63 rd WORLD NEWSPAPER CONGRESS Session: Leadership Title: Media Leadership 2011 Speaker: Ulrik Haagerup Vienna, Reed Messe Wien Mark your calendar 64 th WORLD NEWSPAPER CONGRESS 19 th WORLD EDITORS FORUM www.wan-ifra.org/kiev2012
Aug 13, 2015
63rd WORLD NEWSPAPER CONGRESS
Session: LeadershipTitle: Media Leadership 2011Speaker: Ulrik Haagerup
Vienna, Reed Messe Wien
Mark your calendar
64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM
www.wan-ifra.org/kiev2012
The Times They are A’Changin
The line it is drawnThe curse it is cast
The slowe one nowWill latr be fast
As the present nowWill later be past
The order isRapidly fadin'.
And the first one nowWill later be last
For the times they are a-changin'
Our Three Major Crises
1. Western politicians and voters have corrupted each other.
2. Traditional media is in a crisis as people do not want to pay for our content. Google and Facebook steal traffic, time and money
3
Change!”Without changing our pattern of thought, we will not be able to solve the problems we created with our current pattern of thought”
Einstein
The Conditions for Change
• Either we have to feel that the toilet is on fire.
• Or we have to believe that the new will be better than the old.
• Otherwise forget it.
The Toilet is on fire
A B
The new is better than the old
The Leadership Task
The Key Questions• Can we dramatically
change by doing as always?
• Are you better or cheaper?
• As we are not cheaper, we must be better.
• But at what?• Can you change your
habits fast enough?
Records or Music?
• The Music Industry thought they were in the business of records and CDs.
• Therefore they build windshields against the downloads from the Internet.
• That´s why they lost the war of music to iTunes.
Coffee or a Break?
• We are not in the coffee business serving people.
• We are in the people business serving coffee.
Starbucks
Goodbye
• We are not primarily newspaper-people, TV-reporters or radio-journalists.
We are storytellers
Media specialists
Co
nte
nt
speci
ali
sts
Global
Business
Politics
Society
Ideas
Sports
Pictures
Reseach
TV Radio Web Magazines
Matrix Newsroom
Paradigm shift
• Journalism is neither only about helping people to kill time nor covering problems.
• Journalism is about helping people and inspire to solutions.
18
What´s News?- A good story is a bad
story.
- If someone doesn’t get mad, it is not journalism. It´s advertising.
Teachers at my Journalism School
22
What are We Doing....!?• TV-avisen, DRs evening news, 6.30 PM, Friday Sep. 5th, 2008:
1) Welcome2) Terror threat against Denmark3) Shooting incident in Copenhagen 4) New regional trains not delivered on time5) Cervical cancer a danger to young girls6) Strike among bus drivers continues7) Woman sexually abused8) Crisis in The Social Democratic Party 9) Old man runs for president in a US in crisis10) Court case about plane accident with 130 victims 11) Suppressed North Koreans works out12) A giant mechanical spider creates fear in Liverpool
1) The Crook
• We dream of tipping presidents.
• But are all politicians, lawyers and CEOs corrupt and incompetent?
2) The Victim• There is always
a victim somewhere to feel sorry for.
• But is my dentist a victim because he cannot retire at the age of 60?
Supplement• There is a need in the news
profession of supplementing the traditional news criteria.
• There is a need of stories which inspire to solutions.
• We call it constructive news• We have to be both critical
and constructive.• But a good story can also be
a good one.
Everybody Wants Progress-But nobody wants change...
People are not against change itself. Only its consequence in loss of
- Prestige- Security- Identity- Relations
The New Editor
Manager
Administrates
Maintains
Builds on Systems
Builds on Control
Asks when and how
Focuses on the bottom-line
Imitates
Meets shortsighted demands
Leader
RenewsDevelopsBuilds on PeopleBuilds on trustAsks what and whyFocuses on the horizonInnovatesMeets longsighted demandsWants to do the right things
Industrial Society Innovation Society
41
Yes, We Can...• New constructive
questions:- What is your own
idea?- Where is the
solution?- What can we
learn?- When is can be
done elsewhere, why not here?
NavigationFewer stories about conflicts
Less copyLess information
Less factoryFewer mistake finding missions
Less managementLess internal critique
Less routineLess nagging
More stories about solutions
More originalityMore meaning
More playgroundMore guts to tryMore leadershipMore apraisal for daringMore creativityMore enthusiasm
Stay
Hungry
Stay
Foolish