World TV

Alison Duguid University of Siena

World TVGetting up close globally and doing distance

locally

Alison Duguid University of Siena

In the beginning there was…BBC WorldCNNWe got used to their little ways

Alison Duguid University of Siena

Not like National NewsNational News means:A fairly geographically defined immagined communityWe recognise consonance and relevance to this

communityLocal references, proximity news valuesPrime time synchrony, day-defined recency new values

World news meant“ a different relationship between discourse and the

audience and discourse and the event” (Montgomery)

Alison Duguid University of Siena

Like National NewsClaiming objectivity and neutrality but withGlobal reachAnti-parochialSensitivity

But criticised for bias, Western value system, cover up of real events in a war, a different kind of parochialism

Alison Duguid University of Siena

A response

Al Jazeera English

CCTV News

France 24 English

Alison Duguid University of Siena

But who are they for???Look at the ads: what does this ad want you to do?

New shipping hub in north East Asia!

Reaching the world from North East China!!

Port of Dandong!!!

Alison Duguid University of Siena

CCTV News is an English language news channel broadcasting 24 hours a day to a global audience. As the sole advertising agent for the channel Golden Bridge uses its professional expertise to connect Chinese enterprise with millions of viewers around the world.

Alison Duguid University of Siena

What are they for??? Self presentation

Verbless Slogans e.g “All the news all the time”“Your link to AsiaMission statements:CCTV: China’s contribution to greater diversity

and wider perspectives in the global information flow.

The target audience is foreigners both inside and outside China.

Alison Duguid University of Siena

Don't be so CNN!China: A Chinese website, has accused CNN and

western media in general of biased reporting against China, with the catch-phrase "Don't be so CNN" catching on in the Chinese mainstream as jokingly meaning "Don't be so biased". Pictures used by CNN are allegedly edited to have completely different meanings from the original ones.

AJ : “reversing the north to south flow of information”

So you can hear the voice …. and the other voice

Alison Duguid University of Siena

Even the secretary of state….Hilary Clinton:"viewership of Al Jazeera is going up in the United States because it’s real news. You may not agree with it, but you feel like you’re getting real news around the clock instead of a million commercials and—you know—arguments between talking heads and the kind of stuff that we do on our news which—you know—is not particularly informative to us, let alone foreigners."

Alison Duguid University of Siena

France 24France 24 intends to present a view of the

news different from that of the leading Anglophone international news channels CNN International and BBC World.

France 24 wants to put more emphasis on debate, dialogue and the role of cultural difference.

Alison Duguid University of Siena

WhoTrailers and dramatis personae

Alison Duguid University of Siena

New boys on the blockWith ‘attitude’Asserting a local slant while broadcasting globallyAl Jazeera mission statement: The network's stated

objective is "to give voice to untold stories, promote debate, and challenge established perceptions."

France 24: France 24's journalists have signed a mission statement "to cover international news with a French perspective... and to carry the values of France throughout the world".

But the channel insists it is independent and will not just follow the government line.

"Our mission is to cover worldwide news with French eyes," said the channel's head, Alain de Pouzilhac.

Alison Duguid University of Siena

Broadcast talkingHow do these Broadcasters talk the talk and

walk the walk?How is the pre-announced ‘attitude’ played

out?Comparative dataMethodological problems: representativity

and comparability

Alison Duguid University of Siena

Time and space3 days + 5 daysApproximately same time

Who covers whatCovering localCovering globalArea news

Alison Duguid University of Siena

France 24Cote d’IvoireMiddle EastBurqa law

Alison Duguid University of Siena

Al Jazeera EnglishMiddle EastCote d’IvoireBurqa law

Alison Duguid University of Siena

CCTV NewsMiddle East Cote d’Ivoire

Alison Duguid University of Siena

Omissions highlightedAJ with news about gas explosion in Beijing

not covered in CCTVChina with news about French arrests in

Pakistan not covered by France 24France 24 with item about protests in 12

cities in China not covered by CCTV

Alison Duguid University of Siena

Visuals and verbalsAJ has ‘in your face’ footage – very close up and

more post production tweakingCCTV has a lot of footage in a split screen which

doesn’t match with the verbalsFrance 24 doesn’t present its reporters verbally –

a banner does it. Most reports are done in voice over

They all use footage from each other and from a variety of sources

Acknowledgements often omittedNB The money factor

Alison Duguid University of Siena

Attitudes in headlinesThe Arab Awakening(AJ’s heading to all Middle East coverage)

Surprising evaluations

Alison Duguid University of Siena

Interaction patternsAJ and CCTV favour 2 way, both have people

on the ground but AJ has its own cameraman getting up close

AJ goes further in all its interviews (UNHCR)Not always to effect (Baltimore)CCTV and F24 prefer to use LP’s AJ uses

VOXESCCTV prefers institutional sources

Alison Duguid University of Siena

Encouraging interaction?Well thanks for that update from Abidjan Bernard Marks reporting.

Well tonight's debate is on Ivory coast and Francois Picard joins me here in the newsroom. Francois do you think that all these uprisings in the Arab world are - the consequences is that Cote d'Ivoire is being ignored by the international community?

There's certainly a feeling about that among Ivorians speaking out about that on the France 24 Facebook page but it's quite chilling what Bernard Mark just said that a lot of people think civil war is unavoidable and of course there are precedents in Africa for civil wars and in Ivory Coast itself and is it unavoidable? What should the United Nations be doing? please weigh in on the discussion and tell us what you think is the best way out of this one. Well the difference between what's happening in west Africa and what happened in North Africa is in West Africa you've got big blocks of supporters for both camps and big blocks of supporters who've been coming out in the streets so er ... it's a difficult one.

Alison Duguid University of Siena

new mediaFrance 24 internet editor and what goes on

in China

France 24 and the Syrian ambassador incident