63 rd WORLD NEWSPAPER CONGRESS Session: Leadership Title: The Leadership Challenge Speaker: Jurij Giacomelli Vienna, Reed Messe Wien Mark your calendar 64 th WORLD NEWSPAPER CONGRESS 19 th WORLD EDITORS FORUM www.wan-ifra.org/kiev2012
Jul 13, 2015
63rd WORLD NEWSPAPER CONGRESS
Session: LeadershipTitle: The Leadership ChallengeSpeaker: Jurij Giacomelli
Vienna, Reed Messe Wien
Mark your calendar
64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM
www.wan-ifra.org/kiev2012
The Leadership Challenge
Jurij GiacomelliPresident of Management Board
Delo, Ljubljana, Slovenia63rd World Newspaper Congress
Vienna, October 15th, 2011
Slovenian news media market
Slovenia - population: 2 millionTotal readership of print dailies: 450.000
4 general dailies, 1 tabloid, 1 business daily and 1 sports daily newspaper
Subscription driven market
Dominance of the TV in the advertising market: over 70% share
The News Media CompanyDelo is Slovenia’s leading news media company
with over 50-year tradition2 leading newspaper brands – one quality
paper, one (and only) tabloid on the market
Starting point: end of 2009Decreasing circulation of both daily
newspapersA drop in ad revenues by 35% in 2 years
(2009/07)No digital strategyA lack of editorial, marketing and sales
competencesA culture of mistrust and a legacy of
mismanagementOwner: a brewery group in financial distress;
soon to put Delo on sale
The mission: making this company successful again!
1. Reinforcing the readership of both leading news brands
2. A development of the entire brand portfolio to keep and strengthen the market share
3. Investment into 21st centruy journalism
4. Strong belief in paid contents
5. Digital strategy: all brands on multiple platforms
6. Taking advertising sales into the wider market
7. Seeking efficiencies accross a vertically integrated organsiation (print, distribution)
We need leadership at different levels
Owners
Senior management and senior editors
Sufficient talent and competences accross the entire organisation
At the regulatory level – in order not to defend and preserve old business models but to help create new ones
More lessons learnedConstantly check and re-evaluate your
priorities and focus.
Stay calm. It’s a process. Things will never go quite as you have planned.
You are alone in this from the beginning till the end. But we can only win together.