World Internet Project: Researching the use of the Internet in New Zealand NetHui 2011.

World Internet Project: Researching the use of the Internet in New Zealand

NetHui 2011

Presentation structure

Background & methodology

Profile of use

Activities online

Civic uses of the Internet

Socialising online

Internet safety

Conclusions

Profile of use

Percent of population that use the Internet in WIP countries and regions

Sponsors

World Internet Project

“We can love or hate the Internet but there’s no

question that its impact is real and profound,

with the potential to become the defining

technology of a generation.”

Professor Jeff Cole

Director of the Center for the Digital Future (2000)

Methodology

International collaborative project Longitudinal survey: 2007; 2009; 2011 Shared questions to allow international

comparisons Also questions designed specifically for New

Zealand & revised for each survey

Survey sample & method

Biennial survey: Telephone interviews users & non-users

Sample: 1250 (12 years and over)

Weighting towards census proportions:

Age, gender, ethnicity, household size, income & regional

Margin of error: +/- 1.8%

Internet user status: 2009 vs 2007

Base: New Zealanders

’07 ’09

’07 ’09’07 ’09

0%

20%

40%

60%

80%

100%M

ale

Fem

ale

12-1

9

20s

30s

40s

50s

60s

70s

80+

Pake

ha

Mao

ri

Pasifi

ka

Asia

n

Oth

er

3 M

ain

C's

Oth

er m

ain

Seco

ndar

y

Min

or

Rura

l

<$25

K

$25

-39K

$40

-64K

$65

-99K

>$10

0K

Gender† Age Ethnicity Area Income

Ex-user

Non-user

User

User status x main demographics 2009

Base: New Zealanders

† No significant difference

Importance of the Internet to daily life 2009

0%

20%

40%

60%

80%

100%Us

er

Non

-use

r

Mal

e

Fem

ale

12-1

9

20s

30s

40s

50s

60s

70s

80+

Pake

ha

Mao

ri

Pasifi

ka

Asia

n

Oth

er

3 M

ain

C's

Oth

er m

ain

Seco

ndar

y

Min

or

Rura

l

<$25

K

$25

-39K

$40

-64K

$65

-99K

>$10

0K

User status Gender† Age Ethnicity Area Income

Not important

Neutral

Important

Base: New Zealanders

† No significant difference

Consumer activities 2009

Base: Users

Online government services: 2007 vs 2009

Base: Users

Weekly use of social networking sites: 2009 vs 2007

Base: Users

% users

“The Social Network”

“People want to go online and check out their

friends, so why not build a website that offers

that? Friends, pictures, profiles, whatever you can

visit, browse around, maybe it's someone you just

met at a party. Eduardo, I'm not talking about a

dating site, I'm talking about taking the entire social

experience of college and putting it online.”

Mark Zuckerberg (Jesse Eisenberg)

Peter Steiner The New Yorker July 5, 1993

Internet safety for under 18s: 2009 vs 2007

Base: Users in households with someone under 18

New questions for 2011

• New modes of access to Internet e.g. iPhone

• Use of newer devices e.g. e-readers

• Degree of multi-tasking when on Internet

• Use of blogs, Twitter, IM etc.

• Communicating about a rally or protest

• Use of Internet for political comment

• Protective measures for Internet safety/

Cyber attack

World Internet Project

Further information:

wipnz.aut.ac.nzicdc.aut.ac.nz