
GOVERNMENT(local, national, EU)
TECHNOLOGY PROVIDERS
NETWORKMANAGEMENT
METERING & BILLING
Network -> Smart network (smart meters, smart pipes, sensors,
databases)Staff: + data analysts
+ Data collection+ Data analysis
+ ICT providers
+ Costs for sensors and meters+ Costs for staffing- Decrease non-revenue water & energy- Lower investment in capacity expansion
@WATERNOMICS_EU www.waternomics.eu8
REGION
IMPACT OF WATER INFORMATION PLATFORM
www.bm-change.nu
VALUE PROPOSITION
PARTNERS CUSTOMER SEGMENTS
KEY RESOURCES
KEY ACTIVITIES
CHANNELS
RELATIONSHIP
COST STRUCTURE REVENUE STREAMS
WATER BILL
DOMESTIC
BUSINESS
PAY PER M3 or FLAT FEEFIXED COSTS:Network, staffing
VARIABLE COSTS:Energy, non-revenue water
GOVERNMENT(local, national, EU)
TECHNOLOGY PROVIDERS
NETWORKMANAGEMENT
METERING & BILLING
INCREASED OPERATIONAL
EFFICIENCY
@WATERNOMICS_EU www.waternomics.eu9
REGION
IMPACT OF WATER INFORMATION PLATFORM
www.bm-change.nu
VALUE PROPOSITION
PARTNERS CUSTOMER SEGMENTS
KEY RESOURCES
KEY ACTIVITIES
CHANNELS
RELATIONSHIP
COST STRUCTURE REVENUE STREAMS
WATER BILL
DOMESTIC
BUSINESS
PAY PER M3 or FLAT FEEFIXED COSTS:Network, staffing
VARIABLE COSTS:Energy, non-revenue water
GOVERNMENT(local, national, EU)
TECHNOLOGY PROVIDERS
NETWORKMANAGEMENT
METERING & BILLING
No changes
+ Customer dialogue+ More customer
touch points No changes,except for new value added services
+ Enables flexible pricing schemes+ Revenues from new services+ Reputational gains- Increased awareness = less direct sales
INCREASED OPERATIONAL
EFFICIENCY
New services:- Consultancy- Water Data Analysis- Recommendation
@WATERNOMICS_EU www.waternomics.eu10
REGION
IMPACT OF WATER INFORMATION PLATFORM
www.bm-change.nu
VALUE PROPOSITION
PARTNERS CUSTOMER SEGMENTS
KEY RESOURCES
KEY ACTIVITIES
CHANNELS
RELATIONSHIP
COST STRUCTURE REVENUE STREAMS
WATER BILL
DOMESTIC
BUSINESS
PAY PER M3 or FLAT FEEFIXED COSTS:Network, staffing
VARIABLE COSTS:Energy, non-revenue water
GOVERNMENT(local, national, EU)
TECHNOLOGY PROVIDERS
NETWORKMANAGEMENT
METERING & BILLING
INCREASED OPERATIONAL
EFFICIENCY
IMPROVED SERVICE LEVELS
and/or
NEW VALUE ADDED SERVICES
@WATERNOMICS_EU www.waternomics.eu11
UNBUNDLING STRATEGY
www.bm-change.nu
INFRASTRUCTURE MANAGEMENT
SERVICE INNOVATION
CUSTOMER RELATIONSHIP
water
water
technologyproviders
network maintenance
Installed customer
base
water network
operations & maintenance
TECHNOLOGY PROVIDERS
UNBUNDLED WATER UTILITY
WATER SERVICE PROVIDERS
new
products & services
water
@WATERNOMICS_EU www.waternomics.eu12
CONCLUSION
Adopting a Water Information Platform can drive:• Increased operational efficiency• New value added services and revenue streams
www.bm-change.nu
But there is no “one size fits all”-solution
@WATERNOMICS_EU www.waternomics.eu
THANK YOU
For more information: www.waternomics.eu | [email protected] | www.ict4water.eu
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